Rika

大厂- Web3 - 创业｜Web3/AI Marketer｜将AI融入工作流｜分享AI学习、海外营销、如何在AI时代成为OPC

[Rika @Web3rika]

@Russell3402 大部分还是靠学费挣钱的

[Rika @Web3rika]

@y_cryptoanalyst @Renee7eth 实习生好大一顶锅😂

[Rika @Web3rika]

千赞了 但上传商品出现问题了😭

[Rika @Web3rika]

小红书这篇发了几个小时四百赞了
连夜做出来一个产品
明天就开直播卖起来

我的定位找到了：帮助18-25的人找到第一份副业or开启第一次创业，因为我就是这样走过来的，我只需��分享自己的真实经验给出真实建议。

[Rika @Web3rika]

去做AI博主吧，抖音29粉丝也能接到广告。

小红书粉丝2k+，但肯定不是小红书来的，我没放微信号。

抖音暂时做出来3个视频，之后会日更，一定要做出来爆款！不过不走接广告路线，做价值更大的赛道！

[Chill Cases @chill_cases]

Influencer marketing is here to stay.

Here are 5 reasons why ↓

- It is no longer a one-time test; it is part of the main strategy.

- Good KOLs bring real trust and attention that standard ads just cannot buy.

- A great influencer keeps driving results throughout a campaign, not just on day one.

- Smart teams combine influencers with Google search, paid ads, and news articles.

- It is shifting from a quick shoutout to a permanent way to get real users.

Influencer marketing still matters, but the strongest teams are no longer using it alone

[Rika @Web3rika]

高考结束后那个暑假 VS 现在

那是最痛苦最自卑的一个暑假

只想说未来真的很好 继续往前走吧

[Rika @Web3rika]

从我爸身上学到如果给别人做事一定要开开心心地做完，如果不情不愿地做那别人大概率不会领情。

两个月前我生日，我并没有要求他给我转账，结果他给我转了一千多，转完后发了N条60秒语音数落我，包括不限于不找对象，赚钱没给父母花之类的，然后再用别人家的孩子对比拉踩结束了这段对话。

其实我没有任何损失，甚至还得到了一笔转账，但我内心高兴吗感激吗？显然不是。

就像上大学的时候我问他要生活费，每次都要把我骂一顿，最后还是会给。既然总会给，��什么一开始不开开心心地给。

从他身上我学到了如果是帮助别人，给别人好处一定不要摆脸色，如果不愿意直接不做就好了。否则你不情不愿地付出了，结果还被人家记恨。

[Rika @Web3rika]

想拍个视频，于是找了好几个做PPT的Skill，我发现还是张咋啦这个最符合我的审美。（我想要个极简风，字体比较少比较大的）

只需要输入我的想法和思路，就能一分钟生成好PPT，后期只需要微调。

其实我最不喜欢的是那种紫色渐变、白底蓝字、字体廉价、布局僵硬一眼就是"AI 做的"那种塑料感，给自己看都拿不出手 。

这个Skill就非常棒，不知道要什么风格？没关系，它直接生成 3 个预览让你挑，���图选，不用憋需求文档。

PPT 想变网页？���进去就行。图片、内容全给你保留，一键转成精美 Web 版
输出就一个 HTML 文件，不用装任何东西，发给谁都能直接打开。

12 种高级风格 + 34 套设计模板 极简、轻奢、编辑风……随便挑，每一套都是人工调过审美的，不是随机生成那种糊弄人的。

想试试的可以去看看👇 https://t.co/ZJ5GboQ2UG

[Rika @Web3rika]

@colinwu 笑发财了

[Rika @Web3rika]

这几年我非常能Get到窗口期的重要性

一件事现在做和明年做可能是天上地下的差距，甚至几个月���是巨大的差距。

我从不后悔尝试过什么，唯一后悔没有在上升期All in，把规模复制放大。

遇到好机会一定要200%投入。

[Rika @Web3rika]

@Russell3402 非常对✅ 有利于立马纠正讨好型人格

[Rika @Web3rika]

