usama md

British school of fashion
📍London / Chennai

Leather mnf ! Ex : TikTok

[Sarvesh Shrivastava @bloggersarvesh]

cancel me for this but...Claude + SEO is going to quietly create a bunch of business “mini millionaires” this year.

but..don’t bookmark this playbook.

[usama md @UsamaUrz]

@alexxsedlak Hey Alex, as a brand, how Can I list in your platform

[Jan | YouTube Faceless @jansousek1]

Anyone found an ElevenLabs alternative that doesn’t sound robotic?

Speed + scale is a must. Also good voice cloning capabilities.

Spanish, Portugese, French, English supported.

Will give you $100 if you actually suggest something we end up using.

[usama md @UsamaUrz]

@LucasDuncanx Interesting

[Bart @TheSzef]

I was talking to @natelagos the other day and he suggested putting ad copy back onto the customer and what they think of themselves.

So instead of this "this is the best x" change it to "this is the best x for x".

Or "people who have these characteristics have this product".

So Instead of 'we make the best hats for dads' I changed this one 'we make the best hats for the best dads'.

This ad is doing very well right now. Sorry to say but it's also not AI.

Thanks Nate!

[usama md @UsamaUrz]

@makeugc UGC

[MakeUGC @makeugc]

ChatGPT just KILLED UGC CREATORS

And I just made a free guide showing exactly how you can make 100s of AI ads...

Just like + comment "UGC" and I'll send it to you
(must be following)

[usama md @UsamaUrz]

@FynCas HOW

[usama md @UsamaUrz]

@alixqureshi Waiting for performance report

[usama md @UsamaUrz]

@alixqureshi Ffern is definitely killing it right now ! Been following their work from 2-3 years and it’s just unbelievable

[usama md @UsamaUrz]

@VeenaGandhi9 Whitelist

[Veena Gandhi @VeenaGandhi9]

Whitelisting ads can drop CPA instantly by 17%-50%.

Had been struggling with an ad account to get the CPA down.

Whitelisting ads got the CPA down by 47% in less than 72 hours.

Don't sleep on whitelisting ads.

It can be a game changer.

Especially, with the way Meta's current performance.

Whitelisting helps build credibility.

Have a number of accounts to whitelist from.

This will compound credibility and trust.

Include whitelisting into your creative strategy and see the difference.

------------------------------------------------------------------------------------
Don't know how to get started with whitelisting?

Grab my agency's whitelisting process from AtoZ.

Like & Comment 'Whitelist' on this post and I'll DM the guide.

Extra surprise bonus if you share this post.

[Preston Rutherford @PrestonRuther10]

CFO: The better our ROAS looks, the worse we're actually doing.

New CMO: ROAS is the biggest gaslighter in marketing.

CFO: Our entire strategy is built on ROAS though.

New CMO: Exactly why we're ditching click-based ROAS as our growth strategy. Effective immediately.

CFO: That's financial suicide.

New CMO: Continuing what we're doing is the real suicide mission.

CFO: But our ROAS looks fire?

New CMO: It's all cap. Meta's algorithm is gaslighting your dashboards.

CFO: Explain. Fast.

New CMO: iOS 14, November algorithm shift, new exclusion limits. Incrementality death knell.

CFO: What's that mean?

New CMO: Meta now serves more ads to people already likely to purchase. Our net new reach isn't keeping up with our growth needs.

CFO: But dashboards green tho?

New CMO: If we add up conversions from Meta, Google, Klaviyo, and TikTok, we're at 300% of our actual revenue.

CFO: That's impossible.

New CMO: That's attribution overlap. Everyone taking credit for the same sales.

CFO: Have we run actual tests?

New CMO: Ever used Meta's conversion lift studies to test different campaigns?

CFO: I don't believe in that stuff. I need causal, not correlational.

New CMO: It is causal. Helps deduplicate the data we're seeing.

CFO: Receipts on current approach?

New CMO: CAC up 22%. Organic search down 15%. Meta's changes collectively destroy consumer brand builders.

CFO: So what's the fix?

New CMO: Three moves: First, block everyone who's seen us before. Only fresh eyes.

