Voya

Business English Trainer and Writer • Helping life coaches, therapists and nutritionists land 3 - 5 clients and generate 5 - 10 leads with email copy

[Voya @VoyaWrites]

Struggling to write better email copy?

The following 12 tips will help you level up (bookmark):

1. Create a captivating subject line

The email subject line is crucial.

If it’s not relevant or interesting and doesn’t inspire the reader to take action, they won’t open it.

It’s proven that short subject lines have the best open rates.

Get used to using action verbs in your subject line.

This will help subscribers understand what you want them to do before they even open the email.

Use phrases like “act now,” “you deserve this,” or “don’t miss out” to create a sense of urgency.

So, how can you write a good subject line that will force the subscriber to take action?

Here are some of the techniques to follow to make your life easier:

Offer value: Time is a valuable asset and no one is going to spend their time on unworthy things.

Make sure you are writing a subject line that tells your reader what value they’ll receive from reading it. This will encourage them to take action.

Ask them a question: If you ask a question in your subject line, there are higher chances of getting clicks.

Make your question interesting and relevant but don’t use clickbait since it might trigger your readers and you might lose their trust.

Engage with them personally: When an email is coming from a real person rather than a robot or a company the reader will feel interested in it.

So, make sure that you are reaching your audience organically.
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2. Use email preview text

You’re working with a lot of constraints for email copywriting—subject lines can’t get too long, the body of the email should be short.

That’s why it’s so important to use all of the space available to you, including the email preview text.

One of the best ways to take full advantage of the extra space is to treat it as an extension of your subject line that gets more explicit about the body of the email, answers a question in your subject line, or simply follows up on a thought.

The email text preview line finishes the thought expressed in the subject line and connects it even more explicitly to the offer in the email.
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3. Write a personalized copy

Email copywriting needs to be personal if you want it to convert.

That’s the bottom line.

So, how can you put this into action?

It might feel strange at first but instead of writing for hundreds, thousands, or millions of people, pretend you’re writing the email for one person.

Pretend you’re talking directly to one friend or one customer.

Let them know about the exciting stuff you want to tell them and explain what you want them to do.

Keep it conversational.

Only then will you be able to connect with the recipients properly.
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4. Avoid industry jargon

You’re not writing to show subscribers how much you know about your industry. Skip the industry jargon and use terms that real people can understand.

Instead, focus on pain points. How can your brand or your products help customers overcome an obstacle or save money and time?

There is no need to use technical words that the average prospect can’t understand.

If the email copy is loaded with jargon and is difficult to understand, they’ll ignore you and move ahead.
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5. Choose your words carefully

Keeping in line with the conversational tone, use the words “you” and “your” quite a bit as you go about your email copywriting.

This will let your readers know that the email is about them and not you.

You’ll also want to focus on the benefits of what you’re offering rather than the features.

When you talk about features, the focus is on you, your brand, and your product.

When you talk about benefits, the focus is on how your product or service can enrich the lives of your subscribers.

Welcome emails are an excellent opportunity to start things on the right foot.

Using the right words can significantly impact the recipient’s mind.

Use words that convey what you want to say most effectively.

Spend time choosing the correct words for your email copy if you are trying to get straight into the reader's mind.
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6. Keep things short and concise

If you’re writing several hundred words of copy in your emails, you’re doing it wrong.

Although people spend a lot of time scrolling through their inboxes while they complete other tasks, they only skim individual emails.

Get right to the point.

Let people know what’s up, how you’re ready to help, and what you want them to do.

Break up your copy with lots of white space.

Huge blocks of text will send readers running for the back button.

Use bulleted lists, short sentences, and questions as needed to get your point across.
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7. Make sure your content is relevant

Spend time getting to know your audience and email copywriting will get a lot easier because you’ll already know their needs.

Avoid sending the same email to all subscribers in your mailing list.

Not everyone on your list will find every email you send relevant to them.

If that continues to happen repeatedly, the unsubscriber rate will increase, and you’ll lose your prospects.

To address this issue, you have to segment your mailing list based on different criteria.

It can be age group, the buying habits of prospects, how long they have been on your mailing list, and several other factors that suit your industry.

If you are sending the same email to every subscriber then you are doing it the wrong way.

Everyone's different and as a result, people’s interests and preferences vary.

Sending a generalized email won’t change the mind of the reader or inspire them to convert.

Rather you should focus on individual preferences.

In this case, segmentation helps.

After identifying who to target and how to target, the next goal is to send them personalized emails emphasizing their needs.
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8. Include a single and simple call-to-action

If you give your subscribers too many links and buttons to click, they probably won’t click any of them.

Your copy should be simple and you should include a single CTA that clearly states what you want your subscribers to do.

Don’t beat around the bush. Your readers don’t have time for that.

Email copywriting is incomplete without a relevant CTA.

Every email should have a CTA at the end of it.

Your email copy should encourage the reader to take action mentioned in the CTA.
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9. Emphasize benefits, not features

If you keep talking about your product’s features, your email copy will lose its spark.

