The full enterprise sales cycle, step by step with @jjen_abel
Most people think there are 5 sales stages. There are actually 15.
Skip a step and đ
We discuss:
đ¸ The âpincer modelâ for landing the first meeting
đ¸ How to craft a winning 2-3 sentence cold outreach pitch
đ¸ How to run an intro call that extracts maximum intelligence
đ¸ The correct 2-3 day pilot structure
đ¸ Pro tips for navigating pricing and procurement
đ¸ So much more
84 minutes of enterprise sales alpha. Listen now đ
https://t.co/HnZK0FyNON
Ismael Valdez sold his HVAC company for over $100M in six and a half years. That's a record in the trades. Most guys take 20 or 30 years.
He was also born in Mexico, smuggled across the border as a kid, kicked out at 16, and got a fake ID just to work at McDonald's.
We walked through the whole thing:
â How he hit $9.8M in year one out of a garage
â The $400K marketing bet that could've bankrupted him
â What has to change at $25M (and why 94% of contractors never pass $2M)
Watch the full episode below đ
00:00 Selling His Company for $108M
01:32 Born in Mexico City
03:40 Smuggled Across the Border
05:56 His Father's Absence and Alcoholism
08:36 Paying Rent, Then a Fake ID 1
3:22 The HVAC Job That Changed Him
16:04 Why Every Founder Needs an Apprenticeship
20:34 Home Comfort USA... Then Betrayal
27:53 Founding NextGen for Revenge
37:48 $9.8M in Year One
45:36 The 250-Billboard Gamble
56:26 From Hustler to Leader
1:01:19 $32M Revenue, $800 in the Bank
1:05:27 Private Equity Comes Knocking
1:14:52 The Wire Hits, Then What?
1:22:15 The Thermostat and Generational Peace
If you even slightly entertain the thought of failure, you give your mind a chance to start noticing reasons to fail. But if the only option on your mind is to win, then the world seems to conspire in your favor, because your mind will notice opportunities it wouldn't have before. Become delusionally optimistic, not because it's realistic, but because it's effective. It drastically increases your chances of success.
If you want real financial leverage today you gotta stop thinking about building long term equity and start thinking about printing high velocity daily cash flow. Bro you can sit down with Claude Codex Apify and build some micro utility in a weekend that fixes a minor annoying B2C market inconsistency or inconvenience would not try to build a massive enterprise platform lol you build a single hyper focused feature price it at $49 or $99 bucks a month and at that price point it completely flies under the radar... it crosses this psychological threshold where corporate guys just drop it on a business card use it and eventually completely forget their cards are even on file. it becomes a permanent line item to them but pure predictability for you. you throw some targeted ads on top grab maybe 100 to 200 users hire a VA for 2 dollars an hour to field basic customer support through a custom Claude project and you are straight chilling making 10k a month in high margin MRR on the side. it completely destroys the operational headaches of running an agency consulting high ticket info or inventory heavy ecom. theres no brutal fulfillment loop no client meetings demanding your sanity and no physical supply chains. its pure digital leverage. when ur net worth is sub 1m and mostly locked up in a retirement account or some illiquid asset does absolutely nothing to change your daily reality but an extra 10k a month hitting your bank account in high margin cash flow changes EVERYTHING. it completely covers your lifestyle expenses on autopilot and buys your time back immediately. once your cash flow has secured your lifestyle and eliminated financial desperation that is when u have the luxury to start playing the long term wealth game. until then stop chasing net worth on paper and go build the cash printing press on top of the W2 $250k+ career vehicle
if you are starting a brand new local service business
cold call owners on the other side of the country (so they arenât competitors)
ask to pay them for their time
ask them what channels are working for them
invest in those channels
donât over complicate things
If I got laid off tomorrow & had to replace my salary asap, I know EXACTLY what I'd do:
Start one of these 10 home service businesses:
1) Pool Cleaning
Guy I met manages parking lots
Doesn't own them
Just manages them for building owners
Takes 10-15% of revenue
Has 40 lots
Average lot makes $15,000 a month
That's $600,000 a month in gross revenue
He keeps $60,000-$90,000
Super random business ftw...
Honest Review: Blue Collar vs Software
In Jan 2023 I spent $40k to buy a used garbage truck and start a trash company
Today that trash company has around 2,000 customers, 5 trucks, and *should* do $1m ARR
On the flipside
I bootstrapped software company to multiple 6 figures and used the profits to buy a second
The truth...
I coach AEs who were put on PIPs.
Most chose to stay and fight, not look for another job.
Here's what got them out:
Signal versus noise.
Noise: Day planning at 9am. Admin during prime hours. Optional meetings. CRM hygiene before lunch.
Signal: Outbound block 9am-12pm, untouchable. Discovery calls. Demos. Follow-ups on deals you can close.
A PIP is not a death sentence. It's a forced audit of where your hours actually go.
