The network of local newsletters. We publish @newtropicmiami @theevergrey @pulptown @bridgeliner @theinclinepgh. Checkout our latest creation, @tryletterhead
What we're reading: How WhereByUs scaled its local newsletters to multiple cities https://t.co/yiCoioXfYI Christopher Sopher explains how his team developed a set of publishing tools and processes that can be launched in any city. @simonowens@WhereByUs
How @WhereByUs scaled its local newsletters to multiple cities, by @simonowens
“@cksopher explains how his team developed a set of publishing tools and processes that can be launched in any city.”
https://t.co/XAvBGNTXiu
As newsletter advertising matures, advertisers are increasingly comfortable with spending to reach smaller, high-quality audiences.
The looming disappearance of cookies and the ubiquity of email have made listserve size less of a consideration than ever.
https://t.co/7ifYYnuqVC
Give your readers and businesses in your sector the ability to support your work and get their message out with an easy, powerful advertising experience.
Letterhead works with your existing email tools; no switching or setup costs.
https://t.co/lWlMnACTVg
🚀 Great time to announce our free Starter plan!
"Newsletters saw a 5-34% increase in engagement in 2020, according to a report from Tidings. Transparency Market Research predicts that email marketing will be a $22.16 billion global industry by 2025."
https://t.co/hBdjyiA1OT
@cksopher, CEO and Founder of @WhereByUs and @tryletterhead, brings up the importance of building a community around your vision. Businesses and nonprofits can all benefit from having a community behind them, a loyal, engaged group who’s got their back. Learn more on the podcast.
Making 1.5M/Year re-imagining local news with the founders of @WhereByUs
Notes from the #IndieHackers podcast featuring @BrucePinchbeck , @cksopher
Lots to learn from their journey.
-Deep Research
-Community Focus
-Brand Authenticity
Check it out👇
https://t.co/80HROfUcQn
@cksopher, CEO and Founder of @WhereByUs and @tryletterhead, explains that email is now a mainstream form of media, like TV or radio. He believes email marketing should be more personal and offer value to passionate receivers. Learn more in today’s podcast.
@cksopher, CEO and Founder of @WhereByUs and @tryletterhead, goes retro to go forward. Providing valuable content in email newsletters is his key to better engagement from potential and current customers; builds community too! Learn more about this in today’s podcast.
I love local newsletters like this!
They're fun and useful. Quirky and unique.
But they're also *really* hard to grow.
If I had to grow a local newsletter like Boise Dispatch, here's what I'd try...
@KidsAreNotToys @ranjanxroy@TheStalwart Thanks, @KidsAreNotToys! Diversified revenue streams for creators are critical, and with newsletters specifically, you can start to break out of the standard CPM with niche audiences.
Attracting advertisers for your #newsletter used to take up valuable time, money, and energy – but not with self-service advertising! 🚀
https://t.co/FcWRg5aeZH