The case for Podcasting for B2B brands.
The intimacy of podcasts is unlike any other medium. Increasing lift in...
> Awareness by 89%
> Brand Favorability by 24%
> Brand Consideration by 57%
> Purchase Intent by 14%
#podcasting#b2b#b2bpodcasting
https://t.co/dmjDLXHw0h
Empathy is the key to building affinity with your customers.
If you want to gain more insights on how to apply empathy within your role, check out the conversation we had with Keith Pranghofer of Microsoft.
#abm#empathy
https://t.co/R3EXPwymCN
#SundayReads recommendation!
Marketer Stu Heinecke discovered that he could get past traditional gatekeepers and reach those elusive executives by thinking outside the box and using personalized approaches that he calls "contact campaigns".
https://t.co/jp2tcHeiI1
#marketing
"Every business leader is, not only are they writing a story, and narrating story, but they're trying to guide their organization through some form of transformation."
Learn more: https://t.co/ZmMCyrWFbC
#tuesdaytips#marketing#perseverance#podcast#blog
Happy #ShoutoutSaturday to Stu Heinecke, weed strategist, dubbed "The Father of Contact Marketing," and guest on the REACH podcast and UviaUs blog!
Follow on LinkedIn: https://t.co/8uDrznLjC0
Read interview: https://t.co/ZFKNFlVJq8
#podcast#marketing#weedstrategy#blog
Bobby Herrera is President of the Populus Group and author of The Gift of Struggle.
Follow him for insights that will fuel you to persevere in life, business, and your marketing efforts.
https://t.co/I90rrP0hKb
https://t.co/qyhFAepiBX
#followfriday#marketing#podcast#blog
"So I just went everywhere. Anybody who would let me open up, I'd go and open up."
Learn more about how Kishi Bashi went from playing backing for others to national independent tours on Episode 14 of REACH.
https://t.co/k53SsoGQjW
#marketing#podcast#thursdaythoughts
"Messing up is totally part of being a human being. And I think people like to see people who try. That's the movie that people wanna see."
Kishi Bashi shares the secret to live performance in the latest episode of REACH: https://t.co/rr2mnVlerv
#mondaymotivation#podcast
#SundayReads recommendation
A playbook for growing your business no matter the circumstances, examining the successful strategies that ordinary weeds use to spread, and prosper in almost any situation.
https://t.co/4GTRjABdsA
#weedstrategy#marketing
Kishi Bashi is a singer, multi-instrumentalist, songwriter, and this month's guest on REACH. Give him a follow, enjoy his sincere style and marvelous music!
Twitter: https://t.co/0nclm2mdvH
Spotify: https://t.co/Yn7bMr2IFk
YouTube: https://t.co/r1svLUcVT8
#followfriday
"Your art, your statement, if you write a novel, if you make an album, a painting, it's just a snapshot on your creative moment in time."
Kishi Bashi shares the philosophy of his debut album, 151A, as he celebrates its 10th anniversary.
https://t.co/DZisQ0FGq3
#kishibashi
In this episode, we join Kishi Bashi as he takes a leap of faith to discover his own voice in an industry known for some of the loudest voices on Earth.
How do musical artists reach their audiences and what role does empathy play?
https://t.co/3zHfOSVlx8
#tuesdaytips#podcast