Stephen Waddington

Professional advisor to agencies and comms teams @Wadds Inc. Founder @socially_mobile. Management PhD student @LeedsBizSchool. CIPR Past President

[Stephen Waddington @wadds]

@JoachimSchulz Brilliant 🤩

[Stephen Waddington @wadds]

A European study of public relations practitioners suggests AI cultural issues override technology issues. The themes are consistent with the issues that I'm finding in practice. https://t.co/E1H6D9v9o2

[Stephen Waddington @wadds]

Claire Munro's latest book review for my blog is 'Accessible Communication: Create Impact, Avoid Missteps and Build Trust' (Kogan Page, 2025).

If you’ve ever thought, “accessibility is important, but where do I start?” - this is your guidebook.

https://t.co/UqWQBfF9hh

[Stephen Waddington @wadds]

@AcademyAnn Gorgeous shot

[Stephen Waddington @wadds]

Thank you 🙏

[Stephen Waddington @wadds]

This is the final call if you work in corporate communications or PR in-house in the UK to contribute to my PhD research. I’m building the largest contemporary dataset to describe roles, contributions to planning and decision-making, and value https://t.co/TdcJO2Zps8

[Dr Zubir Ahmed MP @zubirahmed]

For the avoidance of any doubt, Paracetamol remains the safest painkiller to take during pregnancy.

Yours sincerely,
The @DHSCgovuk Minister for Patient Safety

[Stephen Waddington @wadds]

AI has turned learning into fast food: quick, cheap and empty. If you want hot takes by all means use AI summaries. But if you want to create knowledge you’ll have to do the hard work for yourself. https://t.co/VDyKlyQsYE

[AmecOrg @AmecOrg]

📚🌍 𝗙𝗿𝗼𝗺 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗲 𝘁𝗼 𝗧𝗵𝗲𝗼𝗿𝘆: 𝗦𝘁𝗲𝗽𝗵𝗲𝗻 𝗪𝗮𝗱𝗱𝗶𝗻𝗴𝘁𝗼𝗻 @wadds 𝗦𝗵𝗮𝗽𝗲𝘀 𝘁𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗣𝘂𝗯𝗹𝗶𝗰 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝘁 𝘁𝗵𝗲 #AMECAwards

[Stephen Waddington @wadds]

Trust is measured, tracked, endlessly debated and yet often misunderstood. It should be the foundation of everything that we do. https://t.co/xkfPNrDD0M

[Stephen Waddington @wadds]

♥️ London

[Stephen Waddington @wadds]

I’ve been studying the role of corporate communications and public relations in management for five years. Now I need your help. https://t.co/ua8nQ0r9hK

[Stephen Waddington @wadds]

@markstephenson2 @LNER Not my experience. Trying again this evening. Apps show trains running. KX staff and info systems on station have v limited info.

[Stephen Waddington @wadds]

London Kings Cross closed due to over running engineering works between London and Stevenage - no trains running north on @LNER #LNERUpdate

[Stephen Waddington @wadds]

@p_cheal *Waves*. Are we returning to X? I miss it so much

[Stephen Waddington @wadds]

More broken promises on Hillsborough.

[ITV Granada Reports @GranadaReports]

Delays to Hillsborough Law ‘extraordinary’, Liverpool writer Jimmy McGovern says

https://t.co/zYZij8Vh0v

[Stephen Waddington @wadds]

@prweekuknews 👏👏👏

[PRWeek UK @prweekuknews]

‘We’re sitting on a goldmine’ – how can PR influence AI search results? #pr #comms https://t.co/1zDlTx99eX

[Stephen Waddington @wadds]

@pvt_ak Have you made yourself a polytunnel sliding door? That's class

[Stephen Waddington @wadds]

Public relations operates along an ethical spectrum from serving as the eyes, ears and conscience of an organisation, to acting as a mouthpiece that wilfully manipulates public perception. The Post Office operated at the far end of that continuum.

https://t.co/tL8q3ERh8N