A dead MIT professor accidentally destroyed the $20 billion executive coaching industry with one hour of lecture, and ten million people have already watched him do it.
He filmed it once in January 2018 and died eighteen months later.
Executive coaches charge fifteen thousand dollars a session to teach a third of what he covered in that one hour for free.
His name was Patrick Winston. He ran the MIT Artificial Intelligence Laboratory from 1972 to 1997 and wrote the AI textbook every computer science major in the world read for thirty years.
Every January for four decades, he gave a lecture called "How to Speak."
His entire framework fits on a napkin.
Do not read. Be in the image. Keep images simple. Eliminate clutter. Start with an empathetic connection. End with a punch line the audience can repeat over dinner. Never open with a joke. Never end with "thank you."
That last rule alone has probably cost the executive coaching industry a hundred million dollars.
"Your success in life will be determined largely by your ability to speak, your ability to write, and the quality of your ideas. In that order."
That is the actual opening line of the lecture. Winston believed it strongly enough to spend fifty years teaching computer scientists how to talk.
Founders spend $80,000 on an MBA and then hire a communications coach to teach them the same material Winston filmed once for free. Engineers write brilliant code and lose promotions to teammates who watched this lecture on the train.
The lecture is free on MIT OpenCourseWare. The textbook is free on his page.
Winston died in 2019. Almost none of the ten million viewers have actually implemented the four rules on the napkin.
The napkin is free. The willingness to actually use it in your next meeting is the entire edge.
@pollotropical ….. your fucking call in line made them FUCKING UP my order 100 times WORSE! Next time I’m going to go APE SHIT on the fucking employee instead of calling! You know what… never mind… I’m going back to the fucking restaurant and start throwing shit! Fuck you!!
@Tonies_US@tonies_USA ……
DEAD box on fucking Christmas Morning!? What the hell!?!? Charged tried turning on… NOTHING!!!!! My THREE boys are VERY upset. And it was a gift from Santa so now I have to hide the return efforts… EPIC FAIL on Christmas! PISSED OFF PARENTS!!!!
@Torrid
Why is there ONE option on your website for skinny jeans!? 👖those wide leg jeans are UGLY! Stop! Now I’m going to Poshmark and purchase resale.
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No matter what I try I can’t edit my email address!! @skillshare HELP! I’ve tried the email they sent me and it asks for a code sent to my email… NO CODE comes to my email! I’m buying a course and I need it connected to my correct email.
I’m not sure about making this political, but I can say the government overreach here is OFF THE CHARTS! “Let’s take this beloved rescue animal that’s helping educate about animal rescue and kill it because there was a rule about having an animal…”
Make sure everyone you know hears the story of Peanut the squirrel and Fred the raccoon. The Democrats went too far this time. They raided this man because a hater reported them for having these pets. New York stole the animals and KILLED them. This is the Democrat Party.