A thread on Burkina Faso's 🇧🇫 President Ibrahim Traore, 37, and his leadership after two years since the coup🧵
1. In 2024, President Traoré launched the Postal Bank of Burkina Faso with a capital of approximately $25 million & the Treasury Deposit Bank.
Ghanaian media no dey see this milestone …. moily doing great things but dem still dey fight about whether Stonebwoy actually killed it in the UK .. SMH Ghana
@RayAnkrah2 Honestly their beef is one of the best things for the industry in my opinion.
But let’s call wins as wins … not label wins and hardwork as failures and things
Paris Fashion Week Nigerian Media Supporting Stonebwoy Than Ghanaian Media We Can Do Better Linking Up With Victony, & Shallipopi , CKay, Franglish, NLE Choppa
Full video; https://t.co/QmkvILM8AC
Bawunia Akufo-Addo Kendrick Lamar Serwaa Broni YAA Jackson Herh Annie 2face 2baba
A&Rs, talent managers, and other professionals working with artists who have a lot of money to spend are experiencing the music business in a very different way.
Their KPI is usually simple: make the artist feel like a celebrity.
Of course, money talks, so instead of formulating and implementing strategic, innovative, and results-oriented ideas around artist development, market research, community/fanbase growth, strategic collaborations, market differentiation, and branding—which would lead to sustained career success and market dominance—
their go-to template is to throw money at the following:
1. Hire an expensive producer.
2. Get the song on multiple playlists (whether it reaches the right audience or not).
3. Shoot a music video that has nothing to do with the song’s message but features naked women and spraying cash around.
4. Ensure the song gets few days of airtime on popular radio and TV.
5. Spend money on influencers, OAPs
6. Hire a stylist to dress the artist in expensive clothes and call it “branding.”
End.
At the end of the day, as long as they can use money to skip over the fundamental processes and engage in activities that make the artist feel like a star, the job is considered done.
It’s so fun and easy.
This is what these A&Rs and talent managers refer to as "show workings."
They haven’t blown any artist, just like those who work with artists without funding haven’t blown any either, but because they’ve used money to create some effects, they brag and list it in their CV as results or achievements.
And when you, as a talent manager or A&R, get interviewed by some labels, they expect you to have the same show of workings, as those who worked with artists that had plenty of money to spend.
Based on the questions they ask, some of these labels seem more interested in the flashy results money can buy, than the actual effort it takes to groom an artist without funding.
Don’t be intimidated by the show of workings from those working with artists who have e rough funding, especially if your artist doesn’t have that luxury.
And if you’re lucky enough to work with an artist who has money, make sure you do more to achieve real results.
Because it’s senseless that those without money can’t blow their artists, and those with money still don’t know how to blow an artist.