Tunde Peters

Creative Innovator || Building: @anrmadeeasy || iManage: Sir Shina Peters, Clarence Peters

[Tory Lanez @torylanez]

MADE YOU THINK I WAS GONE…BUT 7.17

DISC 1: RAP
DISC 2: R&B

PRE SAVE NOW. LINK IN BIO.

[NotEric 🦅 @Chopmonie_1]

Go to a divorce court once. Just sit there and observe.

Not a single woman is asking for her love back. They're asking for money.

[Tunde Peters @Twain_P]

@thissdax About time they removed it.

[Tunde Peters @Twain_P]

@thissdax Well said 👏🏽👏🏽👏🏽

[Tunde Peters @Twain_P]

@asakemusik Apparently, the album just had a song arrangement problem that did not resonate with most people.

Key lesson: something as little as the song arrangement is very important in every project.

Keep shining $ 🛫

[Entertainment Lawyer @Iamsynord]

One of the most powerful provisions you can have in a performance agreement isn't about your fee. It's about controlling how your show looks to the crowd in the room and to the world watching online.

Your brand lives beyond the night. Protect it accordingly.

#EntertainmentLaw #ArtistProtection #MusicBusiness #LiveEvents #AfricaMusic #EmptySeatsClause #KnowYourRights

[Tobi Mohammed 👳🏾‍♂️ @AlhajiPopping]

Hey Music Managers including me;

Not answering messages, texts or calls doesn’t make you COOLER or make you busier than the next man

[Tunde Peters @Twain_P]

On the tech side, we should be building platforms focused on the pre-streaming economy; where artists, songwriters and producers are still trying to get discovered.

The world is digital and there’s room for digital platforms that create structured discovery, better monetization and real access to decision-makers. Think foundational structure before streaming even happens.

Been experimenting with this through @anrmadeeasy and the early signals are promising. However, solutions like this only work if the industry collectively buys in and reduces the usual bureaucracy.

Curious to hear how others think this layer of the ecosystem should evolve.

[Tunde Peters @Twain_P]

On the tech side, we should be building platforms focused on the pre-streaming economy; where artists, songwriters and producers are still trying to get discovered.

The world is digital and there’s room for digital platforms that create structured discovery, better monetization and real access to decision-makers. Think foundational structure before streaming even happens.

Been experimenting with this through @anrmadeeasy and the early signals are promising. However, solutions like this only work if the industry collectively buys in and reduces the usual bureaucracy.

Curious to hear how others think this layer of the ecosystem should evolve.

[Godwin Tom @GodwinTom]

Ok.. lets cleanse my timeline...

What are your ideas? (High level only)

[Tunde Peters @Twain_P]

Correct ✅

[Godwin Tom @GodwinTom]

Only engaging in conversations about solutions and moving forward.

[T.U.E @TheUpperEnt]

🤴: Godwin Tom

•Founder, MBA For Africa
•Marketing, Public Relations, Image Consultancy, Branding & Publishing
•Managing Director, Sony Music Publishing
•Head Of Operations, Flytime Promotions Ltd (2012)
•Head Of A&R and Special Projects, Spinlet (2015)
•CEO, iManage Africa (2017 - 2022)
•Worked with talents such as: SDC, MI Abaga, Naeto C, Ice Prince, Jesse Jagz, Rooftop MC and more.

[Tunde Peters @Twain_P]

Spot on!

The real issue is infrastructure. Emerging artists need structured systems that reward discipline, data, and actual audience conversion; not just noise.

The “one-man army” independent model isn’t attractive for serious capital. Investors fund predictable return systems, not vibes.

If we solve IP clarity, CMO transparency, and build monetization engines that track performance to revenue, investment will naturally flow back into the ecosystem.

New business models must evolve with consumption patterns. The old framework wasn’t built for today’s digital velocity.

We’re building towards this with “ANRME” (A&R Made Easy) a structured discovery, collaboration, and monetization engine designed to improve capital return in music.

Still early, still refining, but pushing regardless of the noise.

[Tunde Peters @Twain_P]

@DoweBiyere Looking forward to your thoughts.

[Godwin Tom @GodwinTom]

Label looked at your catalogue... offered you a deal that was less risky. You said no... they don't believe in your talent. You want 3X what they offered. They looked at the situation and wanted to back off... an A&R that believed in your talent said he knows you are worth it and asks them to give him a couple days.

A&R calls you and asks what releases you have in place and coming through... you tell him lies. You name drop artists and he goes back to fight. He gets you the money and is waiting to hear from the top rated producers you said you would work with and as soon as the money enters your account...

C Class Mercedes and Lekki rental... smokes and baddies... buga boys and now you basically live on snapchat

Everyone in the office looking at A&R with side eye 6 months later and no one is taking A&R seriously. No single released. The old sound cloud link you sent is all they have. They need new music and the features you said you have. Nothing.

You, on the other hand, don't have the money anymore to pay producers and to clear samples and songs. The Benz has brakes issues. Babes don't see "transport" money from you and have stopped showing up. Your boys don move on because no more jaiye!

You are still 150k USD in debt. No new music. You collected marketing budget and told them you will promote that you have your own guys. So even if you manage to finish the recording, you don't have budget to market. Igbo plug is asking for the money for loud you and your boys smoked 2 weeks ago... and he has delivered on credit yesterday.

Debt piling... bills piling... mental breakdown.

A&R can't trust you again. Label won't release you until they recoup. Your existing catalogue... as they saw, is not generating enough to pay back.

We only saw the online dragging of the label.

There are many sides to the story. Labels could also do better but there is alsp a huge part of the stories that people exclude

[Glitch Africa @GlitchAfrica]

Hello T Hadex.

We love your motivation to have a session at our studios, how about 5k Retweets on this tweet in 24 hours & you get a free live session at Glitchafrica👀🤗

[Caesar. @atlonglastcz]

When creatives support creatives, everybody wins.

[𝔜. @yellwrld]

the industry needs more risk takers.
labels, distro’s and a&r’s that see and believe in the potential of an artist before the world catches up. the ones that trust their own gut over going with what’s popular.
authenticity over algorithm.

[Yemi Adetunji Nuell @Justnuell]

Execs wey dey chop investor money sef dey complain say nobody is investing again😂😭

[Nelsun @Adapioyi]

Music executives are largely to blame for the current state of the decline in investment in the Nigerian music ecosystem.

They squandered investors money on useless ventures and on Artists who had nothing to offer the Nigerian consumers.

“You need 25m to service one single”.

[Bob Ngene @bobbyceezar]

The reason Afrobeats is declining is because the economy of this fvcked up country is declining as well

Simple

Every other thing is just industry lingo