B2B doesn’t have to mean bland to boring
Experiential marketing—think immersive events, AR/VR experiences, or interactive demos—brings an emotional connection to the business world.
Have you tried this in B2B?
#ExperientialMarketing#B2BTrends#InnovativeMarketing
Digital fatigue is driving more marketers to increase spending on direct mail. Feel free to ask me more about how this can impact your marketing strategies. #directmail#b2b#abm
Did you know?
The term social proof was coined by prominent psychologist Robert Cialdini. He described it as a psychological and social phenomenon that leads people (read: customers) to mimic the actions of others in a given situation because of an inherent need to conform.
Communication is a part of the change that technology is driving. The next phase of that change integrating experiences such as #VR or #360video and physical experiences in the home, at a hotel or buying a car.
My #marketing tips in @BulldogReporter https://t.co/9nKI9M6VCC
Here’s my four tips for using #mixedreality in your PR and marketing programs:
1. Set clear goals for mixed reality
2. Create a content strategy
3. Think beyond the headset.
4. Optimize for new types of search.
Read my full tips in @BulldogReporter
https://t.co/9nKI9M6VCC