Two Circles

Know Fans Best

Building a better future for the Sports & Entertainment Industry

@twocirclesmade

[Two Circles @TwoCircles]

💛💙 Excited to team up with @UCLAAthletics on the launch of Blue & Gold Society, a new community created to support Bruin student-athletes and bring fans exclusive content, experiences, and merch.

🔗 Visit https://t.co/aAHos1uQvp to find out more!

[Two Circles @TwoCircles]

For Kentucky fans, passion runs deep.

BBN United: personal, exclusive access, unforgettable experiences, and a stronger Big Blue Nation.

Proud to partner with @UKAthletics to make it happen.

🚨 Visit https://t.co/rtt3E9ZXRA to sign up!

[Two Circles @TwoCircles]

We’re extending our partnership with Eredivisie CV through 2026! ⚽️

Since 2021, we’ve helped power one of European football’s most personalised fan ecosystems – and there’s more to come. 🚀

🔗 https://t.co/8PkIiyLc5b

[Two Circles @TwoCircles]

Today, your impact goes twice as far 💜

We’re proud to support @BreedersCup Charities’ Annual Day of Giving, where every dollar donated will be matched up to $100K.

Let’s rally together and make a difference: https://t.co/USHQwDal11

[Two Circles @TwoCircles]

In 2024, fans watched 3T+ hours of sport - $250B in brand value.

Yet sponsorship’s share dropped from 29% to 19% in a decade.

Why? Media and sponsorship aren’t working together.

Fix the balance, win on culture, growth & loyalty.

🔗 Link here: https://t.co/vSJGIGLTQP

[Two Circles @TwoCircles]

Is sports fiction becoming the next evolution of the docuseries era?

From Drive to Survive to the new F1 film, the line between sport and cinema is blurring.

We unpack what this means for fan engagement, storytelling + the future of sport.

Full video: https://t.co/KV47PchEJE

[Two Circles @TwoCircles]

It’s #GlobalRunningDay! 🏃‍♀️🌎🏃‍♂️⁣
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👟 107 Two Circlers ran 11,919km in two virtual running challenges this past year
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🤯 That’s nearly the distance around the world between our furthest offices
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👏 Here’s to community, wellbeing and pushing boundaries — one step at a time!

[Two Circles @TwoCircles]

📣 Two Circles has partnered with @MotoGP to accelerate global fan growth and fuel the next era of the sport.

🏁 Thanks to the MotoGP team for putting your trust in us.

🔗 https://t.co/vxmBfR7aQY

[Two Circles @TwoCircles]

⚽ Why women’s football SHOULDN’T copy men’s football.

Ahead of the #UWCLFinal, we asked: does women’s football really need to follow the same playbook as the men’s game?

📊 New crowds
📉 New fans
💰 New value
🤔 New thinking

🔗https://t.co/ObNroEYehH

[Two Circles @TwoCircles]

The Two Circles Client Summit touched down in North America for the first time 🚀

📈 From partnership intelligence to fan origination to non-traditional growth, it all comes down to knowing fans best.

👋 Huge thanks to all our amazing clients for joining us...see you next year!

[Women Leaders in Sports @_WomenLeaders]

Thank you to our partner @TwoCircles for hosting the Two Circles Client Summit in NYC. We had a great time connecting with all the sports brands and learning how to unlock the Women Leaders “fan base”!

[Two Circles @TwoCircles]

🔎 Take a closer look at some of the Super Accelerators we’ve spotlighted in the Sports Revenue League.

[Two Circles @TwoCircles]

Introducing the Super Accelerators – the fastest-growing sports IP owners of the last decade.

🚀 These 182 rights holders are beating the market, growing audiences fast, and driving serious revenue.

👉 Read more: https://t.co/KeDChHi1P8

[Two Circles @TwoCircles]

A record-breaking year for Sports IP

🚀 $170B revenue in 2024

🚀 +7% YoY growth

🚀 Top 20 IPs drove $76B (44%)

🚀 Media rights dominate + skew averages

🚀 NA + Europe = 90% of revenue

👉 Learn more: https://t.co/axh01sGaGo

[Two Circles @TwoCircles]

👀 A look at the Sports Revenue League Table, The Top 20 Sports IP Owners ranked by revenue generated

👉 Read more here: https://t.co/gOgnxKweEx

[Two Circles @TwoCircles]

🚀Introducing the 2025 Sports Revenue League

👉 Learn more at https://t.co/gOgnxKweEx

[Two Circles Made @TwoCirclesMade]

Here’s to the Scousers 🏆

A special moment to work with the @premierleague and @OfficialJRbrts to mark Liverpool’s title win.

[Two Circles @TwoCircles]

🌎 13 offices.
🤝 1 team.

Team Day at Two Circles brings out the best in all of us—teamwork, fun, and of course, some competition 👏👏👏

[Two Circles @TwoCircles]

The College Football Playoff National Championship ticket searches were 5x the amount of Super Bowl ticket searches in the U.S. market 😱

👀 But does that earn it a spot in the top 5 toughest tickets to get?

📺 Watch the full vid on YouTube now https://t.co/RO0eHCxXKu

[Two Circles @TwoCircles]

📣 We’ve been appointed by WPLL as exclusive sponsorship agency for the @BarclaysWSL & @BarclaysWC – leading league-wide sales including a new Principal Sleeve Partner across all 24 clubs.

🔗 See the link to read more: https://t.co/LaId39oRYN