VIDIRO

Content Driven #Advertising 4 #YouTube #Context #Video Level #Targeting #Digital #Audience #Ads #Adtech #BigData #BrandSafety

[VIDIRO @VidiroAnalytics]

#Google is the de facto measurement far beyond anything TV delivers. @BrandQuarterly https://t.co/KtCEYY0cRH @YTAdvertisers #digital #adtech

[VIDIRO @VidiroAnalytics]

https://t.co/aGQsVcMRgZ Come along to Video and TV's advertising global gathering. Use discount code VIDEO20 for 20% off on the ticket price #NVF18

[VIDIRO @VidiroAnalytics]

Diageo’s programmatic boss Gawain Owen departs after 6 months https://t.co/VAeRE7W9uT via @thedrum

[ACA @ACA_tweets]

7%-26% of inventory was blind or malformed - could have impact on #brandsafety, #optimizations says @andrewaltersohn #acaforum17

[SpotX (now part of Magnite) @SpotX]

'As video strategies become cross-platform, total audience measurement becomes pivotal but is a challenge,' adds @d_knapp #IHSTechLondon

[VIDIRO @VidiroAnalytics]

#Google is the de facto measurement far beyond what TV delivers. @BrandQuarterly https://t.co/KtCEYY0cRH #video #programmatic #brandsafety

[Laurence Winmill @laurencewinmill]

#Digital Isn���t TV So Why Are #Advertisers Addicted To TV #Measurement? by Ciara Henderson via @BrandQuarterly https://t.co/GLN2MXUyzV

[THE DVI GROUP @THEDVIGROUP]

75% of the world’s mobile data traffic will be #video by 2020. (Source: Cisco) https://t.co/Tqvz7ubYhU #videoadvertising #videomarketing

[VIDIRO @VidiroAnalytics]

@BrandQuarterly Our Pleasure @TheGlobalCMO Hope it gets marketers thinking differently - time to define metrics that are fit for purpose and platform! :-)

[VIDIRO @VidiroAnalytics]

Digital isn't TV so why are Advertisers addicted to TV Measurement? @BrandQuarterly https://t.co/jah6x5bhAy #digital @YTAdvertisers #Ads #TV

[VIDIRO @VidiroAnalytics]

Digital isn't TV so why are Advertisers addicted to TV Measurement? @BrandQuarterly https://t.co/jah6x5bhAy #digital #video #measurement #TV

[VIDIRO @VidiroAnalytics]

How the digital video ecosystem exists, operates, lives and thrives is profoundly different to TV https://t.co/ysHDlqtjFQ

[VIDIRO @VidiroAnalytics]

Next Generation AdTech from VIDIRO https://t.co/OXXRh4uI0C via @YouTube #digital #video #brandsafety #advertising #gdpr #audience #targeting

[dgrabert @dgrabert]

.@GroupMWorldwide's EVP #BrandSafety, @Taxidodger, talks to@Brandstoryboard https://t.co/XG2Dfmnpvp

[VIDIRO @VidiroAnalytics]

Trends come and go - solid basics never go out of style. "There is only marketing" - great read on getting rid of the 'noise' of #digital https://t.co/alz6zroCI5

[IAB @iab]

IAB & IAB Europe Support EU-U.S. Privacy Shield: Highlights transatlantic data transfers to digital ad supply chain https://t.co/8aNp6pK1BG

[VIDIRO @VidiroAnalytics]

@BrandQuarterly Our Pleasure @TheGlobalCMO Hope it gets marketers thinking differently - time to define metrics that are fit for purpose and platform! :-)

[VIDIRO @VidiroAnalytics]

@ufomedia would love to debate it but 140 char not good for it! :-) thanks 4 sharing

[VIDIRO @VidiroAnalytics]

@ufomedia @ufomedia the point is not that TV is better/worse it's different. What if you got better ROI on smaller digital audiences but it cost more?

[VIDIRO @VidiroAnalytics]

#Adtech needs 2 figure out its own #measurement systems Read on to understand why #brandsafety #advertising #digitalmarketers @YTAdvertisers https://t.co/lc8VDF91mu