@elonmusk - we couldn't agree more. This is why Contextual advertising is the right way to advertise by ensuring relevant ads are seen within the right context and content. It's paving way for a privacy-first future, protecting consumers whilst delivering a true value exchange❤️
Video advertising has been, and continues to be, the cool kid. But, the question is, do brands really know where they are delivering ads on YouTube? 🤔
Read the full article NOW! 👉 https://t.co/hx57rH2ohf
#advertising#video#youtube#adtech#contextualadvertising
Super Bowl Sunday is HERE! 🏈
Did you know, 1.42 billion chicken wings are consumed during the day itself?! To put that into perspective, that is enough chicken wings to circle the circumference of the Earth 3 times 😱
#superbowl#superbowl2023#football
In a world full of innovative formats and incredible creatives, does a simple ‘click’ really tell us what we want to know? Our very own Billy Port shares his view with our friends at IAB UK
https://t.co/AwHx8W6MWI
#contextual#contextualadvertising#performancemarketing
We joined forces with @iris_tv & @Digiday to create our "Marketer's Guide to Contextual Video."
This guide provides insight into the contextual-targeting opportunity that video presents😎
Check it out here: https://t.co/ttWzS6nxK5
#video#contextualadvertising#contextual
From the Amazon Walk-outs and Google's layoffs, to Twitter being sued over antisemitic posts left online, the Tech Giants are under immense scrutiny. What predictions do you agree with most out of the below 👇 #amazon#amazonwalkout#google#googlelayoff#twitter#elonmusk
Consumers are becoming ever-more passionate about brands with ethics. Combined with a cost-of-living crisis, it's fair to say consumer habits have changed both on-and-offline. How have your own habits changed? #costoflivingcrisis#consumerhabits#consumertrends
From the Rugby Six Nations to the Super Bowl - it's all about to kick off this February! 🏐 ❄️
Explore how 4D's advanced contextual targeting and insights platform can help you reach sporting fanatics this winter.
https://t.co/DbvHTwd2IO
#contextualadvertising#wintersports
It's Thursday, so that means it's time for #throwbackthursday! Today, we look back at the wise words from our dynamic duo Lucas Vicary and Andrew Sims who explore the power of 'topics'.
Read the full article NOW! 👉 https://t.co/4WgXe0TspO
#contextualadvertising
Contextual advertising has hit many headlines at the start of 2023, and for good reason.
However, many still struggle to understand why its resurgence is having such an impact. Read our State of Advanced Contextual Report, to discover why:
https://t.co/c40bd1XKEa
It's #TechTuesday, and this week we bring you the contextual trends hitting the headlines.
From contextual's role in the publisher landscape, to its influence on the world of measurement. Swipe to explore the biggest trends 👉
#brand#sustainability#advertisingandmarketing
Christmas & Hanukkah!
The countdown is on! It's time to work our way through our advent calendars, get stuck into the mince pies and light our candles.
Read our FULL festive article now, and access our festive one-pager here: https://t.co/84jPBUkZAp
#christmas#hanukkah
It’s been another busy month at Silverbullet , from participating in a webinar with 4D, IRIS TV and MediaPosts to 4D being shortlisted for Best Video Campaign with Exchange Wire, there has been lots to celebrate. 👏
#MonthlyHighlights