CFO: Extreme.

New CMO: Second, optimize for brand metrics not purchases. Baseline revenue becomes main character.

CFO: What's baseline revenue?

New CMO: Branded organic search, direct traffic, and organic social referrals. Our highest margin channels. 2.8x higher revenue per session.

CFO: So what's the actual outcome of all this?

New CMO: We'll reach people just as likely to be great customers but far more likely to purchase at full price.

CFO: And?

New CMO: Increases our resilience against algorithm changes and competitive pressures. Less susceptible to price wars.

CFO: That all checks out. We need those things.

New CMO: This is brand. This is building the brand.

CFO: Never say that word in my presence. Not doing another expensive branding exercise.

New CMO: That's exactly what I don't mean. That's not what brand is.

CFO: Then what is it?

New CMO: Brand is the number of people who'll automatically think of us, search for us, or come directly to us and purchase at full price in the next six months.

CFO: So...

New CMO: It's future demand we're creating. Nothing arguable about that being existentially important.

CFO: When you put it that way, it hits different.

New CMO: The problem is definitions. Brand marketing's been done in an imprecise, ineffective way.

CFO: And you can quantify this?

New CMO: Completely possible to measure how we're building future high-quality demand beyond "click ad, buy now" windows.

CFO: 90 days. Weekly reports.

New CMO: That's the assumption. It doesn't actually take 90 days. Using brand-building creative in purchase campaigns drives incremental lift right away.

CFO: But won't ROAS look worse?

New CMO: That's why we use conversion lift studies, not click-based ROAS. Click-based ROAS is a one-way ticket to bankruptcy.

CFO: So no revenue drop?

New CMO: Take that assumption we'll see a short-term drop by moving money from performance to brand and shove it up your—

CFO: Whoa! Kids in the room. Keep it PG.

New CMO: But you get my point.

CFO: I do. LFG. Algorithm apocalypse it is.

New CMO: TikTok series dropping soon. It's gonna slap.

[Colin McGuire @colinvmcguire]

After 2 years of heavy advertising on TikTok, performance fell off a cliff in Jan. Cut budgets on our brands and just cut the budgets on our hair care brand, a top 10 product on TT Shop for a year.

Moving spend to other platforms. Is anyone still seeing results with TT Ads?

[usama md @UsamaUrz]

@teegx5 @marissa_lpx Saw her jump right in front, I’m shivering still.

[Matt Elms @MattElms]

Looking for a creative agency that works off %

We are looking to make some creatives for meta ads. We have got a ton of creative banked video and statics. (Raw and previously edited)

Let me know any recommendations in the comments.

[usama md @UsamaUrz]

@Bram_Querido Creative

[Bram Querido @Bram_Querido]

How I Hit a 2.94 ROAS on €2,220,244 Ad Spend

I put together a document breaking down exactly how I scale with high ROAS using the right creative strategy. No supplier videos, no guessing, just a proven system.

Like, RT & comment “creative” (must be following) and I’ll DM it to you.

[Dylan Uz @EcomUnfiltered]

Hey guys,

We’re a 7 figures cosmetic brand in the us & gonna reach 8 figs in 2025.

To do CRO I work with @crowizard_stef

To do Facebook Ads I work with @IstvanicMarin

We’re expanding and I’m looking for :

- Creative agency that produce killer ad

- UGC creators

- TikTok media buyer

If you’re a top-tier pro in one of these areas we’d love to hear from you 💪

[Sarvesh Shrivastava @bloggersarvesh]

Most SEO gurus would keep this a secret.

Your website doesn’t have a ranking problem.

It has a click problem.

You can rank #1 all day, but if your meta title doesn’t make people click, it’s worthless.

I built a Meta Title & Description Generator GPT to fix that. 🔥

Just enter a keyword, and it gives you:

- 10 punchy meta titles that make people want to click

- 5 compelling meta descriptions that actually get traffic to your site

No fluff. No generic junk.

Just high-impact titles and descriptions that drive real clicks.

📌 To get this free GPT:

1. Follow me (so I can DM)
2. Like AND Retweet
3. Comment "GPT"