VV

[𝙁𝙀𝙇𝙄𝙓 𝙑𝙄𝙍𝘼𝙇 𝘼𝙍𝘾𝙃𝙄𝙑𝙀 @BbokRisma]

What happened to FELIX during the first two days of the comeback should not be dismissed as harmless behavior. He was repeatedly subjected to disrespectful conduct at official events and the fact that it happened openly while staff were present is deeply concerning

#ProtectFelix

[Felix 필릭스 Central @FLXCentral]

Today is Day 2 of the comeback, and for both days, FELIX has been subjected to rude and disrespectful behavior from fans during official events. These incidents happened publicly, in front of FELIX, other fans, and staff, yet no proper intervention was made.

FELIX works incredibly hard to promote this comeback and gives his time and energy to connect with fans. What he should receive in return is respect and proper protection, not disrespect while staff stand by and allow it to happen.

We urge JYPE & DIV1 to take these incidents seriously and implement stronger measures to protect him, including immediate staff intervention, identifying and blacklisting fans who cross boundaries, reviewing event-entry policies, and restricting access to future official events for those who engage in disrespectful behavior.

FELIX deserves to feel safe, respected, and comfortable at these official events. Please do not wait for this behavior to escalate before taking action

ONE LABEL PROTECT FELIX
#ProtectFelix
@Stray_Kids @stay_support @jypnation

[Clara 🦋 @kittydrigo]

Such a SOLD OUT king. His impact is insane and unmatched. That’s why brands are always fighting to work with him, and that’s why his antis are constantly making up things up to fit their own narratives. Meanwhile, his impact continues to speak for itself 🔥

[Stray Kids @Stray_Kids]

Stray Kids(스트레이 키즈) "THIS & THAT"
TEASER IMAGES☕

#필릭스 #Felix

2026.08.07 FRI 1PM (KST) | 0AM (ET)

🚚PRE-SAVE & PRE-ORDER "THIS & THAT" NOW!
https://t.co/B7GNfo6PGY

#StrayKids #스트레이키즈
#THIS_AND_THAT
#StrayKidsComeback
#YouMakeStrayKidsStay

[BBQ 비비큐 @BBQ_KOREA]

그래서 BBQ 신메뉴 무슨 맛이냐고요?

23가지 풍미 가득 감칠맛이 느껴지는 소스
황금빛의 바삭한 플레이크
후라이드와 양념을 하나로

⭒˗ˏˋ BBQ 필크런치ˎˊ˗⭒

후라이드와 양념의 융복합 치킨 탄생
지금 바로 주문해보세요!

Best of the Best Quality, BBQ

[BBQ 비비큐 @BBQ_KOREA]

치킨의 근본 후라이드에
스윗-한 간장소스, 바삭한 플레이크까지!

세상에 없던 단짠.바삭!
필크런치

Best of the Best Quality, BBQ

[Stray Kids @Stray_Kids]

[투표안내]
2026 올해의 브랜드 대상 투표 안내

🕛 - 2026.07.12 23:59 (KST)
👉 인물/문화 부문 → 2026 올해의 남자아이돌 부문 "Stray Kids" / 2026 올해의 광고모델(남) 부문 "필릭스" → 투표 종료 → 메일 인증

🔗 https://t.co/gi3ZtmrtJH

#StrayKids #스트레이키즈
#2026올해의브랜드대상
#YouMakeStrayKidsStay

[Felix 필릭스 Central @FLXCentral]

[📢] VOTING COLLABORATION

We're excited to announce a 2026 Brand of the Year Awards voting collaboration with @KIMJISOOVT ! ✨

Pixies and Stays vote for Jisoo in the "2026 Actress of the Year (OTT)" category
in return, Sooyas and Blinks will vote for Felix in the "2026 Advertising Model of the Year (Male)"

🎯Goal : 100 proofs in the replies
🔹 Voting Period: June 29, 2026 – July, 12 2026 11:59PM KST
Vote 🗳️ https://t.co/YT9ajjazpc

#JISOOxFELIX_BOTY2026

[Stray Kids @Stray_Kids]

Stray Kids(스트레이 키즈) 필릭스, 2026 한복 웨이브 모델 선정

https://t.co/mu7sJj6T7K

#StrayKids #스트레이키즈
#필릭스 #Felix
#2026한복웨이브
#YouMakeStrayKidsStay

[꿀호떡 @lfy0915]

마멜뽁이 길게길게~!~!~!

[La France en Corée @FranceenCoree]

청량한 여름을 앞두고, 프랑스-대한민국 수교 140주년 명예 앰배서더, 스트레이 키즈의 필릭스가 140주년 공식 기념 메달을 공개합니다. ✨
프랑스와 한국의 우정을 기념하는 올 한 해 동안,
명예 앰배서더들과 함께 더욱 영감을 주는 문화의 순간들을 계속해서 만나보세요 🇫🇷🇰🇷

[Felix #OOTD 🩵🪽 @FelixOOTD]

[Admin] ✍️

𝗜’𝗺 𝗴𝗼𝗶𝗻𝗴 𝘁𝗼 𝘀𝗮𝘆 𝘁𝗵𝗶𝘀 𝗼𝗻𝗲 𝗳𝗶𝗻𝗮𝗹 𝘁𝗶𝗺𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗼𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲 𝗮𝗻𝗱 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝘄𝗮𝘆 𝗽𝗼𝘀𝘀𝗶𝗯𝗹𝗲:
Any public figure navigating this level of visibility will inevitably face online narratives, particularly from anonymous spaces where opinions are often formed long before facts are considered. That comes with fame and unfortunately is not unique to this situation.

