"Fu*k Indian Army, Maa ki C*ut Tumhari"
These are supposed to be "students"
After abusing Hindus, Premanand Maharaj and PM Modi, they are now abusing Indian Army..
Just one question, why?
The CJP protest was illegal, held without permission and under active Sec 163, BNSS. Even so, the state might have overlooked the defiance had it stopped there.
But then came the violence, arson, and assaults on security personnel. It will be a shame if the state fails to hunt down every last rioter, punish them decisively, and publicize it for all to see.
You have to draw the line somewhere and assert the rule of law. Anarchy tolerated is anarchy empowered.
भीषण गर्मी के कारण आम जनता, किसान, छात्र, छोटे व्यापारी तथा दैनिक कार्य करने वाले लोगों को भारी परेशानी का सामना करना पड़ रहा हैकृपया इस गंभीर समस्या का तत्काल संज्ञान लेकर बिन्नई फीडर की बिजली आपूर्ति नियमित कराई जाए तथा संबंधित अधिकारियों को आवश्यक निर्देश दिए जाएँ।
Never launch 12 ads with 1 creative style.
Launch 12 ads across 5 content formats.
Each ad =
→ 1 raw UGC testimonial angle
→ 1 polished brand story narrative
→ 1 documentary-style problem solve
→ 1 animated explainer perspective
Let Meta find what storytelling works.
Once it picks a winner → make 12 more in that format.
This pixar-style animated Lymphoria liver ad has been printing for 58 days as the #1 top-performing ad at scale because it took an invisible internal problem and turned it into a detestable cartoon villain you actively want to defeat.
Plus the fact that it's still scaling in the supplement space (which is the most ruthless, fatigue-prone vertical there is) tells me the underlying psychology is so dialed in that the algorithm just keeps feeding it new audiences without burning out.
Let me break this down piece by piece so you understand what's actually happening here.
(If you’re interested in making pixar-style animated ads like this, DM me ‘PIXAR’)
Initially, the hook makes the invisible enemy visible.
"Liver Congestion" personified as a yellow, lumpy little villain saying "nothing flows, nothing heals."
This isn't generic "support your liver health" bullshit.
This is the entire problem most supplement brands struggle with, solved in 3 seconds.
And the people who see this hook are:
⦁ Already worried about their organ health
⦁ Already frustrated by supplements that don't work
⦁ Already aware something is off but can't see it
If you've ever felt that dull ache under your ribs and didn't know what it was, you're stopping your scroll right here.
This is textbook problem-aware messaging for an INVISIBLE problem, which is the hardest thing to pull off in supplements.
Most brands try to show a doctor in a white coat and lose. These guys gave the disease a face and made you hate it.
Then, they do something most brands are too scared to try.
They take down the competitors by name.
⦁ Milk Thistle (can't help when drainage is blocked)
⦁ Detox Tea (just makes you run to the bathroom)
⦁ NAC (boosts glutathione but misses drainage)
Why does this work so well?
Because it's:
⦁ Specific (real products people have already tried)
⦁ Empathetic (you weren't stupid, the products were incomplete)
⦁ Educational (here's the biological reason why they failed)
Where most brands say "we're better than the rest" and nobody believes them,
These guys are saying "here's exactly why what you tried before couldn't work" and that's a completely different conversation.
This is the "throw rocks at their enemies" framework executed at the highest level.
And that builds insane trust before you've even pitched your product.
It also introduces a brand new mechanism.
Drainage.
This is the epiphany bridge.
You're shifting the entire conversation from "protect your liver" to "drain your liver" and now they're the only ones selling that solution.
That's how you escape the supplement commodity trap.
Another thing is the ingredients are personified as ACTIONS, not features.
⦁ Red Clover physically pushes through blocks
⦁ Stillingia drains lymphatic buildup with long roots
⦁ Cleavers vacuums smaller congestion pieces
⦁ Prickly Ash clears remaining blockages
Instead of just listing ingredients and percentages like every other supplement brand, these guys are SHOWING the ingredients doing the work.
Because when you watch Red Clover physically shove a yellow congestion blob out of the way, your brain stops asking "does this work?" and starts asking "where do I buy this?"
This is also why the retention rates on this video are crushing.
Every 2-3 seconds there's a new character, a new action, a new visual.
Your dopamine doesn't have time to drop.
You can't scroll because you want to see what happens next.
Then they drop a sniper-level pain callout.
"Aching liver enzymes under their ribs."
That's not a generic "feel better" claim. That's a hyper-specific physical sensation that people with actual liver issues experience.
This is dog-whistle copy.
When you describe someone's exact physical pain better than they can describe it themselves, their brain automatically assumes you have the solution.
Most brands write copy that could apply to anyone. This line could only apply to someone who actually has the problem.
Another upside is, the back-end conversion mechanics are airtight.
⦁ 60-day guarantee (removes the "another failed supplement" objection)
⦁ 43,000 people (turns it from gamble to mainstream)
⦁ 40% off (urgency to click now, not later)
By the time you hit the landing page, every objection has been pre-handled inside the creative itself.
That's why the conversion rate stays high.
It's built for cold traffic too.
This ad works on people who've never heard of Lymphoria because:
⦁ Visualizes a problem they couldn't see before
⦁ Validates every failed thing they've tried
⦁ Introduces a completely new mechanism (drainage)
That's why it scales without burning out.
It's not dependent on brand recognition as the creative does all the heavy lifting.
So what should you steal from this?
If you're selling supplements or any internal health product:
1. Personify the problem (give the disease a face)
2. Take down competitors by name (with biological reasoning, not just bashing)
3. Introduce a new mechanism the category isn't using yet
4. Show ingredients as ACTIONS, not features
5. Use hyper-specific physical pain callouts
6. Stack risk reversal + social proof + urgency on the back end
7. Build retention with a new character every 2-3 seconds
8. Stop running boring "doctor in a white coat" creative
If your supplement ads are still listing ingredients with bullet points and showing stock footage of healthy people jogging, you're getting destroyed by ads like this that turn the problem into a movie villain and your product into the hero that defeats it.
This ad works because it doesn't sell a supplement.
It sells a story where the buyer is the protagonist who finally figures out why nothing else worked.
Most ads try to convince.
This one just tells a story so good that the buyer convinces themselves.
That's why it's been running for 58 days as their top converting ad at scale.