Cut the noise. Focus on signal.
Start a freakin home service business and change the trajectory of your family's lives just like I did. Here's the anyone can do it playbook:
1. Answer the phone - 90% of home service businesses suck at answering the phone, immediately sets you a part
2. Do anything but: Junk removal, pressure washing, gutter cleaning. Low ticket is the same effort as high ticket. Why do 10 jobs when you can do 1?
3. Start it on the side: You don't need to quit your job. You will need to work nights and weekends. I know plenty of people who started their home service business on the side and eventually pivoted. It's the best play especially if you're worried if it'll work out or not
4. Best businesses right now are: Holiday lighting, interior house painting, epoxy garage floors, gutter installation. Most require no licenses and you can get started tomorrow
5. You don't have to "do" the work: Many people have found success subbing out everything.
6. Find a mentor: I offer free coaching, many others will gladly share how to win in the first 90 days.
7. Get a CRM. @dripjobs offers 4 months free to brand new businesses. A CRM is the lifeblood of your business in today's world. Handles organization, communication, follow ups, and helps you make more money.
8. Don't waste your time driving around aimlessly. Get @routemize . Organize job stops and estimates without having to figure out when / where. Drive time can eat up your entire day for no reason.
9. Get @gowithquo for your phone. Do not use your personal cellphone for business - get a cloud based system so you can have someone else answer calls for you one day.
10. Get @GustoHQ for payroll and workers' comp. No brainer here.
11. Learn how to run Facebook ads. Run a few tests. Eventually hire someone to do it, but early on, with AI, you can easily run your own FB ads to get a few customers in the pipeline. Day 1-3.
12. Setup Google profile - Get character reviews from friends and family. No one cares - just do it.
13. Setup Angi Leads profile - Set a budget of $500/m and get some leads from there. Connect it to DripJobs so they are followed up with automatically.
14. Insurance is cheap. Just get $1M Liability. I use @Thimble
15. Quit job, buy back your time, create legacy.
If youâre born working class, youre taught to keep your head down, grind for scraps, and not question the narrative. That mindset gets drilled into you from day one family, school, friends, all reinforcing it. To break out gotta unlearn that conditioning that voice telling you to stay small, stay safe, stay loyal to the struggle. Itâs not just about making money itâs about rewiring how you think, talk and carry yourself to even get a seat at the table with the top echelon. Be honest the rich donât just let you in cause youâve got a Ferrari and prestigious job. Theyâre gatekeepers, sniffing out whether youâre âone of usâ Youâre working class roots stick to you like grit..your accent, your manners, the way you donât know which fork to use at their fancy dinners. Theyâll smile, but theyâre watching, waiting for you to slip up and prove you dont belong. Youâve got to mimic their codes, their confidence, their unspoken rules, and that takes time. Years, sometimes. Itâs not enough to hustle youâve got to perform their version of life while still proving useful to them. Even when you start breaking through, thereâs another layer of trust. The rich dont trust easily. Theyâve got their networks, clubs, their prep school buddies to them, youâre a risk, a potential fraud who might not know the game. Youâve got to network relentlessly, kiss up without looking desperate, and show you can play their politics without stepping on their egos. Itâs like running a marathon while balancing a stack of plates. One wrong move say the wrong thing, vibe the wrong way and theyâll freeze you out, no explanation needed. Then thereâs the guilt, the part nobody talk about. If youâre climbing, youâre leaving people behind along the way your family, your friends, the ones still stuck in the grind. They see you changing, talking different, moving different, and they start whispering. Sellout. Traitor. You feel it in your bones, that tug to stay loyal to the people who raised you, who had your back when you had nothing. So you try to bring them with you hook them up with jobs, teach them the gameâŚbut itâs not easy. The systemâs built to keep most of them out, and some donât even want to come. Theyâre too deep in the conditioning youâre trying to escape.
In the end, moving up isnât just about money or hustle itâs a mental and social gauntlet. Youâre fighting your own upbringing, the suspicions of the rich, and the weight of loyalty to your roots. Every step feels like a betrayal of where you came from or who youâre trying to become. Thatâs why itâs so damn slow. Youâre not just climbing youâre rewriting your entire existence while carrying the ghosts of your past and the judgment of your future
Closed-lost accounts are the warmest prospects in your territory.
They already evaluated you. The timing was off, the budget shifted, or something broke down internally.
Acknowledging it head-on is what separates a reply from a delete.
đđ˛đżđ˛'đ đľđźđ đ đŽđ˝đ˝đżđźđŽđ°đľ đśđ:
Hi {first name},
Saw that you were in conversations with {previous AE} and our team around {date}, but seem to have hit a bump in the road with timing.
I reviewed your calls and notes with our team and heard there was potential value:
- {Observation 1}
* {Observation 2}
* {Observation 3}
I know it's been a long time for both teams so would love to earn your time to connect, showcase what's new, and see if there could be mutual alignment for the future.
