Matthew Matsuzaki

Head of Brand at @ghost.
Decaffeinated human @wimpdecaf.
Generally a total bozo.

[Matthew Matsuzaki @whale]

Decaf sucks.
Today I’m unsucking it.

I'm hella stoked to introduce Wimp Decaf https://t.co/Y9yFpguXhK. Jump on that waitlist!

Most decaf drinkers are tired of sacrificing taste and quality. Most companies use low-quality beans and toxic decaffeination practices, leading to bland results and an unhealthy lack of choice.

Delicious coffee should be enjoyed any time of day. It should be as dialed at 8pm as it is at 8am. Where are the great tasting healthy options??

Beer and water industries were facing similar issues. Now look at Athletic Brewing and Liquid Death. Decaf is another underdog and coming out to play with the cool kids.

Welcome Wimp. We choose our beans with craft care. Our partners in Guatemala, Colombia, and beyond grow pure, clean, and wildly sophisticated beans. We use safe, flavorful methods like Swiss Water, Ethyl Acetate (a naturally occurring reaction in fermentation processes), and Carbonic Maceration (coming from the wine industry) for decaffeination, ensuring clean and delicious decaf.

“IDK what wizardry you are doing but this is definitely better than any other decafs that I’ve had.”
Jeff Sheldon (@ugmonk)

Wimp is more than just coffee. It’s a posse of people shaking off hustle culture. We’re choosing to enjoy life, work out loud, and have fun. Calm as fuck is a common reply to “how you doin'?” around here.

We’re building Wimp in public, embracing every awkward misstep and pro move. It’s like a reality show, but with less drama and more coffee.

Why call it Wimp? Someone once said decaf was for the weak. Whatever, dude. We’re owning it, and making decaf the underdog hero. We’re turning what culture says about hustle on it’s head. We're about enjoying great coffee any-freaking-time you want.

Join us at https://t.co/Y9yFpguXhK and be part of the relax revolution. (too much?🤣) No more chemical-laden, tasteless brews. We’re here for quality, clean beans, and heaps of fun.

Stay tuned for more of my personal story over this coming month as we move toward our full launch.

[Matthew Matsuzaki @whale]

@saismo OHHH Man! Sweet!

I'll text ya.

[Matthew Matsuzaki @whale]

Do I know anyone who's done moto touring in Europe? I'm looking into a ride from Strasbourg, into the Dolomites, and then back down into Gubbio in the Perugia area.

[Matthew Matsuzaki @whale]

@elanmiller Congrats man. This is the way.

[Matthew Matsuzaki @whale]

@cameronmoll Happy Birthday old man. I'm right on your heals.

[Gabriel Valdivia @gabrielvaldivia]

Now in Patina: add a to-do or journal entry anywhere, even if the app is closed.

https://t.co/PDZGnwJbMI

[Gabriel Valdivia @gabrielvaldivia]

One of my favorite features in Patina is pressing ⌘+J to quickly jot down my thoughts throughout the day. It's a super simple, no-frills way to journal — a practice I've long wanted to adopt but always been intimidated by.

Try it 👉 https://t.co/PDZGnwJbMI

[Matthew Matsuzaki @whale]

Is there a definitive guide to setting up macmail to archive instead of delete and map correctly to gmail to archive instead of delete?

I've tried everything and AI is just as confused as I am.

[Matthew Matsuzaki @whale]

@egojab That point about one-sided is spot on. I feel that too. I seek mutuality in my friendships these days

[Matthew Matsuzaki @whale]

At 47 years old, I have better true friends today than I've ever had. I can't believe how lucky I am. The gift of being let in to other's real lives, their real vulnerabilities, joys, and fears.

What a wild ride.

How about you? What are you learning about friendship?

[Matthew Matsuzaki @whale]

@saismo Well said. Every relationship ends. In cessation or death. Nothing is forever, but man, when you have those long term friendships it's really special.

[Matthew Matsuzaki @whale]

@saismo Ha, thx man. Same to ya!

I imagine you've become pretty dialed in about how you think about friendship too yeah?

[Matthew Matsuzaki @whale]

@chaseheckendorn You found it in your house?!

BAHAHAHA. Sorry, couldn't help myself.

I'm starting to do tech free Sundays myself and man it's a gift. The boredom it produces is healing.

My cousin's showed me Skylight. Looks cool.

[Matthew Matsuzaki @whale]

What apps for ADHD have been the most effective for you? My daughter and I may try to collab together on dialing in some healthy habits.

[Matthew Matsuzaki @whale]

@conorop BOSS! Thx man.

[Matthew Matsuzaki @whale]

Do I know anyone in Maine? We're thinking of heading up there this summer, and Acadia National Park is on the list. What else do you recommend?

[Matthew Matsuzaki @whale]

@thehilker 🤷🏼‍♂️ It's a nice design, but I can't unsee it.

[Matthew Matsuzaki @whale]

The designer of this site was definitely not an 80s kid in the US.

[Matthew Matsuzaki @whale]

@mymind @unstblElectron This is what I"m talking about.

[Matthew Matsuzaki @whale]

Last night I signed off from all tech from 6pm onward. Shut my computer down. Bricked up my phone (only analog style apps). Meditated in the sauna. Read books. Fell asleep talking and laughing with my best friend while the rain poured down.

I realized that I'd been sucked into an AI hole recently. Feeling like if I wasn't pushing on my projects I was leaving the kinetic possibility of finishing the work on the table. Like leaving employees waiting for my responses. Maybe that's odd to some of you who've had substance abuse issues, or OCD, maybe you get it?

Experimenting this week with budgetting specific time for AI projects, as a constraint.

Anyone else doing this kind of thing?

[Matthew Matsuzaki @whale]

Who do I know who's obsessed with 3D printing and can help me understand the layout if I want to dig in on it with my daughter this year?