Valpak Advertising

Valpak is a national leader in direct marketing. We provide advertising solutions to meet every business need and budget.

[Valpak Advertising @Valpak]

The average business answers 56% of its inbound calls.

Think about what that means for your marketing budget. The ad worked. The postcard worked. The phone rang. And nobody picked up. This guide shares 10 ways to fix that: https://t.co/S2t5QU9zWM

#CallTracking #DirectMail

[Valpak Advertising @Valpak]

One postcard. Thousands of versions. All from the same run.

That's real address-level personalization for PlusOne postcards, at a scale most printers can't touch: https://t.co/MTV7f2PPcl

[Valpak Advertising @Valpak]

Halloween isn't just for haunted houses.

The best seasonal ads don't need to be about the season. They just borrow its energy for a few weeks. Take a look at some of our favorites from mailboxes across the country: https://t.co/JXJBiUGCyk
#SeasonalMarketing #Halloween

[Valpak Advertising @Valpak]

The households that open Valpak are some of the most financially established in the country. Give them a reason to pick you over the place they already go: https://t.co/xWOMg6MP76

#DirectMail #LocalMarketing #AudienceInsights

[Valpak Advertising @Valpak]

30,000 homes. 40,000 coupons back.

That's how Tom Peterson, owner of Original House of Donuts, remembers his first Valpak mailing in 2014. His words: "Don't tell me how that happens, but it's been incredible."

Watch video: https://t.co/at1oN9v47w

[Valpak Advertising @Valpak]

Direct mail is the unsung hero of local marketing. A postcard sparks interest, but the sale often gets credited to digital. Add a promo code, QR code, or tracked phone number to finally measure mail’s true impact. More: https://t.co/bRrsG5aTIG
#DirectMail

[Valpak Advertising @Valpak]

Most marketing gets eaten alive out here. 🐊 Clint Bridges of Everglades Holiday Park knows what works—and Valpak delivers the ROI he needs. Some partnerships are built to survive the swamp. Watch his story: https://t.co/tlwzt9VJgZ #DirectMail #ClientTestimonial

[Valpak Advertising @Valpak]

Missed last week’s webinar? Watch it on demand here: https://t.co/lfZsxm7oLa
#Webinar #MarketingStrategy #AIinMarketing #ConsumerBehavior

[Valpak Advertising @Valpak]

The places that keep tails wagging rely on neighbors who know where to find them. Valpak puts their offers right in the mailbox, where pet parents (and the occasional curious nose) can’t miss them: https://t.co/r4FEyZLMnP

#PetCare #PetBusiness

[Valpak Advertising @Valpak]

78% of U.S. adults say they pay close attention to their mail because they’re watching for packages.

5 ways to put curiosity to work in your next mail campaign: https://t.co/tNxTLXHlPE

#DirectMail #MarketingPsychology

[Valpak Advertising @Valpak]

We pulled together a flipbook of holiday ads covering it all, from holiday events to housekeeping. Flip through for ideas you can use for your own business this season. 🎄
https://t.co/W5PGWPcYzn

#HolidayMarketing

[Valpak Advertising @Valpak]

If you can't make it live, register anyway so you're on the list for what comes next.
https://t.co/dz8iNHyy0q

#Webinar #MarketingStrategy #DirectMail

[Valpak Advertising @Valpak]

36.6% of owners with mail experience plan to spend more on mail in 2027. Not because it got cheaper. Because it works for them. These aren't occasional mailers. 27.4% mail weekly or more, and another 43.3% mail monthly or quarterly.

Full results: https://t.co/96RRhXHfZu

[Valpak Advertising @Valpak]

We’re giving away a car! It our biggest sweepstakes to date and you can enter every day at https://t.co/X1TMe9hARz

No purchase necessary. Open to U.S. residents 18+. Official rules at the link.

#Sweepstakes

[Valpak Advertising @Valpak]

Ask shoppers where they want local holiday offers and the answer isn't a store at the mall:
Grocery stores: 51%
Restaurants and catering: 43%
Bakeries: 32%

Full results: https://t.co/lbOkazw07z

#HolidayMarketing #RestaurantMarketing #GroceryMarketing

[Valpak Advertising @Valpak]

Our headquarters is a few miles from the Trop. We're proud to partner with our home team, and want everyone on I-275 to know it. Check out the banner on our manufacturing center, featuring All-Star Third Baseman Junio Caminero.

Let's go, Rays. ⚾💙

#RaysUp #StPete

[Valpak Advertising @Valpak]

A lawn care company already winning with the Valpak envelope added postcards to see what would happen. Postcards doubled the new customer rate. And homes that got both? Best results of the campaign: https://t.co/s2EqsFukfV #DirectMail #LawnCare #Postcards #CaseStudy

[Valpak Advertising @Valpak]

Cheers to International Coffee Day ☕

Here's a stat worth waking up for: Valpak households spend 12% more than avg on coffee.

Coffee shop owners, your next regulars are already out there. Let's point them your way: https://t.co/xWOMg6MP76 #InternationalCoffeeDay #PumpkinSpice

[Valpak Advertising @Valpak]

AI is changing how consumers find offers. Postal policy is changing what it costs to reach them. And online and offline channels are working together more than most attribution models give them credit for. On October 8, we're covering all of it: https://t.co/dz8iNHyy0q

[Valpak Advertising @Valpak]

35% of holiday shoppers plan to spend more than last year. That holds even though 80% are worried about rising prices. If your holiday campaign launches Thanksgiving week, a lot of your customers are already halfway through their lists. https://t.co/lbOkazw07z #HolidayMarketing