Viral Concept

The #1 Tool to find short form content ideas.

[Viral Concept @ViralConceptcom]

It’s interesting to see a lot of platforms pushing long-form videos, and many big creators are adapting to it.

TikTok is giving certain creators the ability to post 30-minute+ horizontal videos, with plans for 1-hour+ content.

Facebook is following suit, though Instagram is not as of yet.

X is paying creators for long-form videos.

It will be an interesting few months, especially with MrBeast bringing out a long-form Amazon series. Could he be training his audience for it?

Even with this said, a shift is happening in front of our eyes.

[Muaaz @mws]

WTF YOUTUBE WILL USE AI TO SCAN YOUR LONGER VIDEOS

AND IT’LL TELL YOU THE BEST MOMENTS TO MAKE INTO SHORTS, TIKTOKS, REELS, ETC.

It’s called Suggested Clips.

Bro it even MAKES the Shorts for you

imo just take the suggested moment it gives u and edit it urself but so sick

[Viral Concept @ViralConceptcom]

@apollonator3000 Wasn’t at your level but I always think the same haha

[Viral Concept @ViralConceptcom]

@ReesDZN You really can haha

[Viral Concept @ViralConceptcom]

Tier-list videos never left. It is still one of the best-performing formats across social media.

Why? Tier lists are a proven viral vector. They spark debate and fit almost any topic.

If there's anything you're passionate about, the chances are, there's a banger post waiting for you :)

Examples:
Fitness → rank exercises
Real estate → rank areas
Finance → rank credit cards

[Muaaz @mws]

Introducing YouTube Hype:

Viewers can ‘Hype’ up to 3 videos per week for YouTubers with less than 500K Subs

The goal of Hype is to give Small Creators a bigger boost

For the first 7 days after you upload a video, viewers will see the option to Hype it

When a video is Hyped, it gets points, and can end up on a new ranked leaderboard on YouTube

The less the subs u have, the bigger the bonus, so the better opportunity for your content to get noticed

This rolls out in multiple countries today

[ksi @KSI]

Inevitable. Glad you enjoyed 🙌🏿. Marlon and Lacy were fantastic

[Viral Concept @ViralConceptcom]

@JDstrategy Really good breakdown👏

[Muaaz @mws]

Okay so new YouTube update (worth reading)

[Like and Share this]

YouTube will soon use AI to calculate a viewer's age

It will ignore the birthdate users put when making their account

And instead estimate their age based on user activity (videos they watch, etc.)

If viewers are younger than 18, YouTube will disable personalized ads and restrict video recommendations

Which essentially means you’ll make less money if you have an audience primarily younger than 18

Most Gaming Creators have a teen audience, so I imagine they’ll see lower revenue going forward

Whether it’s CoD, ROBLOX, Minecraft, etc.

Starting August 13, 2025

Not sure how I feel about this rn ngl

But yeah, share w Gaming creators you know

[MagnatesMedia @MagnatesMedia]

Interesting new YT feature coming soon:

Group videos into "Shows".

Makes it easier for people to watch episodes back-to-back in a specific order, like a tv show.

Or split your videos into different seasons.

YT is already #1 in streaming on TVs, but this will take it further.

[Paddy Galloway @PaddyG96]

Look at this new graph.

YouTube is eating the competition and replacing traditional media.

This is the industry to be in.

[Dexerto @Dexerto]

YouTube is testing AI-powered search results and an AI assistant to explain the plot of videos before you watch them

It's currently available only for select YouTube Premium users

[Viral Concept @ViralConceptcom]

Looking to hire a video editor for my channel with 1M+ subs 💻

Must have experience with animation!

Share portfolio in the comments 🙌

[Viral Concept @ViralConceptcom]

The only thing that matters:

- Your ability to create
- Your ability to distribute

The more you create, the more you'll learn.
The more you distribute, the more you'll grow.

[Viral Concept @ViralConceptcom]

The key to virality is simple.

Create content so good that people can't help but share it.

Easier said than done, but it's the only way.

[Viral Concept @ViralConceptcom]

YouTube Ideation cheat sheet 👇

• A new idea is a mix of old ideas, but not all mixes work.
• If you can’t explain it in fewer than 10 words, it’s too complicated.
• Focus on intrigue, not just algorithms.
• Don’t just copy what worked, figure out why it did.
• Find patterns in viral content.
• Research is king. Creativity is queen.
•Your first idea isn’t for the audience - your 100th is.

Be unique - there’s only one you.

[Viral Concept @ViralConceptcom]

@crypticmoney_ Haha that’s sick 💪🏽

[Viral Concept @ViralConceptcom]

Not a bad last 60 days...

Consistency is the Key 📈

[Viral Concept @ViralConceptcom]

200K hit 🥳📈

[Viral Concept @ViralConceptcom]

Busy start to the year at @AuVodka 🏆

I've been grateful to work on some of the biggest campaigns already this year!

Here's what we've achieved so far:

• Creating a pub called The Gym - garnered over 50 million impressions across socials 🤯

• @hazardeden10 reunion - gained over 75 million impressions and still counting! 📈

Can't wait to get involved in even more outrageous campaigns planned for this year 👀