🗽 Big city, big energy.
The VibeSquad team just wrapped an incredible trip to New York, meeting forward-thinking brands, and some of the most inspiring creators in the space.
VibeSquad platform launching soon...
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The 4 books that changed my life, without tapping into the classics, are:
- Learned Optimism by Martin Seligman
- Think and Grow Rich by Napoleon Hill
- The Richest Man in Babylon by George Clason
- How to Win Friends & Influence People by Dale Carnegie
Which book would you add to this list? 👇🏼
Today, I’m sharing one of the most difficult decisions we’ve had to make at MANTRA.
After the most challenging year MANTRA has faced for a multitude of reasons, I’ve decided to restructure the company. This includes reducing our team size and parting ways with a number of talented colleagues. This was an incredibly challenging decision and something I’ve personally been grappling with for some time. I’ve truly tried everything in my power to avoid coming to this conclusion.
As part of this strategic shift for MANTRA in 2026, we aim to be leaner overall, streamlining operations, focusing our resources, and committing to disciplined execution.
I take full accountability for these decisions and for the path that led us here. I know this is an incredibly challenging situation, particularly for those directly impacted, for their families, and for everyone at MANTRA. I’m especially sorry to those leaving us.
How did we get here?
Throughout 2024 and the first quarter of 2025, we invested ambitiously to scale MANTRA amid a rapidly evolving industry, building strong foundations in RWA tokenization, our chain, and ecosystem growth. This put us in a market-leading position as the leading RWA L1.
The incredibly unfortunate and frankly unfair events of April 2025, the prolonged market downturn, increased competition, and shifting market dynamics have made our cost structure unsustainable relative to our near-term realities.
To thrive in this environment and take back our market-leading position, we must become more capital-efficient and laser-focused. We’ve already taken steps to cut non-essential spending, optimize processes, and redirect efforts toward our highest-priority initiatives. But these alone aren’t enough to align our runway and operations with the focused path ahead. That’s why we’ve made the hard call to reduce headcount.
How will this work?
There’s no easy way to handle a restructuring like this, but we’re committed to handling it with care, transparency, and speed.
This decision impacts teams across the organization, with some functions, such as business development, marketing, HR, and other support roles, affected more than others. This is not a reflection of the exceptional work these individuals have done; it’s about what we need to prioritize for focused execution in 2026.
The people leaving MANTRA are talented and dedicated, and they have contributed immensely to our progress. They’ve helped shape what MANTRA is today, and I’m deeply grateful to have worked by their side. I/MANTRA would highly recommend any of them to the market. If you’re hiring in business development, marketing, HR, or support functions, please reach out. They’d be incredible additions to any team.
How do we move forward?
This is a sad moment. To those departing: thank you again for your hard work, passion, and contributions. You’ve advanced our mission in meaningful ways, and I have no doubt you’ll go on to do great things. I pledge to continue to be a resource, reference, and, hopefully, a friend in the future.
To those staying: I know this is painful, too. Saying goodbye to friends and colleagues is never easy. You are likely feeling uncertain and fearful amid the change. We’re making these tough choices precisely to strengthen MANTRA’s future. We want to be lean, ship relentlessly, push towards a profitable and sustainable future, and deliver real RWA innovation in 2026 and beyond.
I deeply believe in what we’re building. I believe in the potential of MANTRA Chain, our RWA ecosystem, and the role we’ll play in the next phase of crypto adoption. With laser focus and disciplined execution, we’ll emerge stronger, more resilient, and better positioned for success.
We’ll share more on our streamlined priorities and operating rhythm in the coming weeks. For now, I want to reiterate my gratitude to everyone who’s helped get us this far.
JNF.
John Patrick Mullin
Happy to announce a new addition to the C-Suite team for @launchwithseed - planted by @PineappleDex
While everyone prepares to celebrate, as the CEO of Pineapple & SEED I’m dedicated in building the strategy, vision and roadmap for 2026 strong.
The addition will accelerate this vision.
We’ve been building behind the scenes… & the vibes are just getting started. ⚡️
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✈️ VibeSquad has officially touched down in Amsterdam!
We’re here to connect, collaborate, & spread the word on how socially active users can turn their online presence into real-world rewards.
The future of social commerce is global, we’re just getting started.
#VibeSquad
✈️ VibeSquad has officially touched down in Amsterdam!
We’re here to connect, collaborate, & spread the word on how socially active users can turn their online presence into real-world rewards.
The future of social commerce is global, we’re just getting started.
#VibeSquad
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👉 Read full blog:
https://t.co/k9Gn5kjoi3
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