“It’s very important to actively seek out and listen very carefully to negative feedback. This is something that people tend to avoid because it’s painful, but I think this is a very common mistake. To not actively seek out and listen to negative feedback. When friends get a product, I say, ‘Look, don’t tell me what you like. Tell me what you don’t like.’ Because otherwise your friend is not going to tell you what he doesn’t like. You really need to sort of coax negative feedback. If somebody’s your friend or at least not your enemy, and they’re giving you negative feedback, then they may be wrong, but it’s coming from a good place.”
- @elonmusk
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