Umbel

Umbel is a data management platform that empowers sports and entertainment companies to transform fan data into revenue. In 2018, we merged with @MVPindex.

[Umbel @Umbel]

With @MVPindex + #MVPaudience (powered by Umbel), the future of audience measurement is here. Today, we’re thrilled to unveil our new brand: https://t.co/2VPRAGEmuF

[Umbel @Umbel]

[BLOG] Expand your digital #sponsorship inventory with these 7 activations @NHL teams are launching: https://t.co/dEhCgulrkw

[Umbel @Umbel]

[BLOG] These are the strategies the @HoustonDynamo used to convert soccer enthusiasts and general sports fans into #Dynamo fans: https://t.co/KdEtMHiTvf

[Umbel @Umbel]

As soccer becomes more globalized, fan engagement is essential. See how @ManUtd leverages digital to accomplish it: https://t.co/LRasKmdUdf

[Umbel @Umbel]

[CASE STUDY] See how @Munsterrugby acquired 3,416 net new fans and increased revenue through Facebook: https://t.co/n6yDNp5aEs

[Umbel @Umbel]

Through esports, brands can effectively reach the niche and once "elusive" audience of gamers: https://t.co/0BijaZd79l

[Umbel @Umbel]

[GUIDE] Teams can leverage fan data to create meaningful relationships with their fans. See how: https://t.co/wY93QlUZEb

[Umbel @Umbel]

"Technology is creating people who want to enjoy sports, but view them only on social media or only through esports." -@Heidi_Golightly, NHL Chief Marketing Officer https://t.co/yYGag6b0aE

[Umbel @Umbel]

[INFOGRAPHIC] Refresh yourself on the necessary ethics of data collection and use: https://t.co/xaidVRX4r4

[Umbel @Umbel]

"Once marketers truly understand their customers based on data, they can use that data to build more innovative and engaging ads." #FanData https://t.co/jikcnm2W27

[Umbel @Umbel]

By focusing on fan experiences and maximizing video content, the @MLB can reach more millennials: https://t.co/TJ6L7TWu4A

[Umbel @Umbel]

The @usopen had a digital refresh this year with a new website, rebuilt apps, and detailed match-centric content to engage fans: https://t.co/Zrl9pr8650

[Umbel @Umbel]

Concert goers agree that brands "have the power to elevate the concert or festival experience" through engagement: https://t.co/1hfAxUBKzO

[Umbel @Umbel]

A study using Google search data provides insights into the habits of fans when their team isn't prevailing: https://t.co/2hOMQ1ErLk

[Umbel @Umbel]

Sports teams are now using @Snapchat-inspired filters to engage fans and make them a part of the show: https://t.co/XGCYj555H7

[Umbel @Umbel]

[BLOG] How the @DallasStars leveraged first-party data to “make a case” for a @Rangers theme night: https://t.co/PTjHtEmwYX

[Umbel @Umbel]

Facebook is testing a new tool that would allow publishers to "test up to four versions of a piece of content in real-time." https://t.co/5REn8muAJM

[Umbel @Umbel]

Mic'd up goalkeepers, mounting cameras on refs and instant mobile purchasing are all a part of @MLS's new digital strategy: https://t.co/cRKgM67OkX

[Umbel @Umbel]

Instagram introduced new features to make the platform "more authentic," including a verified badge application: https://t.co/MbDMTZ6kaf