Ben Keene

Find me on @bluesky. Writer/editor with bylines in @craftbeerbrew, @newschoolbeer, @vinepair & @sip_magazine. Former @beeradvocate editorial director. He/him.

[American Malting Barley Association @AMBA_Barley]

It's field day season! We will keep the running list of barley field days updated on our event page: https://t.co/ghjvhCBlBp. Hope to catch you out in the barley fields!

[Ben Keene @WhereandBack]

When was the last time you filled a growler at a brewery?

[Ben Keene @WhereandBack]

@StoneBrewing This is a time when there aren't enough Stone locations...

[Ben Keene @WhereandBack]

@jakeuitti @RobertParish00 Congrats on memoir number three!

[Ben Keene @WhereandBack]

@RamsteinBeer Such a treat and the first Eisbock I ever tried.

[Ben Keene @WhereandBack]

@BeerGuysRadio @Boulevard_Beer Very worth it.

[Ben Keene @WhereandBack]

@TroegsBeer Sounds far out!

[Ashwinn @Shwinnabego]

in the world of “marketing” people over index on tactics, channels, and strategies, but the entire goal of the effort, whether a facebook ad, an OOH billboard, a TV spot, or an email is to get people to care about the thing you are selling. The foundational skill that makes you good at any of that is being a good copywriter. Because good copywriting is the result of good research and customer understanding. If you can write copy that converts, or gets attention, you've likely figured out all the prerequisite stuff. Channels and tactics are the ‘last mile.’

[Ben Keene @WhereandBack]

@mkobach A complete snooze fest.

[Ben Keene @WhereandBack]

@Happyhourguys I've seen it too! Equal parts lazy and obnoxious.

[Ben Keene @WhereandBack]

@mybeerbuzz @crhammockbrew Possibly the first instance of the '90s sliding into a brewery's DMs in 2026 to suggest a beer name.

[Ben Keene @WhereandBack]

@fognog It's a Fn time machine!

[Ben Keene @WhereandBack]

@BeerGuysRadio @SierraNevada Accurate!

[Ben Keene @WhereandBack]

@Happyhourguys A plucky little brewery that marched to the beat of its own drum. Sad to hear this news.

[Ben Keene @WhereandBack]

@TheDonOfBeer Seems like it's time to triple the fun with a Triple IPA episode...

[Ben Keene @WhereandBack]

Here's hoping your holidays have been the merriest! May the Christmas cheer (in this case @Block15Brewing) last until the end of the year.

[Ben Keene @WhereandBack]

Die Hard is a Christmas movie. And in this house @Boulevard_Beer Rye on Rye is a #Christmasbeer.

[Ben Keene @WhereandBack]

@fognog Enjoying itself, wherever it is!