That is something that most people do in emails, so how do you outshine them?

The answer to that is by focusing on the benefits of purchasing your product or service.

It will give recipients a reason to buy your product.

People most often don’t care about what the product features are.

They’re only interested in knowing what it can do for them.

That is what you have to tell them in your email copy.

It can be anything from helping users carry out their tasks easily to saving their time.

However, it is not that you shouldn’t reveal product features at all.

Just remember that when doing so, you should lay more emphasis on how the product will make the prospect’s life easier.

While features describe your attribute set, benefits describe what value your product or service is generating to them.

Well-described benefits will impel your reader to take action.

So, instead of selling yourself, you should focus on your readers’ benefits.

Emphasizing features will only prove that you are only considering your interest rather than your customer.

Before investigating your feature, your reader wants to know how they can be benefitted from you.
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10. Use psychological tricks (FOMO, social proof, power words)

Effective use of psychological tricks can be a great way to drive your reader into conversion.

It may seem derogatory but this terminology can give you the upper hand.

Since human beings get triggered by emotional words to some extent, introducing psychology in your email will lead them to take action.

A.) Apply FOMO

It’s a technique used to affect the buying decision of a customer with an urge to jump over a product.

This way you're manipulating the feelings of your customers in an honest way.

It helps to leverage the feeling of the targeted customer to take action before the deadline.

How can you apply it?

Add a countdown timer to encourage the reader to take action in situations like new product launches to get a pre-booking.

Introduce artificial scarcity of supply to create urgency in the mind of your customer, telling them you have limited stock on hand.

Sending a Last Chance Email can be another effective way to pressure your customer into making a decision.

It can be integrated with flash sales or countdown timer techniques to set a reminder saying 24 hours left, 10 pieces left, expires tomorrow morning, etc.

Add FOMO in your subject line on exclusive situations such as product discounts, and ‘last chance’ sales.

Apply a surprise touch in your email to create a sense of imagination in your readers minds.

B.) Show social proof

Social proof is a psychological and social phenomenon wherein people copy the actions of others in choosing how to behave in a given situation.

When you want to drive your reader into making purchasing decisions, you should display them social proof like customer testimonials, an exhibition of fruitful product uses, case studies, etc.

Because human psychology tells us that people tend to look for evidence from others before trusting a claim.

Social proof can be of particular types such as:

- Social reviews
- Influencer opinions
- Awards, certification etc.

C.) Charge it with power words

Power words can work as another psychological trigger to incite your reader to take prompt action.

You can use power words in your subject line to receive the first impression from your reader or even inside your email body.

Power words can turn your repulsive subject line into a powerful magnet.

Power words can be categorized into the following groups:

Trust and comfort power words - certified, proven, money-back, etc.
Greed power words - exclusive, limited, massive, etc.
Curiosity power words - astonishing, invitation-only, etc.
Vanity power words - amazing, gorgeous, remarkable, etc.
Angry power words - brutal, corrupt, crooked, etc.
Avarice power words - breathtaking, mouth-watering, thrilling, etc.
Fear power words - horrific, gullible, beware, etc.
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11. Rely on A/B testing

Email copywriting has a scientific angle as well.

Split-testing them is a great way to ensure that your email campaign is a success.

Split-testing or A/B testing involves sending two versions of an email with a certain amount of variation.

You have to track the performance of both and reject the one that is performing below the set benchmark.

You have to repeat this process to ensure that your emails keep improving.

A/B testing is a method of comparing the two different versions of an email to identify which one is working better if small changes are made.

It is a convenient way to find out which subject line, preview text, mail body, and images are performing better.

To track the performance of each homogeneous mail, send both variants of your email-one to each half of your targeted subscribers.

After receiving the report, compare it with an established benchmark to investigate which one is receiving more clicks, and a higher open rate.

This result can be used to improve your existing email campaign and marketing strategy.
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12. Edit all email copy

You know that content editing is important.

Your emails should be written clearly without stray punctuation, grammatical errors, or stilted sentences.
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That’s a wrap.

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Your headline should be concise, clear, and captivating.

Use powerful words and phrases.

Create curiosity or offer a solution to the reader’s problem.

A strong headline will entice the reader to delve deeper into your content.

[Voya @VoyaWrites]

@audrlo Client

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@harryswalesbiz guide

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@Nickkonsta AI

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@thesohom1 That's about it, Sohom.

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Focus on clarity and simplicity in your copy.

Break down complex concepts into easily understandable terms and phrases.

Use straightforward language to convey your message effectively.

Ensure your audience can grasp the information without difficulty.

[Voya @VoyaWrites]

@ForgeTheFuture Give it a try 😉

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@itstyleryeo That's the point.

[Voya @VoyaWrites]

Use persuasive language and storytelling techniques.

Convey how your service has addressed objections from others in the past.

Paint a vivid picture of the positive outcomes and benefits your offer provides.

Showcas its value.

Address potential objections in the process.

[Voya @VoyaWrites]

@ItsAngelDj You said it, brother.