Widerfunnel (Now Conversion)

We've merged and rebranded as Conversion! Make sure to follow @conversion_com for updates!

[Widerfunnel (Now Conversion) @WiderFunnel]

Why do users convert? Introducing our Lever Framework https://t.co/QJxD58uzos

[Widerfunnel (Now Conversion) @WiderFunnel]

Direct Energy Case Study! https://t.co/wIcrXSpyV2

[Widerfunnel (Now Conversion) @WiderFunnel]

We have a big announcement...

Learn more: https://t.co/r0uYf9nSs0

PS: Follow @conversion_com for more updates!

#experimentation #abtesting #conversionrateoptimization

[Widerfunnel (Now Conversion) @WiderFunnel]

Happy to announce that this week we are celebrating Widerfunnel’s 15th anniversary!!

We would like to thank all our employees, clients and partners for all the great memories so far, and we look forward to many more.

Learn more about our story here: https://t.co/z7Gwq7PjWV

[Widerfunnel (Now Conversion) @WiderFunnel]

TBT: "If you’re not prepared to fail, you’re not prepared to learn. And unless people and organizations manage to keep learning as fast as the world is changing, they’ll never keep growing and evolving."

#experimentation #abtesting

https://t.co/S9wEbNuV39

[Widerfunnel (Now Conversion) @WiderFunnel]

Do successful experimentation programs foster a culture of experimentation or does a culture of experimentation foster successful experimentation programs? 🐔🥚

#experimentation #abtesting #conversionrateoptimization

[Widerfunnel (Now Conversion) @WiderFunnel]

Remember, always wait for the calculated sample size to be reached before determining the results of a test.

#experimentation #abtesting #conversionrateoptimization

[Widerfunnel (Now Conversion) @WiderFunnel]

One of our best experiments ever...

Learn more about our Flex Fridays here: https://t.co/ertCYNmwMr (And yes, we're hiring!)

#experimentation #abtesting #conversionrateoptimization

[Widerfunnel (Now Conversion) @WiderFunnel]

We asked the Direct Energy team to answer a few questions about their experimentation program. Click on the link to read their responses.

#experimentation #abtesting #conversionrateoptimization

https://t.co/TzKsY7pOrQ

[Widerfunnel (Now Conversion) @WiderFunnel]

Experimentation News From The Last 30 Days!

#conversionrateoptimization #abtesting #experimentation

https://t.co/f4CU4SAtlr

[Widerfunnel (Now Conversion) @WiderFunnel]

Looking for some tunes to play while you launch experiments? 🎵 Widerfunnel has put together an album for you!

Did we miss any songs? Share them in the comments 🎸

#experimentation #abtesting #conversionrateoptimization

[Widerfunnel (Now Conversion) @WiderFunnel]

So you're managing an experimentation program. What tech can you help you do this?

We asked Alex Mason, Sr. Experimentation Strategist, to share his thoughts on how companies typically use technology to manage their experimentation programs.

#experimentation #abtesting @liftmap

[Widerfunnel (Now Conversion) @WiderFunnel]

One of the major pitfalls of a/b testing...

Not planning your optimization roadmap.

A roadmap for your A/B testing program is a crucial first step.

Learn more here: https://t.co/T1qzqJbJsh

#abtesting #experimentation #conversionrateoptimization

[Widerfunnel (Now Conversion) @WiderFunnel]

We asked two of our senior experimentation experts here at Widerfunnel, Michael St Laurent & Alex Mason, what they would do if they walked into a new org and wanted to build an actual experimentation program?

#experimentation #abtesting #conversionrateoptimization

[Widerfunnel (Now Conversion) @WiderFunnel]

New case study featuring Direct Energy, part of NRG Energy, one of the largest providers of power and natural gas in the US.

Read the case study to learn more about our journey together: https://t.co/BbaD5LD3C8

#experimentation #abtesting #conversionrateoptimization

[Widerfunnel (Now Conversion) @WiderFunnel]

We asked 2 of our senior experts here at Widerfunnel, Michael St Laurent and Alex Mason, about metrics at an experimentation program level. Listen to their answers in the clip below.

#experimentation #abtesting #testandlearn

[Widerfunnel (Now Conversion) @WiderFunnel]

April's Experimentation News Is Here!

Includes content from industry professionals like Allen Chang from Disney, Ilya Izrailevsky from Robinhood, Stefan Thomke from Harvard Business, and more!

#experimentation #abtesting #conversionrateoptimization

https://t.co/fV2siPParN

[Widerfunnel (Now Conversion) @WiderFunnel]

Hypotheses, p-values, statistical significance, sample size... where's my lab coat and safety goggles? 🤓🔬

#experimentation #abtesting #conversionrateoptimization

[Widerfunnel (Now Conversion) @WiderFunnel]

"There can be no Plan B because there is no planet B" (Secretary-General Ban Ki-moon, 2014)

Today is Earth Day and it is always a great reminder that we only have one planet we can call home. 🌍

#abtesting #earthday #experimentation

[Widerfunnel (Now Conversion) @WiderFunnel]

Come build experiments with us! No beakers or flasks necessary!

Widerfunnel works with some of top brands in the world to build experimentation programs, testing different ways to increase conversions and/or learn more about their customers.

https://t.co/PzTqU3MABd