今年熊市，我们每个月只接2-3个项目。
经常在朋友圈和社群里看到Web3同行吐槽：
“我们这轮宣发砸了十几万刀找KOL，结果一个注册/充值都没有，海外KOL全是割韭菜的水军吧？”

每次看到这种复盘我都很想说句大实话：
绝大多数Web3团队其实并没有“KOL问题”，大家有的只是“战术设计问题”。

KOL 经常沦为背锅侠，单纯因为他们是整场营销里最显眼、最容易被看到的部分。推文发出去了，数据惨不忍睹，老板跑来质问 marketing，最后大家一拍大���得出结论：“KOL营销没用。”

但这四个底层大坑不踩雷，你找谁带单都得凉：

1️⃣ 把KOL当没有感情的复读机
很多项目方花了几万美金买下大V的档期，然后塞给人家一段千篇一律的公关通稿。一时间，推特上几十个号同时发一模一样的截图，文案全是“很高兴看到他们在构建什么”、“这可能彻底改变DeFi”。

花钱买的是创作者和粉丝之间的信任，而不是牛皮癣广告位，当你的宣发变成硬广，粉丝只会直接划走。

2️⃣ 一份Excel排期表，可不叫“营销策略”
很多团队觉得列好红人名单、定好发布日期、写好Caption，这就叫有策略了。不，这只是一张电子表格。

Web3用户很聪明，尤其涉及资产安全，没人会因为看了一条推特就立马去跨链、质押、Mint。

高级的战术是做信任链条的架构。

要让市场觉得“不同圈层的人，正在从不同角度逐渐得出同一个结论”，而不是大家都在复读。

3️⃣ “加密受众”根本算不上精准定位
别再买那种无脑的“泛加密圈曝光”了。

撸毛党、合约交易员、DeFi大户、infra开发者、土狗赌徒……他们虽然关注同一个大号，但风险承受力和产品需求天差地别。

你推一个严肃的机构级DeFi，却买了撸毛党的流量，表面互动再好看，转化也只能是0。

4️⃣ 选红人只看表面数据（纯盲投）
很多人选KOL还停留在看粉丝量、浏览量。你根本不知道你买的是谁的“入场券”。

先去翻翻博主的评论区：
互动最高的铁粉在哪？评论区抓取到的关键词是什么？平时有没有圈内知名的Builder、交易员或者生态大号在跟他频繁互动？

你买的不是他的Follower，而是他这个账号沉淀下来的信任。

[Chill Cases @chill_cases]

A recurring post-mortem narrative echoes across the Web3 growth ecosystem every single day: “We deployed a six-figure budget into a macro-KOL campaign, yet recorded near-zero user onboarding, sign-ups, or TVL growth. The Web3 creator economy must be entirely inflated by bot traffic.”

However, analyzing the mechanics behind these failed rollouts reveals a different truth: Most Web3 teams do not have a influencer problem; they have a campaign architecture problem.

Influencers frequently become the scapegoat simply because they represent the most visible and front-facing layer of the marketing funnel. When a post goes live but on-chain conversion metrics stagnate, executive leadership inevitably questions the marketing team's ROI, culminating in a flawed, generalized conclusion: “KOL marketing is ineffective for our product vertical.”

To ensure growth initiatives do not fall into this trap, teams must navigate and eliminate four fundamental structural flaws:

1️⃣ Treating Creators as Generic Distribution Nodes

Many projects allocate substantial capital to secure prime slots with top-tier alpha creators, only to mandate the distribution of a generic, pre-scripted PR copy. Consequently, audiences witness dozens of coordinated accounts posting identical screenshots alongside identical captions, such as: "Excited to see what this team is building," or "This will shift the DeFi paradigm."

In doing so, teams are purchasing a high-trust ecosystem but utilizing it as an expensive banner ad slot. When a campaign degrades into highly synchronized, low-context promotion, sophisticated Web3 audiences immediately tune out the noise.

2️⃣ Mistaking a Deployment Calendar for a Marketing Strategy

A common misconception is that a spreadsheet tracking creators, publication dates, and captions constitutes a growth strategy. In reality, it is merely a deployment schedule.

