UPTHEMAGZ

newcastle united fan page
everything newcastle united
Eddie and players interviews
transfers
rumours / done deals
stadium talk
wor flags
team news
⚫⚪⚫⚪⚫⚪⚫

[Magpie 24/7 @Magpie24_7]

Newcastle United has finalised a three-year, £60 million ($80.6 million) front-of-shirt sponsorship agreement with South African sports drink company KNOX Hydration.

​KNOX, which is already paying £6 million per season to rename Newcastle's Darsley Park training facility to "The KNOX," will replace Sela as the club's primary kit partner starting in July.

​The structure of the agreement adapts to a unique rollout schedule and performance metrics:

​Year 1 (2026-27): KNOX will pay up to £10 million. This lower initial figure accounts for Newcastle’s new home kit already going on sale last week without a sponsor.

​Years 2 & 3: The annual payout increases up to £25 million, contingent on performance bonuses.

​Training Ground Rights: The separate £6 million annual fee for the training ground naming rights and training sleeve sponsor remains active alongside the kit deal.

​Total Value: If all bonuses are met, the combined agreements could reach £78 million over three years, averaging £26 million annually when amortised. This marks a financial step up from the previous Sela deal, which was worth roughly £22.5 million per year.

​Newcastle and KNOX plan to launch a club-linked beverage line to generate additional revenue. ​This partnership represents a major commercial breakthrough for Newcastle United due to several critical factors:

​1. Independence from Saudi Ownership
​Unlike Sela, which is owned by Saudi Arabia’s Public Investment Fund (PIF)—the club's majority shareholder—KNOX has no affiliation with the sovereign wealth fund. Newcastle is actively attempting to diversify its sponsor portfolio. In the 2024-25 financial year, over 34% of Newcastle’s commercial income (£34.4 million) came from PIF-related entities, drawing scrutiny under the Premier League's Associated Party Transaction (APT) rules. Navigating away from purely Saudi-backed revenue helps Newcastle comply more smoothly with strict UEFA regulations.

​2. Beating a Depressed Sponsorship Market
​The market for front-of-shirt sponsors has slowed significantly following stricter regulations on gambling advertisements. With several Premier League clubs still hunting for headline partners, Newcastle insiders view this late-stage deal as a major victory that defies current market trends.

​3. Navigating Financial Regulations
​As the Premier League transitions from Profitability and Sustainability Rules (PSR) to the new Squad-Cost Ratio (SCR) framework for the 2026-27 season, maximising revenue is vital. Newcastle’s commercial revenue has grown fivefold to £120.2 million post-takeover, but still lags far behind traditional "Big Six" clubs like Liverpool (£323 million). This independent cash injection directly boosts manager Eddie Howe’s spending power in the summer transfer window.
​
​Because the deal was struck after manufacturing deadlines, KNOX logos will be applied to the jerseys locally outside standard production lines. Supporters who already bought the unbranded new home shirt will be allowed to have the logo pressed onto their kits free of charge.

David Hopkinson confirmed the club is still actively pitching for its first-ever front-of-training-kit sponsor, as KNOX will only occupy the sleeve of the training gear.

Could we see Victor Muñoz in a short like this next season? 🤔

#NUFC #NUFCNews #Newcastle #EPL #KnoxHydrate

[NUFC360 @NUFC360]

🗞️ @knoxhydrate will be Newcastle United’s new front of shirt sponsor on top of the training ground deal.

The deal is worth £80 Million over 3 years more than the £70 Million deal with Sela.

@LiamJKennedy23 | #NUFC

[UPTHEMAGZ @UPTHEMAGZ]

@indykaila @ChelseaFC Am sure he's still contracted to newcastle and we hold all the cards. We have learnt from the isak situation last summer and there has been no transfer request or indication that he wants to leave just stop trying to push a narrative ffs it's a daily thing 🤡

[UPTHEMAGZ @UPTHEMAGZ]

@JSTransferTime Is this a daily thing now from all yous fuckers wow actually don't know who is worse yous or Liverpool last year nout but a Bacon lad shut up

[David Ornstein @David_Ornstein]

🚨 EXCL: Newcastle United rekindle interest in signing James Trafford from Manchester City. No formal talks yet & complicated by #MCFC goalkeeper wanting to decide future post-WC (may be too late for #NUFC) but desire firm + clubs in contact @TheAthleticFC https://t.co/U3MXMwXq4q

[Fabrizio Romano @FabrizioRomano]

🚨⚪️⚫️ Real Madrid will NOT activate the buy back clause for Víctor Muñoz as Newcastle are confident to get deal done after bid sent yesterday.

Real will receive 50% of the deal, over €17m.

[UPTHEMAGZ @UPTHEMAGZ]

@utdreport He's a 🤡 that works at the sun what do you expect 🤣🤣

[Luke Edwards @LukeEdwardsTele]

There has been no falling out between Eddie Howe and Lewis Hall. If anything the player is extremely grateful for the work done to turn him into an England international during his time at Newcastle.

Worth pointing out Hall and Howe also share the same agent. If Hall wanted to leave they would have been told #nufc

[UPTHEMAGZ @UPTHEMAGZ]

Silence 🤡 @samuelluckhurst

[Lee Ryder @lee_ryder]

🚨#NUFC sources have denied there has been any fall out between Eddie Howe and Lewis Hall.

Howe's relationship with Hall is described as "very good".

[Newcastle United @NUFC]

Demba Ba and Saint-Maximin welcome Ewen Jaouen to the club. 😍📱

[UPTHEMAGZ @UPTHEMAGZ]

Seen it all now. Am sure they want half of our squad this summer 🤣 and now apparently hall is blaming howe for not getting Into the England squad and wants out

[Samuel Luckhurst @samuelluckhurst]

Lewis Hall largely blames Eddie Howe for missing out on World Cup place and is seeking a move from Newcastle. #mufc in the market for a long-term left back

https://t.co/Ovow3c6H5W

[UPTHEMAGZ @UPTHEMAGZ]

@mufcMPB @samuelluckhurst Talking shit no reports just hopes 🤣 🤡

[Madrid Zone @theMadridZone]

🚨 BREAKING: Víctor Muñoz is set to join NEWCASTLE!

Real Madrid will receive around €17.5M from the deal. @Ramon_AlvarezMM

[UPTHEMAGZ @UPTHEMAGZ]

@TEAMtalk Who is saying this? @SkySports_Keith

[Lee Ryder @lee_ryder]

🇪🇸 Victor Munoz is understood to be happy with the salary on offer at #NUFC and impressed by the project.

💶It's all about Osasuna and their price and the bid now.

🗣️Formal talks continuing with Spain and Munoz preparing for Monday's World Cup clash with Cape Verde

[Fabrizio Romano @FabrizioRomano]

🚨⚪️⚫️ Newcastle have sent an official bid to Osasuna for Victor Muñoz as Spanish winger is a top target for #NUFC.

Negotiations ongoing on both club and player side to try reach an agreement.

[Newcastle United @NUFC]

✉️[1] New message from Ewen Jaouen

[Newcastle United @NUFC]

Bienvenue à Newcastle United, Ewen 😍

[Newcastle United @NUFC]

Hello. Hello. 👋🇫🇷

[Fabrizio Romano @FabrizioRomano]

🚨⚪️⚫️ Newcastle will complete formal steps for Ewen Jaouen deal this week after the agreement sealed with Reims last week.

The new goalkeeper is coming soon to #NUFC for £18m fee.