Pontus Wellgraf

Creating experiences beyond the ordinary for startups & brands like Masterclass, Netflix • 10yrs in Silicon Valley • Prev Fantasy • Co-Founder @unplugwithroots

[Pontus Wellgraf @Wellgraf]

One of my all-time favorite product motion piece 🏎️
Always take inspiration from our real world

[Pontus Wellgraf @Wellgraf]

Yeah, all this is so interesting

I think the reduced enjoyment is honestly a lot because of lack of friction in the creative process

If things are button clicks away, it removes all that made it so special. The blank canvases. The endless iterations, hour after hour, after hour.

We need friction through the journey of creation - It's what makes each iteration better each time

This is also what I feel AI isn't doing, better each time.
You can prompt and edit, and all of a sudden, it takes a miss-step and you wonder what even happened there.

There's probably a portion of the feeling that we are no longer in the driver seat either as AI is creating more things now. We feel that we should be in the driver seat, of course, because we know our craft.

So the collision here is so true and very fascinating to experience

[Pontus Wellgraf @Wellgraf]

Higgsfield doesn't hold back here..

So which one is it? A or B

[Pontus Wellgraf @Wellgraf]

@LynelDesign @oykun Absolutely no. Position and high quality craft is sadly more often than not completely out of sync

[Pontus Wellgraf @Wellgraf]

@oykun Peoples world views would FALL APART

[Pontus Wellgraf @Wellgraf]

@raviojhax Put down your phone.
Solved.

[Pontus Wellgraf @Wellgraf]

@wesbos Disgusting lack of attention to detail

[Pontus Wellgraf @Wellgraf]

Same but very different 🌳

@unplugwithroots: Helping you set boundaries with your phone, cut your screen time, and be more present for life and everything that matters the most

[Pontus Wellgraf @Wellgraf]

@flornkm So you copied an image, text, and link and will paste it all somewhere? hum

[Pontus Wellgraf @Wellgraf]

@fabianarbor @robably__ 8mo of the years sucks ass with cold, darkness, and grumpy anti-social human beings - Come for June-Sep, otherwise pick somewhere else Rob

[Pontus Wellgraf @Wellgraf]

@stnkvcs absolutely horrible effect even though I see what you are trying

Dizzzzyyyyyyyyyynesssssssssssss

[Pontus Wellgraf @Wellgraf]

@lucas__crespo Come on now please, it was already contextual back then but it fucking sucked

That’s why it died and deserved to

[Pontus Wellgraf @Wellgraf]

@FabriMagic Way too many
So tiring

[Pontus Wellgraf @Wellgraf]

Managing to do that already, really Figma isn’t needed if you have great development skills and go straight to that instead with a clear vision

Comically also, in terms of prototyping, After Effects is still superior to showcase top quality interactions and transitions. Figma is far from that still not even with a timeline so solving their fps issue and performance is just the start of the mess

Such a happy thread here haha, but seriously sometimes we need to say it how it is and face reality

[Pontus Wellgraf @Wellgraf]

@edgarasben @zoink @figma Yep, its really not good.

Not really, so the solution is definitely to charge more, work less, close Figma as fast as we can and go and enjoy life a bit more

Their IPO has gone great so that says it all

[Pontus Wellgraf @Wellgraf]

@edgarasben @zoink @figma Absolutely disgustingly awful and has been for the past 1,2,3,4,5 years or whatever since Figma lost their focus on product and its core, and starting to do so much bullshit

[Pontus Wellgraf @Wellgraf]

@edgarasben @zoink @figma In Figma

[Pontus Wellgraf @Wellgraf]

@edgarasben @zoink @figma 2fps in even the world's simplest prototypes

[Pontus Wellgraf @Wellgraf]

@aboodman Noticing a nice authentic car interior in comparison to whatever bullshit they presented now in 2026 with an iPad in it.

It shows that you are looking for great attention here so I wish you best of luck with that!

[Pontus Wellgraf @Wellgraf]

@paulsaladinomd "That'll be $4,349 for your Olive Oil sir"