Open to reopening the conversation?
{Your name}
The 3x3 bullet observations are the secret weapon here.
They prove you actually did your homework and aren't just blasting a sequence.
It reframes the conversation from "we lost" to "we listened."
Created 6+ others including ghosted, EOM urgency, previous users, and more: https://t.co/HyYhoU6v1W
Go get em.
Hereâs one area Iâm constantly working on with my Enterprise Sales leader.
We strategize in deal reviews the biggest risk and our action plan.
And oftentimes the best strategy is simple.
Call out the elephant in the room.
We often know the risk in the deal as sellers but dance around it in conversations with prospects.
Few things more powerful than calling it out with your champion and working to solve it.
Not have executive alignment?
Call it out.
Not have enough stakeholders bought in?
Call it out.
They havenât looked at any competitors and youâre only hearing good news?
Call it out.
Your product is missing a key requirement they will ask about?
Call it out.
Missed timelines and milestones and the deal keeps pushing?
Call it out.
The key with it: Leading with the âwhy this mattersâ and framing it for your prospect, not for your deal.
Friction in a deal is not a bad thing, for either side.
Sense it, say it.
Hiring Manager: Let's say we hire you. How would you prospect into a new territory starting from zero?
đ¤Ą: I'd build a list and start cold calling!
đ˛ You: I wouldn't start with cold outreach at all. I'd start with buying triggers. Can I walk you through my system?
If you want to be really good at high level sales, and make a lot of money itâs vital you understand this:
Sales is about removing as much friction as possible for the buyer to say yes
Seems simple in theory, but 95% of sellers cannot do this consistently
Why?
Because itâs hard, it requires a lot of effort and itâs time consuming
I train my reps to be a detective
What does that mean?
It means to create and close a good opportunities you need to sniff out all the clues
-Whoâs in charge?
-What does that person care about?
-Why do they care about that thing?
-Whatâs their current solution?
-What are the gaps in their current solution vs yours?
A good sales reps job is to find the answers to these questions
Build the case
Present your solution tailored to the business
Make it easy for them to say yes
Every deal you do should be win win win
Prospect wins, your company wins, and you win
Most reps are too lazy and ask for their business before itâs earned or justified
Your prospect doesnât feel like itâs a win
Fix that by being a detective, remove the friction and make it easy for your buyer to say hell yes
And youâll make a lot more money and infinite job opportunities
1. Sort, Don't Sell
Stop trying to convince or persuade people who don't care.
Your job is to sort the market, not convert it. Detach from outcome: identify prospects experiencing the specific pain you solve right now, qualify them in, and immediately filter everyone else out
2. Reverse-Engineer the CRM
Do not wait for standard onboarding to incorrectly teach you who your buyer is.
Go into the CRM on day one and analyze every closed-won deal from the last 12 months. Identify the exact signals, trigger events, tech stack, and buyer personas that led to revenue, then clone that profile
3. Focus on High-Probability Triggers
Blasting generic, cold lists is a waste of your time, accounts and territory.
Prioritize accounts showing active buying signals like executive leadership changes, specific job postings, or company expansions. Craft your outreach around a hyper-focused Point-of-View (POV) hook tied directly to those specific triggers
4. Mine the "Closed-Lost" Graveyard
Pull CRM report of all deals marked "Closed-Lost" 6 to 12 mo ago due to timing, budget and competitor.
These accounts are already educated on your product, and a reset budget cycle or a failed competitor implementation makes them prime targets for quick wins.
5. Build Elite Pipeline, Not Just Meetings
Never throw low quality, and unqualified meetings over the fence just to hit an activity quota metric for your company.
Partner closely with your Leadership and AEs, understand what a highly qualified opportunity looks like, and protect their calendar. Delivering clean, high-probability pipeline builds the internal leverage required to fast-track your career.
6. Accelerate via Profiling Calls
The fastest way to lvl up your cold calling and prospecting skills is through rapid exposure via profiling calls.
Dial into accounts purely to map out their internal structure, validate ICP, verify tech stack, and identify decision makers. This high volume, and low stakes approach quickly desensitizes you to rejection and sharpens ur sword before pitching C suite in your high value Tier 1 account targets.
7. Clone Top Performers
Do not reinvent the wheel.
Connect with the top two reps on your team immediately for exposure to their workflows and digestion of their "alpha" their exact sequences, custom POV hooks, and daily workflow routines. Borrowing an already optimized, winning infrastructure is the fastest shortcut to quota attainment and propel your career advancement.
Hope this helps.
Go be great
đ¨BREAKING: PEOPLE KNOW WHEN YOU'RE USING CHATGPT AND CLAUDE.
âThe structure, the tone, the excessive polish. It all gives you away.
â7 prompts that fix this: