The Brandtech Group

Building brands better, faster and cheaper, using technology.
(Formerly known as You & Mr Jones.)

[The Brandtech Group @brandtechgroup]

Got amazing Gen AI skills?
Join our innovative team, working with the best Gen AI tech on real work for global clients.
We know a resume or CV will not reflect your ability to prompt & generate so instead, we'd love you to show us what you’ve got by offering a challenge! 🧵1/8

[Marty Swant @martyswant]

@ChatGPTapp @perplexity_ai I've written about aspects of this increasingly important topic before, but today's @Digiday tag-team with @sammbradley looks at how companies like Profound, @brandtechgroup and others are tackling the new metrics like chat volume and "share of model." https://t.co/R2KIawLkfa

[The Brandtech Group @brandtechgroup]

Concur 100% - that is why we set out in 2015 to build a group that does marketing better, faster and cheaper using technology.
Good to see everyone catching up haha

[Patrick Collison @patrickc]

Increasingly believe that the "good, cheap, fast—choose two" maxim is devious misinformation spread by the slow.

In my experience, "slow" and "expensive" usually go together. I was in a meeting yesterday where lopping a year off a project schedule also ended up reducing the cost substantially. Fundamentally, it takes time to spend, and adding the temporal constraint tends to make things simpler and more efficient.

[Marketing Comm News @marcommnews]

Jellyfish Launches Share of Model™ Platform, First-to-Market Solution to Track How LLMs Perceive Brands, Products & Services https://t.co/VfqB0lbks5 @jellyfishglobal @brandtechgroup #MarCommNews

[Marketing Comm News @marcommnews]

Morin Oluwole Joins Board of @brandtechgroup ' @MobkoiOfficial as Advisor to Drive Global Expansion & Innovation https://t.co/inwUgu7Ehb #AdTech #Mobile #MarCommNews

[Rory Flynn @Ror_Fly]

Runway ACT-1 → Finance Bro Babies.

This tool is ridiculous 🤣

Tried recreating the old e-trade commercials.

MIDJOURNEY PROMPT:
photo of a baby sitting in walker, fuzzy hair, chubby cheeks, wearing a horizontally striped onesie, looking directly at the camera, in a typical suburban household, shot on iPhone 13 --ar 5:3 --p --stylize 200 --v 6.1

GPT script + recording + Act 1 < 10 mins

#runwayml #runwaygen3 #midjourney

[Min Choi @minchoi]

Runway just opened access to Act One for all.

Now with AI, anyone can take a real actor's performance to animate any characters.

10 wild examples:

[The Brandtech Group @brandtechgroup]

“Some of the most influential members of your target audience may be large language models” - Jack Smyth from our Group company @jellyfishglobal, speaking at @dmexco.

“That's a really cool brief: how do you shift perception of a non-human entity?” #ShareofModel #GenAI

[The Brandtech Group @brandtechgroup]

@michaelmiraflor @tomroach @trypencil Hi Michael. Yes we have packages for SMB’s &amp; single users - we also offer grants through our Group company @MOFILM for students &amp; independent creatives. Pencil Pro is for enterprises, Pencil is aimed at SMB/single users with pricing &amp; support to match &gt; https://t.co/b5m6wvs1zp

[The Brandtech Group @brandtechgroup]

@tomroach @michaelmiraflor @trypencil Hi. If we may jump in here - we post regularly about our Gen AI platform Pencil on LinkedIn. Less frequently on X these days.

[Mediashotz @mediashotz]

Leading the path to breaking #bias in the search bar online...
@brandtechgroup launches incredible #ethical #GenAI #BiasBreaker tool to promote and set boundaries in online world...
#technology #diversityandinclusion https://t.co/Gyez6uKpQ9

[The Brandtech Group @brandtechgroup]

@BitValentine @mediashotz Hi there. It introduces a degree of probability, so it doesn't replace all the generated content. It can be set up to suit campaign objectives, or wider diverse characteristics. This is just phase one for Bias Breaker - much more to come.

[TalkMarTech @talk_martech]

@brandtechgroup Unveils Ethical AI Initiatives: Focusing on the responsible use of generative AI, they aim to lead innovation while maintaining trust and transparency. A step forward in ethical tech! #MarTech #GenerativeAI #TechEthics #Innovation #AI https://t.co/1QIXIT1dqY

[The Brandtech Group @brandtechgroup]

@gosavvyy Hi - yes, these opportunities are still open. Please follow the thread for details of how to apply!

[The Brandtech Group @brandtechgroup]

Got amazing Gen AI skills?
Join our innovative team, working with the best Gen AI tech on real work for global clients.
We know a resume or CV will not reflect your ability to prompt &amp; generate so instead, we'd love you to show us what you’ve got by offering a challenge! 🧵1/8

[The Brandtech Group @brandtechgroup]

@Nirvs__ Hi - yes these two opportunities are still open! Follow the info in the thread for how to apply.

[The Brandtech Group @brandtechgroup]

@Salmaaboukarr Thank you for being part of our Residency @Salmaaboukarr - and for being such an inspiration in how you openly share your processes 💛

[The Brandtech Group @brandtechgroup]

@Salmaaboukarr so good, thank you Salma 🤩

[Salma @Salmaaboukarr]

I created this brand from scratch with AI as part of @brandtechgroup 's Gen AI Creator Residency program, focused on how to generate production-ready marketing assets for cosmetic brands

See workflow 👇

[One Young World @OneYoungWorld]

How is Artificial Intelligence revolutionising industries like engineering? 👀

"Experimenting with the digital twin, we learn much faster, not two times faster, not ten times faster, hundreds of times faster. Because we immediately know what works and what does not work.”

We hear from @ faisal_a_kazi, President and CEO of @SiemensCanada.

#OYW24

[One Young World @OneYoungWorld]

“It’s important to question who benefits and who is being negatively disproportionately impacted.

We need evaluations, we need rigorous standards and methods to ensure that these systems we are releasing into the world actually do what they are expected to do.”

Dr Abeba Birhane, @Abebab #OYW24

[One Young World @OneYoungWorld]

Too often we hear stories in which Artificial Intelligence is cast as a threat. We are told that AI is a threat to jobs. A threat to our information systems. A threat to truth. I am here to tell you that this technology, AI, is literally a lifesaver."

🇨🇴 Jose Zea, CEO and Co-Founder of @ArkAngelAi Jose founded @ArkangelAi, a software that allows healthcare institutions to transform their own medical data into AI algorithms, without the need for them to write a single line of code.