Wiktoria Klin-Lee

Mom. Living the dream, building Web3 socials since 2020 👾 | Ex Social Lead @coredao_org, @phemex_official, @tiktok_us

[Ledn @hodlwithLedn]

Gold comes to Ledn.

Bitcoin. @tethergold . The stablecoins the world runs on — on one platform. Held to the standard that's protected clients with a perfect track record since 2018.

What's new on Ledn today:

→ Borrow and repay loans in USD₮ or USA₮
→ Trade across 10 integrated pairs
→ Store BTC, Tether Gold (XAU₮), USD₮ and USA₮

And later this year: gold-backed loans.

Learn more: https://t.co/ARLtsMgjMS

[Ledn @hodlwithLedn]

Today, we're making bitcoin-backed lending more transparent than ever.

Rates as low as 9.99% APR. No calls. No waiting.

Your rate is determined by your loan size. See it instantly, before you apply.

Better rates. Same gold-standard bitcoin protection.

https://t.co/BCEcppxB7a

[Ledn @hodlwithLedn]

It’s beginning to look a lot like bitcoin ❄️

[Emily Lai @emilylai]

https://t.co/kJ40qlswvl

[Leila Hormozi @LeilaHormozi]

Life becomes 100x better when you stop letting your mood dictate your behavior and start doing what you committed to doing.

[camol @camolNFT]

Actual crypto marketing tips:

- Give people shareable brand interactions, content is king
- Adding people to X Lists shows up in their notifications, generally leads to reposts/follows
- QRTs on your posts are great for visibility, find ways to get them
- QRTing other people is bad for your engagement
- Too many spaces becomes dilutionary
- Have a team member reply to all the comments on your brands post, establishes personality to the team
- There’s tools to incentivize engagement that aren’t SocialFi, @dripchain is one of my favs
- Have your brand/team in as many GCs as possible and stay active
- Interact w/ everyone posting about the brand, just use TweetDeck and use Boolean statements to set up a feed to see it
- Always include media
- 3 posts max a day, never within 2 hours of each other
- Don’t spam repost, it kills your engagement
- Reply guy
- 95% of inbound partnerships are scams, but 5% are INCREDIBLE
- People don’t like long campaigns or walls of text, make things simple
- No one reads threads
- Roadmaps are bad. Ship and update people as you do.
- Don’t waste a small deliverable at a random point, take over the timeline with several large + small ones back to back
- Humor is a tool. Use it.

That’s it for today, I hope these help ❤️

[Wiktoria Klin-Lee @WiktoriaKlin]

I've been repeating it since i started working in web3, community needs value content

[Bachi @julibachi]

something’s changing in crypto marketing.
less ‘growth hack,’ more craft.
less ‘viral,’ more valuable.

people are realizing you can’t fake trust.
you have to build it, one story at a time.

[Stan @Stanunlocked]

There are only 3 reasons people follow you:

- you teach them something
- you make them laugh
- you announce an airdrop

[Wiktoria Klin-Lee @WiktoriaKlin]

@jkey_eth Maybe if we go out of CT and go where the 'mass' it could be a first step

[Polina Kalashnikova @kalashnikovapv]

SMM is the hardest marketing role to hire for

• You need someone who’s both creative and analytical
• They have to understand algorithms, community psychology, brand voice, crisis management, and basic design
• Everyone thinks they can do it, which makes spotting real talent harder.
• Taste matters. A lot.
• Curiosity is non-negotiable. They need to actually want to stay ahead of trends, platform shifts, and cultural changes
• Now that more and more brands go beyond X, they have to be fluent across multiple platforms.

You can train for parts of it, but very few people put it all together

Most companies end up hiring someone who's either great at strategy but can't create engaging content, or great at content but can't think strategically about business goals

Finding both in one person who also understands crypto?
TOUGH

[The Wolf Of All Streets @scottmelker]

I really want to buy some bitcoin under $100k again.

[The C̶r̶y̶p̶t̶o̶ Intern @ProofofIntern]

being a good social media manager isn’t just about shitposting or acting like a “degen.”

it’s about translating brand goals into content that gets seen, remembered, and acted on.

the ones who combine business goals with social best practices are worth their weight in gold.

[The C̶r̶y̶p̶t̶o̶ Intern @ProofofIntern]

the harsh truth about content:

your audience only cares about what you’re going to give them.

whether that’s you educating, entertaining or inspiring them.

they rarely actually care about you (individually) or your project and only what you give them.

when you take your ego out of your content and write with this in mind, your content will perform better.

give the people what they want, not what you want.

[Emily Lai @emilylai]

i think …working in crypto became cool again this week?

[NGRAVE @ngrave_official]

Since the dawn of time, man wanted ownership. It's time to evolve.

[The C̶r̶y̶p̶t̶o̶ Intern @ProofofIntern]

nobody opens up social media to actively check what your brand is posting.

it’s your job to write with this in mind and show them why they should care…

[The C̶r̶y̶p̶t̶o̶ Intern @ProofofIntern]

want fresh ideas for your social posts or marketing?

stop looking at what’s happening in web3 and start looking at web2.

there’s a vast range of examples in web2 vs web3 and by staying inside of your niche, you only end up repeating the same things and looking like a copycat.

[Uttam @uttam_singhk]

The best crypto projects are the ones you can explain in a single sentence.

[Wiktoria Klin-Lee @WiktoriaKlin]

Offchain summer

[Wiktoria Klin-Lee @WiktoriaKlin]

@Emma_Mkr preach 🙌🏻