Video Ad Tech

Tweets mostly about Video Ad Tech, programmatic or otherwise; sometimes about adjacent fields. Expect lots of TLAs here, like OTT VOD DAI is the next big thing.

[CFX @Cablefax]

TV ad consortium OpenAP is gearing up to introduce OpenID as a way to better match audience segments.

https://t.co/XXGqyLcAHF

[Video Ad Tech @VideoAdTech]

.@Vodafone_ES has enabled @TiVo’s Sponsored Discovery product across the Vodafone TV (VTV) platform in Spain. Sponsored Discovery is TiVo’s targeted advertising solution that dynamically places content promotions into key recommendation carousels https://t.co/sNKgR9k36H

[Video Ad Tech @VideoAdTech]

French service provider @BouyguesTelecom has struck an addressable advertising agreement with @NrjGlobal that gives NRJ’s channels access to Bouygues’ data and technical know-how to provide targeted advertising solutions for brands: https://t.co/ww3Fzx4RFe

[Video Ad Tech @VideoAdTech]

.@LTNGlobal claims first universal signalling solution for linear addressable ads: https://t.co/RCxdjqVMgi

[Video Ad Tech @VideoAdTech]

Video advertising platform @SpotX has continued its profitable growth track-record in 2020, ended the year with record revenues and now reaches 70 million connected TV (CTV) households in the US. https://t.co/dnsglDwQl5

[Video Ad Tech @VideoAdTech]

Video advertising software provider @FreeWheel has entered into partnerships with TV advertising platform @Adalyser, market research provider @Happydemics_ and cross-platform TV ad measurement specialist @TVSquared: https://t.co/EvsrLhhrBi

[Video Ad Tech @VideoAdTech]

Source: https://t.co/Xut3wa67gl

[Video Ad Tech @VideoAdTech]

Long predicted consolidation in AdTech sector continues apace. @LUMA_partners report 200% jump in M&A transaction volume in Q1 2021 versus (pre-COVID) Q1 2020. Deal size has risen dramatically with notable recent targets including @SpotX, Alphonso, & @TripleLiftHQ – @BenKeenMedia

[Rapid TV News @RapidTVNews]

Video advertising software provider @FreeWheel has entered into partnerships with TV advertising platform Adalyser, market research provider Happydemics, and cross-platform TV ad measurement specialist @tvsquared .

https://t.co/dr10nK5XOy

[Digiday @Digiday]

Connected TV faces its own identity crisis with the IP address's future in doubt https://t.co/2VmeisswX4

[Video Ad Tech @VideoAdTech]

Universal Electronics Inc #UEI partners with @Instreamatic for voice-enabled interactive ads: https://t.co/zHxwrdvZvW

[TVREV @TVREV]

It allows for better targeted addressable advertising, of the sort found on digital, that allows for better measurement and less wasteful ad spends. https://t.co/LaEzR2heQN #tvrev #streaming #TV #linear #television #ctv #ott

[Video Ad Tech @VideoAdTech]

How @CadentTV is approaching addressable advertising: https://t.co/qQYaqeNl49 (Video) by @MikeGasbara for @TVrev

[Video Ad Tech @VideoAdTech]

The quest for scale in addressable TV, with broadcaster deals the next big hurdle: https://t.co/VpuMOjHYEN via @VideonetNews

[John Moulding @JohnMouldingTV]

AVOD revenues already exceeded SVOD revenues in APAC and the USA in 2020. That is just one of the statistics Maria Rua Aguete at Omdia (the analyst/research firm) is sharing at Videoscape Europe tomorrow. https://t.co/dukSuwnvL1

[Video Ad Tech @VideoAdTech]

US programmatic CTV usage rising – @PixalateInc report: https://t.co/ZgUNmwGpMG

[Alan Wolk @awolk]

"Only of course, TV didn’t die. It didn’t even almost die. It just reinvented itself as streaming. All the same players are there. Yes, they’ve got some company, but old TV is still the major player in new TV."
https://t.co/FNICXI6QNo

[Video Ad Tech @VideoAdTech]

New $5 Million/month ad fraud scheme SneakyTerra hijacks real Connected TV device sessions, spoofs more than 2 million devices a day, @DoubleVerify reports: https://t.co/PkZAhlG582

[Broadband TV News @broadbandtvnews]

Webinar to discuss role of advertising in Cloud DVR https://t.co/xvkxsNCQbY

[Video Ad Tech @VideoAdTech]

.@Roku acquires Video Ad Tech from @Nielsen – and Nielsen gets insights on Roku users: https://t.co/CWKyyTGQtS via @adexchanger