Pencil

Marketing's AI Operating System ✏️
Trusted by Diageo, Unilever, L'Oréal & more.
Gartner Cool Vendor 2025.

[Pencil @trypencil]

Tomorrow in the Community - Pencil in Practice

Google’s Nanobanana 2 is changing what’s possible with text-to-image workflows.

Join Tim Bowers as he explores higher-fidelity generation and multi-image composition.

Tomorrow at 14:00 GMT, join here:
https://t.co/Jk1lGsxXBX

[Pencil @trypencil]

🧠 Agent of the Month

Enhancing images sounds simple.
Doing it without changing what matters is harder.

Lee Blaise Malone explores the Image Enhance Agent and how it improves quality while preserving the original scene.

[Pencil @trypencil]

🟦 Live Demo | Agent Builder
Back for a deeper dive.

Now that Agent Builder is live, see what building one actually looks like in practice.

Less prompting tricks.
More controlled systems.

Watch it here. ✨
https://t.co/ytCMvNxI2K

[Pencil @trypencil]

🍌 Nano Banana 2 is now LIVE in Pencil.

Pro level image generation at Flash speeds.

Sharper detail. Better text rendering. Real world knowledge built in.

Enable it in AI governance and start testing today ✨

[Pencil @trypencil]

From The Pencil Perspective | Ep 6
“We have failed to imagine a positive future and create one.”

Same tech. Different business models.

🚗 Concentrated value
👤 Shared value
🔄 It’s not the AI. It’s the operating model.

The future is a choice.

[Pencil @trypencil]

AI: Most Searched
Why does AI love an em dash so much?

If you’ve spotted those long dashes everywhere, you’re not alone.

Lee breaks down why it happens and how to avoid it.

Small detail. Big difference. ✨

[Pencil @trypencil]

From The Pencil Perspective | Ep 5
“AI success starts with operating model.”

The best gen AI teams align around a clear North Star and shared structure.

🔭 Defined goal
🧩 Builders + users
🔄 Shared learning

AI stops being a pilot and becomes how you work.

[Pencil @trypencil]

🎙 Pencil in Practice: Audio

What happens when audio becomes part of your creative system?

Join Tim for a live, hands-on session exploring Audio inside Pencil.

Less talking about it.
More building with it.

Register to see it in action 👀
https://t.co/E5rDbtPwr3

[Pencil @trypencil]

🌍 AI Around the Web

The creative bar just moved again.

This week, Lee Blaise Malone breaks down how AI is moving from support act to creative force.

From cinematic compositing to character consistency, the craft is evolving fast.

[Pencil @trypencil]

“Creative teams won’t look the same in the future.”

Instead of production-line structures, we’re moving toward specialised, integrated teams.

🎬 Motion from the start
✍️ Copy shaping narrative early
🎥 Film closer to strategy

Not shrinking, but specialising.

[Pencil @trypencil]

“Quality in, quality out.”

From our conversation with Douglas, this stood out.

Weak outputs usually start with weak inputs.

Conversation Starters will provide:
🧠 Clearer intent
✍️ Better prompts
⚡ Stronger results

Start better. Build better.

[Pencil @trypencil]

Have you tested Agent Builder yet?

It’s fully live and lets you design structured, multi-step AI processes in one repeatable flow.

One system. Less friction.

Watch the in depth walkthrough here 👀
https://t.co/gmStAeJxAX

[Pencil @trypencil]

Conversation Starters will be coming to Pencil.

The gap isn’t execution.
It’s direction.

Turning briefs into structured next steps.
Clarifying intent before anything is built.

Less ambiguity. More momentum.

Read more about it here: https://t.co/PTXtCd0R8F

[Pencil @trypencil]

Conversation Starters

Big brief. Big client.
Everyone nodding like they get it.

But sometimes the hardest part, is knowing where to start.

Conversation Starters turn briefs into next steps.

Less guesswork.
More forward motion.✨

[Pencil @trypencil]

🌍 AI Around the Globe

The biggest ads of the year dropped last week,
And AI is no longer just playing a supporting role.

Listen in as we unpack what’s shifting, what’s impressive, and what it signals for creative production in 2026.

There’s a lot to take in.

[Pencil @trypencil]

“This isn’t about better AI tools. It’s about rebuilding organisations.”

AI-native companies won’t just upgrade tech.

👥 Teams must reskill
🧭 Roles must evolve
🧠 Humans must guide the system

The real shift is organisational.

[Pencil @trypencil]

“Three reasons to be excited about Mini Forms.”

Configured correctly, they give you:
📌 Consistent outputs
⚡ Better quality with less back and forth
⏱️ Time saved on corrections

Less tweaking. More doing.

[Pencil @trypencil]

🚀 Mini Forms are coming to Pencil

Marketing work often starts scattered.

Mini Forms bring structure to the starting point, so agents and teams move with clarity, not confusion. 📝

More alignment.
Better inputs.
Stronger outputs.

Read more here: https://t.co/u9XMjxQY06

[Pencil @trypencil]

Agent Builder is now officially live ✨

What we tested and refined with early users is now fully live, unlocking a more powerful way to build agents that reflect real workflows.

If you’ve been waiting, now’s the moment 👀

[Pencil @trypencil]

Avoidance feels safer than clarity.
Until clarity gives you confidence ✨

A fictional brand. A very real creative process.

Curious how it was made?
Read the full article here👀
https://t.co/9rfSe5Ka2f