Happy to announce that this week we are celebrating Widerfunnel’s 15th anniversary!!
We would like to thank all our employees, clients and partners for all the great memories so far, and we look forward to many more.
Learn more about our story here: https://t.co/z7Gwq7PjWV
TBT: "If you’re not prepared to fail, you’re not prepared to learn. And unless people and organizations manage to keep learning as fast as the world is changing, they’ll never keep growing and evolving."
#experimentation#abtesting
https://t.co/S9wEbNuV39
Do successful experimentation programs foster a culture of experimentation or does a culture of experimentation foster successful experimentation programs? 🐔🥚
#experimentation#abtesting#conversionrateoptimization
We asked the Direct Energy team to answer a few questions about their experimentation program. Click on the link to read their responses.
#experimentation#abtesting#conversionrateoptimization
https://t.co/TzKsY7pOrQ
Looking for some tunes to play while you launch experiments? 🎵 Widerfunnel has put together an album for you!
Did we miss any songs? Share them in the comments 🎸
#experimentation#abtesting#conversionrateoptimization
So you're managing an experimentation program. What tech can you help you do this?
We asked Alex Mason, Sr. Experimentation Strategist, to share his thoughts on how companies typically use technology to manage their experimentation programs.
#experimentation#abtesting@liftmap
One of the major pitfalls of a/b testing...
Not planning your optimization roadmap.
A roadmap for your A/B testing program is a crucial first step.
Learn more here: https://t.co/T1qzqJbJsh
#abtesting#experimentation#conversionrateoptimization
We asked two of our senior experimentation experts here at Widerfunnel, Michael St Laurent & Alex Mason, what they would do if they walked into a new org and wanted to build an actual experimentation program?
#experimentation#abtesting#conversionrateoptimization
New case study featuring Direct Energy, part of NRG Energy, one of the largest providers of power and natural gas in the US.
Read the case study to learn more about our journey together: https://t.co/BbaD5LD3C8
#experimentation#abtesting#conversionrateoptimization
We asked 2 of our senior experts here at Widerfunnel, Michael St Laurent and Alex Mason, about metrics at an experimentation program level. Listen to their answers in the clip below.
#experimentation#abtesting#testandlearn
April's Experimentation News Is Here!
Includes content from industry professionals like Allen Chang from Disney, Ilya Izrailevsky from Robinhood, Stefan Thomke from Harvard Business, and more!
#experimentation#abtesting#conversionrateoptimization
https://t.co/fV2siPParN
"There can be no Plan B because there is no planet B" (Secretary-General Ban Ki-moon, 2014)
Today is Earth Day and it is always a great reminder that we only have one planet we can call home. 🌍
#abtesting#earthday#experimentation
Come build experiments with us! No beakers or flasks necessary!
Widerfunnel works with some of top brands in the world to build experimentation programs, testing different ways to increase conversions and/or learn more about their customers.
https://t.co/PzTqU3MABd