Founder + CTO learning to market the shit I build. Tearing down landing pages, copy, and pricing. Posting what actually moves the needle for technical founders.
Burned ₹1 lakh (~$1,200) on Meta ads before I learned a damn thing about marketing.
Tech founder. Four products shipped. Nobody bought them.
The products weren't broken. My process was. Marketing was my job and I sucked at it.
First landing page was trash. First Meta campaign lit cash on fire in a week. Ran ten or twelve more after that across Meta and cold email to bought lists. Half worked. Half didn't. Couldn't tell you why either way.
Then one day I got pissed off and decided something simple: I learn hard things for a living. Marketing isn't harder than that. So I treated it like a system I hadn't reverse-engineered yet.
Read the books. YouTube at 2am. Started seeing patterns. Tested them with real money on real funnels. Killed what didn't work instead of defending it.
Now leads come in. Not perfect. Nobody is. But I can look at a campaign and call it with about 90% confidence before it spends a rupee.
Next 12 months I'm posting the neuromarketing teardowns and frameworks that got me here. For technical founders who shipped something good and can't figure out why nobody's buying.
@pcshipp@zmirumar What https://t.co/LJYsfW7bME mean by "yes true"? You only said you are ready to unsubscribe to claude code. You must assume there is some difference for making that statement.