Vicky L. Free

Chief Impact Officer, Tampa Bay Buccaneers | Brand Strategy Leader | Inclusion Advocate | Human-Centered Storyteller | People Leader

[Vicky L. Free @VickyLFree]

Our latest-barrier breaker comes in collaboration with the brilliant @soulcapofficial. Together, we’ve created a new swim cap, designed with extra space to keep hair of various textures, lengths, and volumes dry and healthy through every type of swim.

[Vicky L. Free @VickyLFree]

@LePapillonBlu2 💙💙💙

[Vicky L. Free @VickyLFree]

@Enezator 3 secs

[Vicky L. Free @VickyLFree]

@Matt_Pinner 12

[Vicky L. Free @VickyLFree]

@CalltoActivism 1

[Vicky L. Free @VickyLFree]

@Pac12Network She IS IN THE BUILDING! 👏🏾👏🏾👏🏾

[Vicky L. Free @VickyLFree]

@WalterLevitt Lol

[Vicky L. Free @VickyLFree]

I’m delighted to be a speaker at Social Media Week in London today, hosted by @Adweek. I’ll be part of a fireside chat to share my views on how @adidas is choosing story doing over storytelling - to create lasting impact.

#SMWEurope

[Vicky L. Free @VickyLFree]

So honored to be included, thank you @CampaignLiveUS. Thrilled to be featured and a MASSIVE thank you to the entire @adidas team - working together in a way that drives positive change for all.

[Campaign US @CampaignLiveUS]

Vicky L. Free of @adidas has earned a spot on this year’s Campaign US CMO 50 list. This is our second annual list to honor 50 trailblazing marketers. Congratulations! Read more about Vicky here: https://t.co/mR7PXL8U6L

Check out the other honorees: https://t.co/zGOwyhmI8f

[Vicky L. Free @VickyLFree]

Bravo team - inclusive innovation for the win!

#ImpossibleIsNothing

[Vicky L. Free @VickyLFree]

As many of us know, swimming can come with as many barriers as there are benefits.

At @adidas, we’ve been committed to removing these barriers for years. From full cover swimwear to collections available in more sizes – we aim to make swimming more inclusive for all...

[Vicky L. Free @VickyLFree]

Our latest-barrier breaker comes in collaboration with the brilliant @soulcapofficial. Together, we’ve created a new swim cap, designed with extra space to keep hair of various textures, lengths, and volumes dry and healthy through every type of swim.

[Vicky L. Free @VickyLFree]

adiClub members, we heard you!

Part of our commitment to our members is to ensure that they are heard, and one of the questions we get asked most across our channels is, “hey adidas, how do I get sponsored?”. Well, this Member’s Week, we’ve got the answer.

Get involved!

[adidas @adidas]

you: “SPONSOR ME”
me: 🫡

https://t.co/9ntXcy7DBw

[Vicky L. Free @VickyLFree]

Building a powerful brand requires bold, purposeful innovation built on deep consumer insights. At @adidas, we do this all day, every day!

We are proud to launch the first capsule collection for new and expecting mothers from adidas by @StellaMcCartney.

#ImpossibleIsNothing

[Vicky L. Free @VickyLFree]

Enjoy a month of football at its best, and keep an eye on @adidasFootball on Instagram for an exclusive series of films celebrating some of our amazing athletes.

#ImpossibleIsNothing

[Vicky L. Free @VickyLFree]

All you need is a goal ⚽.

With the record-shattering @WEURO2022 kicking off today, we’re honoring and celebrating some of the world’s leading players who have smashed through barriers and continue to follow their goals every single day.

[Vicky L. Free @VickyLFree]

To do this, we’ve partnered with local female street artists to paint murals across the UK, the host country of this year’s tournament.

[Vicky L. Free @VickyLFree]

@Adweek @AdweekPodcasts @adidas It was such a pleasure @Adweek, thank you for having me!

[Vicky L. Free @VickyLFree]

Loved meeting so many of you on the ground. The cherry on top was winning a Grand Prix for adidas' work on the first swimmable billboard in Dubai, and bronze for the adidas Neo Gymnastics x Just Dance activation in Shanghai.

Roll on 2023…

[Vicky L. Free @VickyLFree]

Wow, what a packed few days at @Cannes_Lions! It was a privilege to share the stage with so many talented marketers and have such thought-provoking conversations. Some key takeaways I took from the event...

[Vicky L. Free @VickyLFree]

There is the diversity you see, and the diversity you don’t. Truly successful output requires people from different backgrounds and points of view at every stage of the brand journey. Let people know you, your unique perspective and what you bring to the table.