Matthew Matsuzaki

Head of Brand at @ghost.
Decaffeinated human @wimpdecaf.
Generally a total bozo.

[Matthew Matsuzaki @whale]

Decaf sucks.
Today I’m unsucking it.

I'm hella stoked to introduce Wimp Decaf https://t.co/Y9yFpguXhK. Jump on that waitlist!

Most decaf drinkers are tired of sacrificing taste and quality. Most companies use low-quality beans and toxic decaffeination practices, leading to bland results and an unhealthy lack of choice.

Delicious coffee should be enjoyed any time of day. It should be as dialed at 8pm as it is at 8am. Where are the great tasting healthy options??

Beer and water industries were facing similar issues. Now look at Athletic Brewing and Liquid Death. Decaf is another underdog and coming out to play with the cool kids.

Welcome Wimp. We choose our beans with craft care. Our partners in Guatemala, Colombia, and beyond grow pure, clean, and wildly sophisticated beans. We use safe, flavorful methods like Swiss Water, Ethyl Acetate (a naturally occurring reaction in fermentation processes), and Carbonic Maceration (coming from the wine industry) for decaffeination, ensuring clean and delicious decaf.

“IDK what wizardry you are doing but this is definitely better than any other decafs that I’ve had.”
Jeff Sheldon (@ugmonk)

Wimp is more than just coffee. It’s a posse of people shaking off hustle culture. We’re choosing to enjoy life, work out loud, and have fun. Calm as fuck is a common reply to “how you doin'?” around here.

We’re building Wimp in public, embracing every awkward misstep and pro move. It’s like a reality show, but with less drama and more coffee.

Why call it Wimp? Someone once said decaf was for the weak. Whatever, dude. We’re owning it, and making decaf the underdog hero. We’re turning what culture says about hustle on it’s head. We're about enjoying great coffee any-freaking-time you want.

Join us at https://t.co/Y9yFpguXhK and be part of the relax revolution. (too much?🤣) No more chemical-laden, tasteless brews. We’re here for quality, clean beans, and heaps of fun.

Stay tuned for more of my personal story over this coming month as we move toward our full launch.

[Matthew Matsuzaki @whale]

@jasonfried "Give up the fantasy that it was ever going to be any different than it is". These words stick with me. It's freedom.

[Matthew Matsuzaki @whale]

@dieworkwear Increase gay by 25 units, please.

[Matthew Matsuzaki @whale]

For you dads or moms who's teenage kids have decided to go no contact: I'm real sorry.

Every family has a story. Every kid and every parent have their stories. But man it hurts no matter who ya are.

[Matthew Matsuzaki @whale]

@gabrielvaldivia Bro, wish you could come over and we could watch it over popcorn with our feet up.

[Matthew Matsuzaki @whale]

@jasonfried

[Matthew Matsuzaki @whale]

@RafalTomal Thx homie.

[Matthew Matsuzaki @whale]

My highschool buddy Curtis is one of the best in the tattoo world. He's responsible for a metric shit ton of ink on my body. He needed a site for his new studio, The Warren. Super fun little side project for me. Lots of fun details. See if you can find the easter egg!

https://t.co/0AV9tZGfI4

[Matthew Matsuzaki @whale]

@JohnONolan @TheVanderWal I'm going to become the dirt that will be soil for future forests and I will literally be IN thousands of instruments.

Times infinity.

[Matthew Matsuzaki @whale]

Needed better duotone options in figma today, so I shipped it. Crazy how easy that was. https://t.co/krzPhbQ4qQ

[Matthew Matsuzaki @whale]

I had fun with this detail.

[Matthew Matsuzaki @whale]

@chiplay @wimpdecaf So glad you enjoy it man.

[Matthew Matsuzaki @whale]

Coffee for when you *don't* want to wake up.

[Chip Lay @chiplay]

Drinking decaf coffee all Sunday afternoon might be one of my favorite things.

[Matthew Matsuzaki @whale]

Do unto those downstream as you would have those upstream do unto you.

Wendell Berry

[Matthew Matsuzaki @whale]

This is a great example of what's fun about AI right now.

[Gabriel Valdivia @gabrielvaldivia]

This weekend’s project: a ‘kinetic’ instrument.

Pull back and release to send glowing objects across the screen. Every time one hits a wall, it plays a note.

Use the REC button to share your creations in the replies https://t.co/tssvd4bAGt

[Matthew Matsuzaki @whale]

@chiplay Thx man :)

[Matthew Matsuzaki @whale]

@Michael_pixfoca Thank you sir!

[Jack Rhysider 🏴‍☠️ @JackRhysider]

💥 Big announcement!!! 💥 I made a new show, it's called LOW.

It's the most insane story I've ever heard! And that's saying a lot since I talk to a lot of wild people. I've never worked so hard on any story as much as this. It literally took me 8 years...

It's 5 parts, and it's ready for you to listen to right now.

But. I am letting my plus subscribers listen first. The rest of you can listen in a month or two when I release it to everyone.

If you want to be a plus subscriber go to https://t.co/d6Jwe1qIFs.

Can't wait for you to tell me what ya think.

Also if you're at DEFCON, come to the LOW launch party Sat at 2:30pm at the North Lobby and come get stickers.

[Matthew Matsuzaki @whale]

@bentenwoodring Tuesday/Thursday/Friday mornings at 7am (come 10-15 early for some chill warm up and breath time.

Best community thing I've ever been a part of. It's cuckoo. We have a good time and work our asses off!

[Matthew Matsuzaki @whale]

I turn 48 in a couple weeks. Pretty psyched to be having this much fun with a body that still works this well.