A powerful NIL story from @TexasLonghorns and @StDavidsHC.
The “Born to Be a Longhorn” campaign featured 12 student-athletes who were born at St. David’s, supported by a three-part video series and numerous collaborative posts, as well as NIL IP, to connect fans with a brand rooted in the Austin community. This campaign shows how NIL can amplify purpose and spark authentic engagement.
#LearfieldImpact #NIL #TexasLonghorns #HookEm
Always fun to catch up with @CoachMackBrown to talk about what makes the @Allstate Red River Rivalry one of our sport’s most meaningful games. Texas vs. Oklahoma isn’t just a matchup — it’s a moment that defines a season, especially for the Longhorns back in ’05. #AllstateRedRiverRivalry
from the court to the kitchen, serving up something special 👩🍳
In this episode of Longhorn Life, @ellaswindle_ and @torrey_stafford sharpen their cooking skills with a cooking demo in the TANC. Watch now on LHN. 🤘
#HookEm | @equipment_share
what starts here changes the world. 🤘
born from UT science. Texas Athletics & Humann announce a first-of-its-kind sponsorship, taking cardiovascular performance from the lab → locker room → field.
#HookEm | @LiveHumann
Austin Born. Science Born. 🤘
from a Nobel Prize winning discovery to the Forty Acres, Texas Athletics and Humann are teaming up to elevate cardiovascular health
https://t.co/n8qTALbRFV
#HookEm | @livehumann
SEC Media days, Arch Manning buzz, Fall camp and the Ohio State matchup are all featured in Episode 3 of Tough All Day. Now live on @LonghornNetwork 🤘🏻 https://t.co/1geu3JWmNV