However, what people need to understand is that this industry operates as a BUSINESS.
Global ambassadorships, campaigns, and long-term partnerships are not secured simply through “friendships”, favouritism, or proximity to certain people. That is not how major brands, especially global luxury houses and multinational companies make decisions.

Brands assess a wide range of factors including:
✅️ cultural relevance
✅️ audience alignment
✅️ market reach
✅️ engagement
✅️ consumer influence
✅️ long-term brand positioning
✅️ and ultimately whether the talent can generate meaningful commercial and cultural ROI.

There is a reason Felix continues to secure opportunities across multiple industries and consumer markets. There is also a reason brands continue extending partnerships and investing in him long-term.

That level of sustained demand does not come from “connections”. It comes from proven impact.

And to be clear, I’m not suddenly fabricating these points for the sake of addressing the current situation. If you go through this account, I’ve been discussing these exact industry dynamics since the early OOTD days; from "ambassador" and “did you know” posts to countless essays about branding, positioning, and market impact.

#ProtectFelix #Felix

[LiSA @LiSA_OLiVE]

LiSA“ReawakeR (feat. Felix of Stray Kids)” has received multiple nominations at #MUSICAWARDSJAPAN.
Sending my biggest, heartfelt thanks to LiSAkko all around the world, and to the artist I deeply respect, Felix, as well as STAY everywhere!!!!♡

@LiSA_STAFF
【Announcement】
#LiSA ’s song has been nominated for “Best Global Hit from Japan” at MUSIC AWARDS JAPAN!🔥

＜Best Global Hit from Japan＞
ReawakeR (feat. Felix of Stray Kids)
https://t.co/rXH7K3dQH7

@spotifyjp @Stray_Kids
#LiSARR #Felix #StrayKids
#Sololeveling
#SpotifyxMAJ #MAJ2026 #LiSA_LACEUP

[Mercedes-AMG PETRONAS F1 Team @MercedesAMGF1]

Loving the look, Felix 🤩 Great to see the Stray Kids superstar in Shanghai

🤝 Y-3

[VV @VIVI94915]

FELIX ADIDAS GLOBAL ICON 🖤🖤
#FELIXxADIDAS

[Felix 필릭스 Central @FLXCentral]

#FELIX extends his record as the 4th-gen male idol with the most ambassadorships, now totaling 11 across 12 brands and organizations 🔥 🔥

✦ Louis Vuitton ( Global House Ambassador )
✦ UNICEF ( Korea Committee Goodwill Ambassador )
✦ Samsung ( Galaxy S25 Edge Ambassador )
✦ Gong Cha ( Global Brand Ambassador )
✦Gentle Monster ( Global Brand Ambassador )
✦ ATiiSSU ( Global Brand Ambassador )
✦ TAMBURINS ( Global Brand Ambassador )
✦ HERA( Global Brand Ambassador )
✦ Spotify x Naver ( Partnership Campaign Ambassador )
✦ Korea-France Diplomatic Relations ( Honorary Ambassador )
✦ Adidas ( Global Brand Ambassador )

FELIX ADIDAS GLOBAL ICON
#FELIXxADIDAS

[VV @VIVI94915]

FELIX ADIDAS GLOBAL ICON🖤
#FELIXxADIDAS

[Stray Kids @Stray_Kids]

스트레이 키즈 필릭스, 아디다스 앰버서더 발탁

🖤 https://t.co/ecXZBptUYi

#StrayKids #스트레이키즈
#필릭스 #Felix
#adidas #아디다스
#YouMakeStrayKidsStay

[Felix 필릭스 Central @FLXCentral]

#FELIX extends his record as the 4th-gen male idol with the most ambassadorships, now totaling 11 across 12 brands and organizations 🔥 🔥

✦ Louis Vuitton ( Global House Ambassador )
✦ UNICEF ( Korea Committee Goodwill Ambassador )
✦ Samsung ( Galaxy S25 Edge Ambassador )
✦ Gong Cha ( Global Brand Ambassador )
✦Gentle Monster ( Global Brand Ambassador )
✦ ATiiSSU ( Global Brand Ambassador )
✦ TAMBURINS ( Global Brand Ambassador )
✦ HERA( Global Brand Ambassador )
✦ Spotify x Naver ( Partnership Campaign Ambassador )
✦ Korea-France Diplomatic Relations ( Honorary Ambassador )
✦ Adidas ( Global Brand Ambassador )

FELIX ADIDAS GLOBAL ICON
#FELIXxADIDAS

[Stray Kids @Stray_Kids]

스트레이 키즈 필릭스, 아디다스 앰버서더 발탁

🖤 https://t.co/ecXZBptUYi

#StrayKids #스트레이키즈
#필릭스 #Felix
#adidas #아디다스
#YouMakeStrayKidsStay

[Louis Vuitton @LouisVuitton]

House Ambassadors and Friends of the House #Felix, #PhoebeDynevor, #AyamiNakajo, and #ZhouDongyu attended #NicolasGhesquiere’s #LVFW26 presentation unveiling in Paris. Watch the full show at https://t.co/pN4RKZBgWJ

#LouisVuitton

[VOGUE KOREA @VogueKorea]

필릭스가 <보그>의 12월을 찾았습니다.

“전 자신감이 타고난 사람은 아니에요. 자라면서 주변 사람들 덕분에 자신감을 얻고 동기부여도 받게 됐어요. 사람들에게 사랑을 많이 받으면서 여러 감정이 모여 지금의 제가 됐어요.”

🔗https://t.co/yOoc3vRe5T