Wgtn Marketing Group

A place to learn and share all things marketing. Meet other Wellingtonians passionate about marketing at our meetup events! #WgtnMM

[Claire Hodds @claire_hodds]

Excited about our next @WgtnMarketers event - Beer + Cupcakes! What could be better :) https://t.co/refmwOQAnG

[Wgtn Marketing Group @WgtnMarketers]

Awesome to see how HPV campaign lead to compelling real world results #wgtnMM

[Wgtn Marketing Group @WgtnMarketers]

13 million impressions, 35% increase in traffic to website for future research #wgtnMM

[Wgtn Marketing Group @WgtnMarketers]

Broad mix of media used for HPV campaign with Health Promotion Agency and @GSLPromotus

[Wgtn Marketing Group @WgtnMarketers]

How the journey translated into action #wgtnMM

[Wgtn Marketing Group @WgtnMarketers]

Immunisation journey mapped out the touch points to ensure that parents were reached beyond often-lost permission slips #wgtnMM

[Wgtn Marketing Group @WgtnMarketers]

Insclusive messaging with a kiwi feel and diverse make up was important for HPV campaign #wgtnMM

[Wgtn Marketing Group @WgtnMarketers]

Just when we thought the neighbours have quit the noise 🙉
Thanks for your patience tonight#wgtnMM

[Wgtn Marketing Group @WgtnMarketers]

Open discussion on the challenges that the HPV campaign faced #wgtnMM

[Wgtn Marketing Group @WgtnMarketers]

The HPV campaign put into context of affecting 80% of people and leading to cancers - powerful marketing campaign! #wgtnMM

[Wgtn Marketing Group @WgtnMarketers]

Haven't heard of HPA? They work behind the scenes of many brilliant campaigns you prob have seen! #wgtnMM

[Wgtn Marketing Group @WgtnMarketers]

Next up Robyn and Darren from Health Promotion Agency, on a mission to "inspires kiwis to lead healthier lives" #wgtnMM

[Amy Potter-Jarman 🌺 @hellomisspotter]

10million impressions over their summer campaign on a media spend of 130k. Impressive stuff! #wgtnmm

[Wgtn Marketing Group @WgtnMarketers]

Tip from Sheridian: You can't control influencers, so consider what a "fallout" might do to your brand #wgtnmm

[Nicole @envycollect]

Geotargeting has helped push the campaign in the right context on Instagram for Swim Reaper #wgtnMM

[Wgtn Marketing Group @WgtnMarketers]

Swim Reaper's ironic tone on Instagram encourages banter #wgtnMM

[Wgtn Marketing Group @WgtnMarketers]

🙌 Sheridan presenting the Swim Reaper marketing for Water Safety NZ, sans slides

[Wgtn Marketing Group @WgtnMarketers]

Engaging with humour not telling people off is a better approach to impacting behaviour with young males #wgtnMM

[Wgtn Marketing Group @WgtnMarketers]

Humour and mockery the key to creating a strong instagram character - Sheridian, Water Safety NZ #wgtnMM

[Wgtn Marketing Group @WgtnMarketers]

Hearing from Sheridan Bruce of water safety on how "Swim Reaper" came to "life" https://t.co/qNRuS8FLKh ☠️