WFA

The only global network for senior marketers.

#BetterMarketing

[The Drum @TheDrum]

Who should be WFA Global Marketer of the Year 2024? The search is on https://t.co/0a0hjkztZv #Marketing #Advertising

[WFA @wfamarketers]

"#CMOs are uniquely placed to pre-empt and embrace the opportunities of the climate transition with product innovations and new business models." Read this interesting interview in @CampaignAsia with @Stephan_Lo about growth and sustainability 👇

[Campaign Asia @CampaignAsia]

Many CMOs are stuck in the paradigm of growth at all costs. But the concepts of 'green growth' and 'degrowth' to counter traditional profit-making structures are slowly making waves in an attempt to mould climate-responsible corporations.

https://t.co/YSlnGIeMLd

[WFA @wfamarketers]

WFA, ISBA & ANA have collaborated on the development of an innovative and privacy preserving new approach to cross-media measurement: the #Halo Framework. In this session, a panel will review progress being made to turn the framework into a commercial solution.

[WFA @wfamarketers]

🦁 At noon today, find us at the @RTL_AdAlliance Beach to discuss the future of #CrossMediaMeasurement and how you, as an #advertiser, are in the driver’s seat.

@Cannes_Lions #CannesLions2024

[WFA @wfamarketers]

🦁Find us later today at:
🌴The @brandtechgroup Beach Hut to discuss #AgencyModels, #Remuneration & #Talent
🌴The @Microsoft Beach house for a panel about #Inclusive & #Sustainable Business Impact; and
🌴The Happy Hour for a cocktail of networking with some rosés 😎
@Cannes_Lions

[RTL AdAlliance @RTL_AdAlliance]

And what a crowd! Such great insights to such an important topic @wfamarketers

[RTL AdAlliance @RTL_AdAlliance]

#RTLBeach is the place to be!!!

[WFA @wfamarketers]

🦁At @Cannes_Lions? Don’t miss us today at @RTL_AdAlliance Beach, where we'll discuss the newly released framework.

[WFA @wfamarketers]

🔴 🟢 We’re proud to present the Global Media Sustainability Framework, a cross-industry collaboration between #GARM and #AdNetZero that allows #advertisers, #mediaowners & #agencies to measure #carbonemissions across digital, television, print, audio, outdoor & cinema channels.

[WFA @wfamarketers]

💯 The goal of this framework is to help every advertiser and their partners understand and take positive action to reduce the carbon impact of their media plans. Download the framework here: https://t.co/uojJlYDlUc.

[WFA @wfamarketers]

🔴 “@Cannes_Lions is there to celebrate iconic #marketing work that grows brands and moves the world.” – Do you agree?

Listen to Stephan Pretorius (@WPP ) and other global marketing leaders on what they want to see this year at #CannesLions: https://t.co/MUK4NJ3pDD.

[WFA @wfamarketers]

🔴🟢 “Delivering on #DEI & #sustainability is an integral part of the growth agenda, not a distraction from it.” Ahead of @Cannes_Lions , WFA CEO @Stephan_Lo appeals to our industry, because something is happening that is deeply worrying: https://t.co/raDa0ThbsZ. #BetterMarketing

[WFA @wfamarketers]

🦁 @Cannes_Lions kicks off tomorrow! Find us tomorrow afternoon at the @Kantar appartment for a session on #sustainability storytelling and join us afterwards at the @Google Beach for cocktails and networking. As a WFA member, reach out to [email protected] for more info.

[Jerry Daykin @jdaykin]

Thrilled that today we’re launching the next deep dive in our @WFAMarketers series on embedding inclusion right across the creative process - this time a deep dive into Production itself. Kudos to Efrain & the whole team! #RepresentationMatters https://t.co/UzmcB52zXG

[WFA @wfamarketers]

❗Measurement, targets & diverse suppliers are *key* to implementing #DEI in content production, finds new WFA research. Download our playbook that offers you best practices & global brand examples - a must read for every marketer looking to take action: https://t.co/7sz6gtY8jO.

[WFA @wfamarketers]

And while you’re at it, do stay for the Happy Hour 😎

👉 RSVP here: https://t.co/KuuvlmnMht.

[WFA @wfamarketers]

🦁 Going to #Cannes next week? Join us Tuesday for a session on #inclusive and #sustainable business impact together with marketing leaders from @AsahiUKLtd, @LOrealParisUK, @Microsoft , @PepsiCo and @ThisIsReckitt.

[WFA @wfamarketers]

Watch more global marketing leaders share their view: https://t.co/16PnUG3F2O.

#GlobalMarketing #BetterMarketing #GMW24

[WFA @wfamarketers]

🔴 “Today a #marketer needs to understand #finance, because marketing currently has the lowest level of credibility in the eyes of many CEOs. And CMO roles are being eliminated.”

Do you agree that the role of the 21st Century CMO has become Impossible? https://t.co/LPH1pcZrDF

[WFA @wfamarketers]

🤩 Looking back to WFA Global Marketer Week 2024 with only smiles on our faces. Can you spot yourself in the #GMW24 pics?

📸 See all Toronto photos here: https://t.co/EC1PloBvSs.

#GMW24