TrustWebTimes

The Trust Web Times was created to be a catalyst for change in marketing tech. We promote advertising innovation & practices that can be trusted & verified

[judy shapiro @judyshapiro]

Its time to bring light into over-hyped world of AI Search.

I break it down - step-by-step and provide the tech needed to thrive in the world of AI search.

via @TrustWebTimes

https://t.co/CFRI3ee2ED

[TrustWebTimes @TrustWebTimes]

NEW ARTICLE:
AI in marketing optimization holds great promise when well used.
AI in marketing optimization harbors great peril if used badly.

Know the difference.

Article by @judyshapiro

https://t.co/lruBezyNvF

[judy shapiro @judyshapiro]

At this point - everyone knows AI has trust issues - across the board.

AI can be wrong.
AI can hallucinate.
AI can mislead.

This issue plagues marketers who want to leverage AI tech but dont know if the issues outweigh the benefits.

Its easy to think nothing can be done about it.

If you think that - you'd be wrong. I explain here -

https://t.co/7zB6ofZUjB

[judy shapiro @judyshapiro]

Truth has been sacrificed on the altar of "free speech."

On this platform you can blatantly lie all in the name of free speech.

On this platform, hate speech is allowed all in the name of free speech.

On this platform, harassment is allowed all in the name of free speech.

On this platform, trolls are given full reign all in the name of free speech.

Why - you ask?

On this platform, everything reprehensible is allowed in the name of making more money.

Lies get more engagement.
Hate speech gets lots more engagement.
Harassment keeps the engagement going.
Troll keep daily active users up.

Bottom line, this platform is engineered to appeal to advertisers who want "engagement" and audience.

Advertisers - your money is fueling hate, deep institutional distrust, online bullying. Your media choices matter.

Dont support any platform that gives the worst of our society free access to tear us apart.

[Rohan Paul @rohanpaul_ai]

with only a couple of prompts, Gemini CLI can convert a messy folder containing hundreds of notes into a neatly named, well-structured, cross-linked Obsidian knowledge graph

all in about half an hour and at minimal cost.

from r/singularity/Ryoiki-Tokuiten

[AdExchanger @adexchanger]

WhatsApp has ads now.
Not in your chats—but in Status and Channels.
Meta’s big move, 10+ years after its acquisition.

Allison Schiff reports:
🔗 https://t.co/cAxfVC6oNU

[Eric Tilbury - Programmatic @EricTilbury_RTB]

You know, I kind of laugh to myself when I see people outside of buying in DSPs asking for more transparency in DSPs. I don't think they understand the mastery required to handle full transparency. You're handed the keys to full control of tweaking bids, QPS management, building your own algos, audience management, etc.

The most knowledgeable programmatic buyers/tech solutions will love this as it can get incredibly custom. The average buyer will have no idea what to do with these levers and probably drown in it.

That's why I chuckle when I see people complaining about "hidden" platform fees, they are automating those steps for you and no one works for free, everyone needs to make money, yes even DSPs. So the question should be, yes transparency is awesome and yes does allow you to be FAR more custom, but do you have the ability to handle it? A wise man once said "With great power comes great responsibility."

[Wade Foster @wadefoster]

The hottest job in tech right now is AI Automation Engineer.

Steal this job description to find your first one.

[Yuchen Jin @Yuchenj_UW]

Was at a dinner in SF when I overheard a big tech engineer say he was just laid off. 5 minutes in, someone at the next table patted his shoulder, and said: “Same. My manager said AI took my job.”

It's happening.

CS used to be a golden ticket. Now it ranks 7th among US college majors with highest unemployment. Meanwhile, Meta and OpenAI are paying $$$ for AI talent.

I love this line from @signulll:
“The penalty for being average has never been so severe, but the payout for being extraordinary has never been higher.”

[Massimo @Rainmaker1973]

7-year-old girl proves that it's not over until it's over
https://t.co/0YwlneJ7Rn

[Brendan Jowett @jowettbrendan]

BREAKING: Google just turned Gemini into a full-blown AI school system.

Teachers can now assign AI experts to students.

Students can auto-generate quizzes and visual explainers.

And it's all free in Google Workspace for Education.

Here’s what just dropped 👇

[Trump Lie Tracker (Commentary Account) @MAGALieTracker]

BREAKING: Senator Jon Ossoff just delivered one of the strongest and succinct rebukes we’ve seen of the chaos, incompetence and greed that has defined Trump’s presidency. Retweet so all Americans hear this message.

[Hunter Kallay @lazukars]

Perplexity is a GENIUS marketer.

I turned it into my personal marketing assistant with these 10 powerful prompts to automate your tasks.

(10/10 would bookmark this):

[Eric Tilbury - Programmatic @EricTilbury_RTB]

I talk to a lot of brands, and one thing is clear: the key to disrupting adtech lies in simplifying measurement. Everyone on the brand side knows attribution is broken, but they still need to present results to teams that don’t fully grasp the complexities. If you can provide alternative measurement solutions that are easy to package and share—something that proves your ad spend is having an impact—you’ll be disruptive.

[TrustWebTimes @TrustWebTimes]

NEW POST via @judyshapiro ... quote from RFK...
“There’s only 2 countries in the world that allow Pharmaceutical advertising on the airwaves … and we have the highest disease rate, we buy more drugs, & they’re more expensive than anywhere in the world.”
https://t.co/xF2lBXYPFO

[judy shapiro @judyshapiro]

One cannot ignore the deep implications of the current election.
One must learn its lessons with the earnestness of honest scrutiny.

Here is the lesson I learned - https://t.co/6EzszZi9jS

[Stephanie So @ComplicatedIsOK]

@GeeqOfficial @judyshapiro @ADotConnector @EvanKirstel @BanafaAhmed @afigueiredo @Pam_Rubin1 @scottdwitt

This topic is well worth your time.

Please use this as a talking point outside of the Web3 world. Who writes op-eds?

#AI vs #blockchain
#platform vs #protocol

[judy shapiro @judyshapiro]

@AdtechGod As in life - it is usually women who know how to clean up messes (heavenly visitations not withstanding).

[judy shapiro @judyshapiro]

@Creativepool Or ... adtech has NOT seen any real innovation in over 20 years. Instead it has iterated endlessly around the narrow scale and surveillance business model.

Discuss.