Tony Ulwick

Strategyn founder, pioneer of Jobs-to-be-Done #JTBD Theory, inventor of Outcome-Driven Innovation. Get a free copy of my book:

[Tony Ulwick @Ulwick]

Customers can’t ask for solutions they are unable to imagine. So don’t ask them what solutions they want.

Instead ask them what metrics they use to measure success when getting a job done. Then conceptualize new solutions that will help them get that job done perfectly. #JTBD

[Tony Ulwick @Ulwick]

@PawelHuryn Thank you Pawel for the opportunity to explain Jobs-to-be-Done Theory, the Outcome-Driven Innovation process and the ODIpro innovation strategy platform to your audience.

I hope it leads to many new product successes.

[Tony Ulwick @Ulwick]

“I never thought Jobs-to-be-Done and the ODI process could be explained that easily.”

[Paweł Huryn @PawelHuryn]

I'm excited to share a Jobs-to-be-Done Masterclass with @Ulwick and Sabeen Sattar.

In this episode, we discussed:

- (01:14) JTBD and Outcome-Driven Innovation
- (24:20) A practical step-by-step example
- (33:54) Q&A

I never thought the Jobs-to-be-Done and the ODI process could be explained that easily.

X doesn't like links, so free resources to download, a YouTube version, and additional notes are available in my newsletter.

The link is under my profile: @PawelHuryn

[InnoLead @InnoLead]

Save the date: August 23rd at 1:30pm ET!

Don't miss our next Master Class with Tony @Ulwick of @Strategyn and Dominick Bizzarro of @MVPHealthCare, where you'll discover the strategies to revolutionize your business and drive results.

Register today! https://t.co/6oLmqXMmIe

[Tony Ulwick @Ulwick]

How to become customer-centric. Don’t miss this event!!

[InnoLead @InnoLead]

Join our Master Class on August 23rd at 1:30 p ET, and discover strategies for building a customer-centric culture from Tony Ulwick (@Ulwick) of @Strategyn and Dominick Bizzarro of @MVPHealthCare as they share real-world examples and more.

Register today! https://t.co/RfIckRqvWr

[Paweł Huryn @PawelHuryn]

9. Jobs to Be Done: Theory to Practice by @Ulwick

Tip: Tony invited the Jobs to be Done theory. People don't buy products. They "hire" them to do jobs. This book will teach you everything you need to know.

Free book: https://t.co/UEjDT4tvCf

[Dan Olsen @danolsen]

Check out this video of @ulwick's talk on Jobs to Be Done from @LeanProdMeetup: https://t.co/VzTZCrvizT. Subscribe to my #YouTube channel to be notified of new videos from other top #prodmgmt speakers: https://t.co/budq776WF1

[Paweł Huryn @PawelHuryn]

3. 10 of my favorite PM templates and frameworks by Shyvee Shi: https://t.co/neMvjH2D2O

4. 350+ UX research questions (super-helpful for PMs): https://t.co/UMF2D7SOEl

5. Jobs-to-be-Done. Free audiobook and PDF by @Ulwick: https://t.co/zzK6riyO6J

[Tony Ulwick @Ulwick]

@PawelHuryn Thank you Pawel for the shout out. I appreciate it.

[Tony Ulwick @Ulwick]

@imMonkeyInSpace @nurijanian Steve Jobs is saying people don’t know what SOLUTIONS they want. Which is true. But solutions aren’t needs. Solutions satisfy needs. People do know what needs they have when trying to get a job done.

This 8-minute video helps to explain the mindset.

https://t.co/FUuFu04gmE

[Tony Ulwick @Ulwick]

@imMonkeyInSpace @nurijanian No problem. There are a number of articles on my Medium page at https://t.co/yEowcCpXOy

They explain the approach from a number of angles. I hope they contribute to your success.

[Scott D. Witt @scottdwitt]

@AshleyAitken Exactly!

But use #DiscoveryDrivenPlanning (the original by @rgmcgrath from the 90's) and @Pretotyping.

And use @ulwick's approach to #JobsToBeDone for your insights on what to try, and your decision criteria.

Doing this will give you massive advantages in speed & impact!

[Dan Olsen @danolsen]

Check out this video of @ulwick's talk on Jobs to Be Done #JTBD from @LeanProdMeetup: https://t.co/edPNwiK1LW. Subscribe to my #YouTube channel to be notified of new videos from other top #prodmgmt speakers: https://t.co/budq776WF1

[Nick Babich @101babich]

Jobs-to-be-done should be the first tool you use when building a new product. JTBD helps understand both the user's specific goal ("job") and the thought processes that would lead that user to "hire" a product to complete the job.

[Scott Burleson @newproductdog]

Don't miss Tony Ulwick @Ulwick on the most recent Product Quest Podcast.

It's a great trip, beginning with the roots of ODI, foundations of the process & how @Strategyn is focused on the future of helping companies to better innovate
https://t.co/C9dPg5Kjnn

[Tony Ulwick @Ulwick]

What is Jobs-to-be-Done?

Invest 8 minutes and learn how to think about markets, needs, opportunities, and segments through a customer lens, e.g., an outside-in perspective, not inside-out.

https://t.co/fp9zlZ6V6I

#customercentricity #customerexperience #strategy #innovation

[Dan Olsen @danolsen]

Check out this video of @ulwick's talk on Jobs to Be Done from @LeanProdMeetup: https://t.co/VzTZCrvizT. Subscribe to my #YouTube channel to be notified of new videos from other top #prodmgmt speakers: https://t.co/budq776WF1

[Tony Ulwick @Ulwick]

@mgiorgetti The challenge is moving people from a a solution-space, ideas-first mindset to a problem-space, needs-first mindset. It requires a different perspective.