Today @GoogleMaps is getting its biggest upgrade in over a decade. By combining our Gemini models with a deep understanding of the world, Maps now unlocks entirely new possibilities for how you navigate and explore. Here’s what you need to know 🧵
Whoa, Google Search Console just rolled out another gem: a new AI-powered configuration to analyse your search traffic.
The new feature is designed to reduce the effort it takes for you to select, filter, and compare your data.
It handles 3 key elements:
• Applying filters: Narrow down data by query, page, country, device, search appearance or date range.
• Configuring comparisons: Set up complex comparisons (like custom date ranges) without manual setup.
• Selecting metrics: Choose which of the four available metrics—Clicks, Impressions, Average CTR, and Average Position—to display based on your question.
A few examples of what you can ask:
• Targeted filtering: "Show me queries on phone searches that contain the word 'sports' in the last 6 months."
• Complex comparisons: "Compare traffic for my pages that contain '/blog' in this quarter to the same quarter last year"
• Metric selection: "Show me the Average CTR and Average Position of my queries in Spain in the last 28 days."
• Specific content analysis: "Show clicks for pages that include the word 'google'."
Now available in your accounts - check it out!
The Rollout of Google's August 2025 Spam Update finished today, and is now (finally) complete 👀 ... it took almost a month. Time to assess the outcome!
Answer engine optimization (AEO) is a set of marketing practices used to increase your brand’s visibility in AI-generated answers—like Google’s AI Mode and ChatGPT responses.
Key AEO techniques include:
1. Getting positive mentions in news articles, blogs, podcasts, and other reputable publications
2. Publishing original, useful, and AI-friendly content
Many of the techniques used in traditional search engine optimization (SEO) also help with AEO, but there are some differences. Learn everything about them in our guide: https://t.co/iYtSOtk4Jq.
1/ Excited about the work the team is doing to create AI experiences in Search that highlight useful links and encourage onward exploration. We’ve been experimenting with how and where to show links in ways that are most helpful to users and sites, and you’ll be seeing some of these changes in the wild, so wanted to share a bit more about what we’re learning.
Today we released the August 2025 spam update.
It may take a few weeks to complete, and we'll post on the Google Search Status Dashboard when the rollout is done:
https://t.co/VyY24LVujq