Modern Web3 participants are highly risk-aversive, particularly regarding asset security and capital allocation. Users will not bridge, stake, mint, or deposit capital into an unverified protocol based on a single promotional post. True growth marketing requires designing a comprehensive "Trust Architecture." The objective is to orchestrate a market narrative where different segments of the ecosystem organically arrive at the same conclusion from distinct analytical angles.

3️⃣ Operating Under the Illusion of a Unified "Crypto Audience"

Treating the entire Web3 ecosystem as a homogenous target demographic is a fatal positioning error.

Airdrop farmers, high-frequency perp traders, DeFi power users, core infrastructure builders, and memecoin speculators may share overlapping social graphs, but their risk appetites, value drivers, and product evaluation frameworks are worlds apart.

Utilizing a macro-crypto creator to scale an institutional-grade RWA infrastructure protocol will yield high vanity impressions but zero meaningful conversion. Growth teams must buy tailored context, not just broad reach.

4️⃣ Relying on Vanity Metrics for Capital Allocation

Influencer procurement is still largely driven by surface-level metrics: follower counts, average impressions, and subjective alignment. This approach fails to perform deep due diligence on the underlying network effects.

Before deploying capital, growth teams must audit the creator’s active community engagement:

What are the core geographic locations of the engaging audience?

What is the qualitative nature of the replies and quote tweets?

Are verifiable ecosystem builders, fund managers, and power users actively participating in the commentary?

When partnering with a creator, you are not buying their aggregate followers; you are buying friction-free access to a specific, pre-validated network context.

💡 The Strategic Imperative

Ultimately, Web3 influencer campaigns fail when growth marketers attempt to purchase raw attention while expecting immediate consumer trust.

Trust cannot be engineered through an isolated promotional placement. It is built through sustained relevance, logical repetition, and an uncompromised user conversion flow. The mandate for Web3 growth professionals is not to amplify the volume of coordinated social posts, but to systematically engineer the architecture that transitions an audience from Awareness to Conviction, and ultimately to On-chain Action.

For further insights on Web3 growth frameworks and data-driven marketing architecture, connect with us or subscribe to our research notes.

#Web3Growth #CryptoMarketing #InfluencerStrategy

[Rika @Web3rika]

我发现苏新皓也在Vibecoding
这些年除了赚钱唯一的爱好就是追养成系

每个人飞升都是有原因的
面对镜头永远青春洋溢面带微笑，对工作保证200%��热爱，超级爱营业，把自己的进步和生活都公布出来，不断精进自己的专业技能时也在探索新的世界。

在颜值和身材比例不出色的情况下还能成为三代的TOP，这就是原因。

[Rika @Web3rika]

@yanliudreamer 好棒呀！！

[Rika @Web3rika]

交易所上美股简直是给美股市场点对点输血。

人家玩美股的已经有稳定的App了，凭啥来币圈交易所玩。就算来我相信大部分人也只会去币安这种最头部的交易所。

90%还是把币圈用户点对点拉到美股了���以前牛市赚到钱的散户，或者在熊市想要避险的资金，唯一的选择就是换成稳定币（USDT/USDC）躺平。

但稳定币利息极低，资金随时可能流出交易所。 现在有了美股，交易所等于给用户提供了一个完美的“资金蓄水池”。

交易所上美股看似是币圈的又一次“破圈”胜利，实则是美股把币圈狂热的散户和巨鲸们，神不知鬼不觉地变成了美国科技泡沫的接盘侠与抬轿人。

这场围猎，甚至不需要股民亲自跨入币圈一步，就已经完成了对加密财富的降维收割。

[Rika @Web3rika]

@GracyBitget 期待！

[Rika @Web3rika]

没想到这篇在小红书反响还挺好的
全部真实经历 没有一个字造假的

也许我可以帮助大学生以及刚踏入职场的人找到第一份副业or第一个小型创业项目

现在AI这么发达 能做的事太多了
恰恰是最好的时代

[Rika @Web3rika]

这两天已经理清楚接下来AI方面该做的事了💪
具体到变现细节和对标案例
猛猛干两个月再来反馈
非常明确的目标 非常有希望拿到结果

[Rika @Web3rika]

@Love1mothe 我之前也是这样引流的 也会被封群 不过还是看内容敏感程度吧