Backtrack - AI Notetaker for Events

AI Booth Sales Assistant for Hosted Buyer events to Increase ROI

[Backtrack - AI Notetaker for Events @UseBacktrack]

🎉 We’re in @Adweek 🎉

Thank you @GoldieChan for the love in this post

Read the whole article below 👇

[Jordan L. Walker @jordanlwalker]

Recent Backtrack deployment

180 devices

1500 meetings recorded

Rich, rich data for the show organizer

Continuing to push the pace 💪🔥

[ExpoPublicitas @EXPOPUBLICITAS_]

¡Atención #eventprofs y #meetingprofs!
Conoce la #app universal de captura de potenciales #leads con #InteligenciaArtificial de nuestro expositor @UseBacktrack - AI Booth Sales Assistant
[blog] https://t.co/7dCw2qijmb
#EventTech #AI #CRM #EventMarketing #marketing

[Jordan L. Walker @jordanlwalker]

Exhibitor Live was incredible 💥

We partnered to bring @UseBacktrack to all exhibitors there.

It helped:
- Increase ROI
- Summarize conversations w/ notes
- Automate data entry

"I don't know what I would've done. Made managing 37+ of my best conversations very easy."

⚡️

[Jordan L. Walker @jordanlwalker]

Team @UseBacktrack strikes again 🚨

We’re partnering with @atd for their 2025 International Conference & EXPO.

All 300+ booths will be powered by Backtrack enabling booth staff to remember the most critical details and automate data entry.

See you in Washington DC 🤝

[Hunter McKinley @huntermoonshot]

Breaking 🚨

@UseBacktrack // @EXHIBITOR partner to bring AI to exhibitors at ExhibitorLive

[Al Mercuro @Al_Mercuro]

Exclusive: Backtrack Co-Founder Shares The Scoop on Its Partnership with ATD 2025 to Offer AI Tool to 300 Exhibitors @DanicaTormohlen https://t.co/NMohMOq3t3 @jordanlwalker @UseBacktrack
@ApprupoTech @GenesisExhibits @TSNN_com_US #AI
#Technology @LiveEventsCo #eventprofs #ROI

[Hunter McKinley @huntermoonshot]

Like this Tweet and I’ll come up with a booth concept for your business using AI 👍

[TechNexus Venture Collaborative @TechNexus]

Tired of missing important sales convos at conferences? @UseBacktrack’s AI tool records, summarizes, and uploads key interactions to your CRM with just a tap—no notes or voice memos needed. Big names like Disney are using it to boost sales- https://t.co/RlFGXUUNF4 #AI #SalesTech

[Convene Magazine @pcmaconvene]

The co-founders of @UseBacktrack, went the extra mile to make connections and get leads at #ECEF2024. Their experience can help spark ideas for all kinds of exhibitors and sponsors.

By @ShowPatrol

#PCMAConvene #EventProfs
https://t.co/VEEnyL1fe6

[Convene Magazine @pcmaconvene]

The co-founders of @UseBacktrack, went the extra mile to make connections and get leads at #ECEF2024. Their experience can help spark ideas for all kinds of exhibitors and sponsors.

By @ShowPatrol

#PCMAConvene #EventProfs
https://t.co/VEEnyL1fe6

[Trade Show Executive @TradeShowExec]

Trade Show Executive spoke with industry professionals from @Clarion_Events, @Go_eShow, @UseBacktrack, @MapYourShow, Nth Degree and @EncoreGlobal_ about cutting-edge technology that can take business events to the next level:

https://t.co/MPnM5juCnH

#eventech #events

[Tommy Goodwin @tommygoodwin]

#businessevents industry folks: Get in early on @jordanlwalker & @huntermoonshot. Trust me on this! @UseBacktrack @yac

[Hunter McKinley @huntermoonshot]

@UseBacktrack lead capture for trade shows is unmatched

[Jordan L. Walker @jordanlwalker]

Last week was incredible 💥

Team @UseBacktrack moved the needle:

- Partnered with a new show organizer
- Press article dropped
- Increased app performance
- New opportunities came to life

And more 😎🤫

Appreciate the love and support from everyone.

[Exhibitions & Conferences Alliance @ECAadvocacy]

Check out the new #ExperienceBuilders podcast where 3/5 of the #ECALAD Florida delegation reunites to talk about #AI in the #businessevents space. 🎙

@jordanlwalker @huntermoonshot @UseBacktrack

🎧 Listen here: https://t.co/1ZBSq2kYvo
📺 Watch here: https://t.co/eJXu3gUVVG

[Hunter McKinley @huntermoonshot]

We’re looking for a full-time senior backend engineer (fully remote) to help us build next-gen AI for booth exhibitors at @UseBacktrack 🛸

We’re looking for experience in the following technologies:
· NestJS
· TypeScript
· Building RAG pipelines
· Audio/video processing tools like ffmpeg
· Event-driven architectures
· IaC tools like terraform

Who should we talk to?

(No agencies)

[Hunter McKinley @huntermoonshot]

Dug even deeper on this on LinkedIn with updated stats and more insights on how to replicate the work:

https://t.co/VJTg7Yhc96

[Jovian Gautama 劉恆原 @jovvvian]

an incredibly fun and successful marketing tactic by the
@UseBacktrack team. I am in awe

[Jordan L. Walker @jordanlwalker]

Thank you @ProductHunt for the feature 🎉

In this quick interview I share a bit about @UseBacktrack and the tools to make it work.

As always, much love to y’all 💪

Check it out here:

https://t.co/6CaJgVHMvn

[Hunter McKinley @huntermoonshot]

Turns out this was a really good idea.

Results:
- 7 industry articles
- 2 podcast interviews
- 100s of new friends
- 10+ people knew who we were without saying anything to them yet
- Handful of downloads prior to the show
- 20+ booked meetings
- The show organizer calling us the “poster child” of how to exhibit

At Backtrack, we help exhibitors innovate with new concepts and technology, make more money, and in turn, help events make more money. Win-win-win for a $100+ billion reviving industry post-Covid.

Here’s how we pulled this off: