Varu

Growth and vibe marketer | Claude code for marketing | Building with AI

[Varu @Varuexperiments]

Wholesome 🫡

[Aviral Bhatnagar @aviralbhat]

https://t.co/lye1puttMm

[The Boring Marketer @boringmarketer]

new models are cool. but remember:

- building a company is still hard
- growing a company is even harder
- ai can create false productivity
- you still have to talk to customers
- you still have to have taste and think outside the box
- you still have to solve real problems for real people (not the ai bubble)
- you can hallucinate that you will be a billionaire in 6 months
- you still need to make $1 first with ai
- there are millions of people and businesses who hardly know how to use chatgpt
- we are so early
- you need to narrow your focus, then narrow further
- you should ship something before you start working on the next thing
- find a team who supports you
- touch grass
- have fun with fable 5!

[The Boring Marketer @boringmarketer]

marketing for 95% of ai startups is awful:

- make a slick launch video
- pay for tweets
- pray

marketing is more valuable than coding. and very few know how to close the gap.

[Varu @Varuexperiments]

I was about to hit my bed until I saw this and took an hour to finish reading this article and read it out to my husband too...

This is such a great read

[Dan Shipper 📧 @danshipper]

We’ve automated every single thing we can @every with AI agents.

And yet there’s way more human work to do than ever. We’ve gone from 4 -> 30 human employees since GPT-3.

I wrote a report on the structural reasons: how AI makes expert competence cheap, why that drives up demand for experts, and why the dynamic only intensifies as we approach AGI.

After Automation: https://t.co/Lb7SUCduAg

[Varu @Varuexperiments]

Just like language translator I am guessing we are going to see jobs opening up around translating the tech processes and functionalities to non-techies soon.

Or who knows someone can vibe code this as a product too :D

[The Boring Marketer @boringmarketer]

this is the playbook for how you build "lead magnets" and micro tools:

[Corey Ganim @coreyganim]

Hosting a free live workshop w/ @boringmarketer this Wednesday May 13 at 12PM EST.

Pulling back the curtain on my entire AI-powered X content and growth strategy.

Giving away tons of sauce + free resources to people who show up live.

RSVP here: https://t.co/3k6jBhhanX

[Varu @Varuexperiments]

First ever CM swearing in ceremony like this…

@netflix these 6 days of drama in TN deserves to be a documentary…

It’s pure case study for marketing, personality building and building a fandom…

It feels like 2 years, but the distribution across the globe has been built since 2010 with fans, Tamil people living across globe and of course social media played a very huge role.

Time to celebrate #CMJosephVijay

[Mr. Democratic @MrDemocratic_]

I, Sri Joseph Vijay 🔥

It's like a scene from a Movie. Listen to the noise, see Vijay's aura in this scene.

Tears in the parents' eyes, hands folded.

Vijay has memorized the oath 💀

#CMJosephVijay

[Varu @Varuexperiments]

https://t.co/RQmYEzyFCY

[Varu @Varuexperiments]

Okay, OpenAI and Anthropic are starting service companies…

And, mainly for more adoption.

This also means a lot of things

- they need more users and more DAUs and more adoption

- that means attracting bigger funding pools

- also means more data centres

- and means getting access to data, business processes and more

Just like how Microsoft office and Google suite became a huge part of adoption metrics across businesses.

[Varu @Varuexperiments]

The new CTO is not Chief Technology Officer

It's Chief Taste Officer...

[Varu @Varuexperiments]

How is Claude code scheduled tasks?

Anyone tried it yet?

[Varu @Varuexperiments]

@LayerYapper Me toooo. That’s the coolest part of skills 😬

[Varu @Varuexperiments]

Skill Engineering > Prompt Engineering

The future of AI is becoming agent-forward.

We are moving from asking models questions to building agents that execute work for us.

When that happens, the real leverage isn’t how well you prompt.

It’s what skills you give the agent.

Prompt engineering is about:

- What to say
- How to ask
- Structuring instructions

Skill engineering is about:

- Designing capabilities
- Engineering next steps
- Defining processes agents can execute

The moment you build a skill, an agent can:

- Reuse it
- Chain it with other skills
- Execute it repeatedly

And the most interesting part?

Skills are transferable.

A skill built for one workflow can easily be reused in another agent, another tool, or another system.

So marketers, operators and creators are slowly becoming process engineers.

Not because they are coding.

But because they understand:

- What steps a workflow needs
- What capabilities an agent must have
- How to design those capabilities as reusable skills

Prompt engineers helped us talk to AI.

Skill engineers will help AI actually do the work.

And I wouldn’t be surprised if “Skill Engineer” becomes a real role soon.

[Varu @Varuexperiments]

Saving up to buy subscriptions and plugins that will be helpful to test and learn 🙈

Two years ago, I would not have done this…

[Varu @Varuexperiments]

Weekend watch 😬🚀

[Nikhil Kamath @nikhilkamathcio]

Episode Out Now: https://t.co/DCHti26cBl

The man building what might be the most powerful technology in history says he's uncomfortable with how much power he has, that should tell you something, we talked about whether AI will make us dumber, why nobody believes tech founders who claim good intentions, what a 25 year old in India should actually do right now, and why the ability to think critically might be the only skill that appreciates from here.

[Varu @Varuexperiments]

Padithorai Pandi x OpenClaw 😂

[Sanjeev NC @yenceesanjeev]

Trying to use OpenClaw after token limit expired