William Hurrell

Business journalist turned PR and content marketing consultant

[ADWEEK @Adweek]

As it turns out, serving digital ads to real human eyeballs is good not just for advertisers but also the planet. https://t.co/JmZm7OCAZa

[Creative Boom @creativeboom]

Taboo smashing Preparation H rebrand finds the funny side of haemorrhoids https://t.co/1gjP4KZDKN

[It's Nice That @itsnicethat]

If you look at one haemorrhoid cream brand extension today, make it this one > https://t.co/1d1aenT0V5

[William Hurrell @WHurrellPR]

Companies worried about protecting the image of their brands online are needlessly turning down opportunities to advertise alongside content about climate change https://t.co/tchI1V9E0C via @business

[ADWEEK @Adweek]

Whatever the U.K. government has planned for the new legislation, there are some fundamentals that must not be ignored: https://t.co/OI3fIqynuP

[William Hurrell @WHurrellPR]

Beyond Pride: The fight against tech’s brogrammer culture https://t.co/OS3ayj8eGN via @techcrunch

[William Hurrell @WHurrellPR]

Why it’s time to end the toxic culture of ‘fake it till you make it’ https://t.co/YmWPeeBeBq

[William Hurrell @WHurrellPR]

How Brands Can Pivot In A World Beyond Lockdowns https://t.co/HCxB6obX60 via @fuel_themes

[NewDigitalAge @NewDigitalAge1]

The contextual hype cycle: sorting the pioneers from the pretenders

"This is a technology that has been shown to be more effective than behavioural targeting."

By @GumGum EMEA MD Peter Wallace.

https://t.co/FBD37HiWLj

[The Drum @TheDrum]

GumGum blasts contextual ad copycats after its $75m fundraiser https://t.co/fMNPb3wdXa

[Computing.co.uk @Computing_News]

All the feels: why B2B needs emotional nuance for next-level automation

https://t.co/ZTxT5kKX93

[The HR Gazette @TheHRGazette]

Prove Your Company Principles to Attract the Best Young Talent https://t.co/OFoKgtkcSw

[ERE.net @ERE_net]

Is Accentism the Last Taboo in Recruiting?: In a 2014 study from the University of Manchester, language professor Dr. Alex Baratta described accentism as “the last taboo” of modern society. Discrimination on the basis of… https://t.co/Go1AA3DptY #Discrimination #Diversity

[GumGum @GumGum]

Viva Las Verity! @GumGum’s new contextual intelligence superstar, Verity, has won Best Technology Innovation at the LVDMA Awards in Las Vegas. Massive thanks to everyone @LVIMA

[IAB UK @IABUK]

When it comes to ad targeting, contextual intelligence is changing the game writes @GumGum's @PeterWallace101: https://t.co/0LESERsQTW

#context #digital #advertising #cookies

[European Pharmaceutical Review @PharmaReview]

Andrew Dunbar outlines five digital technologies that can help #pharma function to the best of its abilities over the course of the #COVID19 pandemic.
#coronavirus #cv19
Read here: https://t.co/mCxxLUCFgR

[Peter Wallace @PeterWallace101]

We're finally at a point where the surge in contextual can also be applied to video in a robust fashion. Have a read!

[William Hurrell @WHurrellPR]

Keeping brands safe online doesn't have to mean a media lockdown https://t.co/FEhCNrafwY @GumGum @IABUK

[The Drum @TheDrum]

Why Covid-19 is transforming the way we build brands https://t.co/V1pVDcNgVn

[William Hurrell @WHurrellPR]

4 Digital Transformation Lessons that Banks Need to Learn from Covid-19 https://t.co/2ORqZ19AsA via @Finextra