Find me on @bluesky. Writer/editor with bylines in @craftbeerbrew, @newschoolbeer, @vinepair & @sip_magazine. Former @beeradvocate editorial director. He/him.
It's field day season! We will keep the running list of barley field days updated on our event page: https://t.co/ghjvhCBlBp. Hope to catch you out in the barley fields!
in the world of “marketing” people over index on tactics, channels, and strategies, but the entire goal of the effort, whether a facebook ad, an OOH billboard, a TV spot, or an email is to get people to care about the thing you are selling. The foundational skill that makes you good at any of that is being a good copywriter. Because good copywriting is the result of good research and customer understanding. If you can write copy that converts, or gets attention, you've likely figured out all the prerequisite stuff. Channels and tactics are the ‘last mile.’