The Unified Theory

UX agency researching & designing delightful user experiences that drive activation, acquisition, retention & loyalty in a digital world.

[The Unified Theory @UnifiedTheoryUX]

#UX
To meet the exact needs of the user without fuss or bother. Next comes simplicity & elegance that produce products that are a joy to use

[TheInsightLab @TheInsightLab]

Talking user requirements with @UnifiedTheoryUX as the discovery phase of a shared project comes to an end. #UX

[The Unified Theory @UnifiedTheoryUX]

Delighted to see a client surpass £2million of orders via an iPad app we developed for their sales force #success

[Sarah Lay @sarahlay]

We've just moved the new @nottscc website into public beta. Take a look & leave some feedback! https://t.co/CiUxZ65sIn #localgovdigital

[TheInsightLab @TheInsightLab]

Great session this morning to kick-off an exciting project with a new Nottingham-based client & @UnifiedTheoryUX #KeepingItLocal #UX

[The Unified Theory @UnifiedTheoryUX]

Confirmation of another significant project win for @UnifiedTheoryUX and @TheInsightLab #Awesome #DetailsToFollow #UX

[The Unified Theory @UnifiedTheoryUX]

Great that our parent company North 51 is a sponsor of Hack 24, happening this coming weekend in Nottingham:
http://t.co/Z13H7J6I5e

[The Unified Theory @UnifiedTheoryUX]

@hostahelen @CQNottm wow :) love it!

[The Unified Theory @UnifiedTheoryUX]

Exciting times with so many new project wins underway! #WatchThisSpace #UX

[The Unified Theory @UnifiedTheoryUX]

Absolutely thrilled to add a global, speciality healthcare client to the books :) can't wait to get started! #Digital #UX

[The Unified Theory @UnifiedTheoryUX]

Glimpse behind scenes filming cutting-edge virtual tour for @NTUSciTech @TrentUni Page #19/20 http://t.co/C80PcqFVad

[Hack24 @HackTwentyFour]

NEWS! North 51 sponsor #Hack24! They'll be there during the event offering advice and support - thanks for being involved guys! @philrandall

[The Unified Theory @UnifiedTheoryUX]

Nottingham technology hub to create hundreds of jobs
See more at:
http://t.co/t1AXlEd2CT

[Phil Dando @phildando]

Multilingual, multi country digital deployments, are always enjoyable. 16 countries in next few months with @UnifiedTheoryUX @TheInsightLab

[The Unified Theory @UnifiedTheoryUX]

Exciting branding exercise for The Unified Theory. Love the energy & rapid progress when doing activities like this!

[The Unified Theory @UnifiedTheoryUX]

Say hi to our very own @oliverjackson who is at the #PMAwards today

[The Simplifiers Podcast @TheSimplifiers]

Enjoyed a superb strategy lunch w @oliverjackson of @UnifiedTheoryUX and @TheInsightLab -- #Nottingham continues to impress me w great ppl!

[The Unified Theory @UnifiedTheoryUX]

@SamHoward_ it has been an absolute pleasure working with you Sam. Keep in touch. Phil.

[The Unified Theory @UnifiedTheoryUX]

Happy Christmas all!
Instead of sending cards, we've made a £1k donation to Rainbows Hospice for Children & Young People @RainbowsHospice