Way To Win

Way to Win is a national strategy tank and donor collaborative building a multiracial coalition that can both win elections and govern boldly.

[Way To Win @WayToWinAF]

The politics we have as Americans ultimately is up to us. We can choose for our democracy to be a dreary march to the drab center or running over groups of people with a metaphorical bus. Or we can choose an imagination battle that realigns the center ...

[Way To Win @WayToWinAF]

@patrickgaspard Appreciate you. We're trying to keep it constructive if not quite positive and totally agree, this is not the fault of one person.

https://t.co/DShBpwgc61

[Way To Win @WayToWinAF]

If you'd like to read a post-2024 (inc. 2025) autopsy-like report that was thoroughly edited, built on strong research, focused on voters, and did meet all stakeholders' (stringent) standards, please read ours. These were the conclusions, which we absolutely still stand by.

[Way To Win @WayToWinAF]

@Annie_Wu_22 @ThirdWayTweet ❤️😂😘

[Way To Win @WayToWinAF]

@ThirdWayTweet You guys are such dorks.

https://t.co/DShBpwgc61

[Way To Win @WayToWinAF]

If you'd like to read a post-2024 (inc. 2025) autopsy-like report that was thoroughly edited, built on strong research, focused on voters, and did meet all stakeholders' (stringent) standards, please read ours. These were the conclusions, which we absolutely still stand by.

[Way To Win @WayToWinAF]

If you'd like to read a post-2024 (inc. 2025) autopsy-like report that was thoroughly edited, built on strong research, focused on voters, and did meet all stakeholders' (stringent) standards, please read ours. These were the conclusions, which we absolutely still stand by.

[Way To Win @WayToWinAF]

Voters in 2024 had both chronic and acute frustration about the economy. They wanted change and were skeptical of Dems’ capacity to deliver it. Right wing and corporate media effects are not insurmountable. But a lack of movement alignment makes this challenge more difficult.

[Way To Win @WayToWinAF]

This is terrible advice. We wrote a substantive response to it on the other major text based social media platform. We hope you will check it out there, and also please stop using this site.

[Matt Huber @Matthuber78]

Hello, it’s me in @nytopinion. The Democratic Party is historically unpopular & hemorrhaging working class voters. Focusing on the issue of climate change —an issue mainly impt to their educated/affluent base—is not a way to reverse this. This marks the end of an era. 👇

[Way To Win @WayToWinAF]

Reminder, we did a very good postmortem. It was based on a TON of data and studies, and focused on what voters actually thought more than intra-party drama. (sorry/not sorry) It was very difficult to write and if you're wanting a post-mortem, give up on the DNC's and read ours!

[Way To Win @WayToWinAF]

The politics we have as Americans ultimately is up to us. We can choose for our democracy to be a dreary march to the drab center or running over groups of people with a metaphorical bus. Or we can choose an imagination battle that realigns the center ...

[Luke Martin @Luke_W_Martin]

Had a blast on @WayToWinAF’s Charting the Way Forward podcast talking about our latest round of research. Give it a listen!

https://t.co/PLBwp3u5pQ

[Way To Win @WayToWinAF]

@treeaston Thank you! We've been arguing pretty vocally, but maybe not clearly enough, that ideology is super limited as both a heuristic for understanding voters and as an organizing principle for quite a while. Appendix II in that research summary gets at it.

[Luke Martin @Luke_W_Martin]

This is some of the most interesting research I’ve done this cycle because it puts messages head to head. The outcome makes two things super clear for Democrats:
1. Connect with people on a personal level on the economy
2. Give them compelling villains (i.e. big corporations)

[Jess Montejano @JessMontejano]

New battleground poll just dropped from @waytowinaf
w/ key insights on how to message, inspire, + win back the most persuadable voters we need to win!!

[Way To Win @WayToWinAF]

“This is about driving up the margins in tough districts, and pinpointing which Democratic messages actually connect, motivate and persuade the softest parts of our coalition, such as less motivated Dems & voters who don’t like either party." –@jenancona
https://t.co/NFpr2eO7b3

[Salon @Salon]

Across the Sun Belt, an economic populist message is outpolling conventional centrism https://t.co/aGev1x24sB

[Way To Win @WayToWinAF]

🧵BAM! We dropped a new Southern Battleground poll showing that across the Sunbelt, an economic populist message outperforms conventional Dem messaging—esp with voters Dems most need to persuade (i.e. less motivated Dems/double haters). W/ @Luke_W_Martin & @celindalake

[Way To Win @WayToWinAF]

“The populist framing outperforms, because it’s giving people a clear reason. It’s giving them a clear villain," said @jenancona, a co-founder and vice president of Way to Win. https://t.co/3hAsqOHaHr

[The New Republic @newrepublic]

“The populist framing outperforms, because it’s giving people a clear reason. It’s giving them a clear villain.” https://t.co/LGs3usDd6Y

[Way To Win @WayToWinAF]

For further thoughts on this and to hear focus group sound from under 35 battleground voters, please see our post on the other major microblogging platform.

[Way To Win @WayToWinAF]

In our research last year we tried very hard to not flatten Dem voters' views about Gaza. While certainly for some it was as simple as Harris/Biden = pro-genocide, for many more it was another example of how ...

[Alex Thompson @AlexThomp]

.@hollyotterbein scoops:
Top Dem officials who worked on the party's still-secret autopsy of the 2024 election concluded that Kamala Harris lost significant support because of the Biden administration's approach to the war in Gaza.

https://t.co/h3lccFAdjT

[Way To Win @WayToWinAF]

off kilter Democratic priorities were. For these voters Gaza was part of an anti-Dem narrative more than an individually decisive issue. This was how we framed the net effect in our research summary, linked here -

https://t.co/6vAPay3m87

[Way To Win @WayToWinAF]

@amandalitman Thanks so much Amanda!! Charting the Way Forward is also available wherever finer podcasts are downloaded, here's the link to Apple. Yay!

https://t.co/k6LHOstSSy

[Way To Win @WayToWinAF]

We loved having you on!! Really hope a lot of people listen to this one -

[Amanda Litman @amandalitman]

I got really fired up in this convo with the @WayToWinAF team about what might be possible during this leadership vacuum on the left -- and why it's both very scary & very freeing. https://t.co/HI22TMcynN

[Riff City Strategies @riffcitystrat]

Democrats are launching a new plan to reengage skippers–voters who stayed home in 2024. @WayToWinAF’s Jenifer Fernandez Ancona said, these voters “weren’t uninformed…They just didn’t like what they heard” and are now “burned and cynical.”

More @Politico: https://t.co/qIJpRcmuSY