Singi Luminary

Founder: | Creative Entrepreneur.

Building brands, systems & digital experiences.

[Singi Luminary @Wilberforcy]

Entrepreneurs,

Welcome to Luminary Friday,

Today we’re diving into one of the hardest and most critical parts of building a startup: Getting Clients.

This is a subject I personally coach founders on because it’s where most struggle and where the real game is won.

Where are you joining today’s Luminary Friday from?

#LuminaryFriday

[Simons @Simon_Ingari]

Stop using "please find attached" in your emails.

Here's what to say instead:

[Eric @amerix]

I have some advice for young men newly employed,

When you get employed:

• Be grateful to God, your parents, your mentors and your boss for this opportunity

• Work hard

• Respect your employer

• Adhere to your employer's rules and protocols

• Embrace the mission and vision of the employer

However, if working for your employer becomes unbearable due to other reasons,

• Quit respectfully

• Follow the procedures of quitting as written in your contract or employment letter

• Return your employer's resources in your custody

• Handover politely and thank your employer for giving you an opportunity

• Leave with a clean conscience

Don't be chaotic, abusive and contemptuous on your way out.

Don't think you are smarter than your employer.

The employer you are disrespecting gave you a livelihood when you were seeking a footing and direction.

The employer may not have paid you to your satisfaction, but be polite.

Don't go bad mouthing your employer, speaking nastily, and broadcasting your foul mouth while disclosing what is considered private policies, programs, products or services of your former workplace.

Leave courteously.

This way, you open room for better opportunities, newer networks and better leverage.

Don't be a rude employee. Other employers will fear giving you opportunities in the future because they don't trust you.

Be courteous when you close the door behind you, the universe will be kind to you on your way out.

[Singi Luminary @Wilberforcy]

@Faelynnom Join Luminary community

[Singi Luminary @Wilberforcy]

@readswithravi The millionaire Fastlane

[Singi Luminary @Wilberforcy]

Good afternoon,

Today we will not have #luminaryFriday business classes.

See you next week for the classes.

[Singi Luminary @Wilberforcy]

@moneyacademyKE That budget is too low for statehouse, it should actually go up by over 550%.

Kiawa!

[Singi Luminary @Wilberforcy]

People don't care, they pretend to care.

[Ja Loka @_fels1]

There are two traps every ambitions needs to avoid:
1. Caring what people think.
2. Thinking that people care

[Singi Luminary @Wilberforcy]

Every complaint from a customer is free consulting.

A person can charge thousands to tell you what your customers would tell you for free, only if you listened.

The businesses that grow fastest aren't the ones who never get complaints. They're the ones who treat every complaint like a product brief. Feedback is a gift. Ignoring it is expensive.

[Singi Luminary @Wilberforcy]

@MasculinitySato Share your email via dm

[Dear Son. @DearS_o_n]

I fell in love with this sentence:

"Forgive yourself for not knowing earlier what only time could teach."

[Singi Luminary @Wilberforcy]

This is insanely unbelievable.

[Moe @moneyacademyKE]

Elon Musk has officially become the world's first trillionaire.

This comes after SpaceX (SPCX) stock began trading, pushing the value of his holdings past the $1 trillion mark

[Singi Luminary @Wilberforcy]

ENTREPRENEURS,

That marks the end of today's class.

Thank you for showing up, learning, and investing in your growth.

Remember: building a successful business and becoming a better version of yourself is a journey of consistent improvement.

See you next Friday for another session of #LuminaryFriday.

Keep building. Keep learning. Keep growing.

[Singi Luminary @Wilberforcy]

ENTREPRENEURS,

If your customers only talk about your price, you've failed to communicate your value.

Price objections are almost never really about price.

They're about uncertainty.

The prospect is asking:
"Will this actually work?"
"Can I trust this person?"
"Is this worth what I'm giving up?"

When you haven't answered those questions, price becomes the only metric they have to evaluate you by.

Fix it with:
1. Case studies that show specific results
2. Testimonials that address the exact fear they have
3. A clear breakdown of what they're buying and why it costs what it costs
4. A guarantee that removes risk from their side

Sell value loud enough that the price is an afterthought.

#LuminaryFriday

[Singi Luminary @Wilberforcy]

ENTREPRENEURS,

People don't buy services. They buy outcomes, status, convenience, speed, certainty, or relief.

Nobody wakes up thinking "I need a brand identity."
They wake up thinking "I'm losing credibility to competitors who look more established than I am."

Sell the after, not the during.

Outcomes: "You'll have 3 new client inquiries a week"
Status: "You'll be the brand people screenshot and share"
Convenience: "We handle everything, you review and approve"
Speed: "Launch-ready in 10 business days"
Certainty: "You'll know exactly what you're getting before we start"
Relief: "Stop worrying about your online presence"

When you speak in outcomes, you speak in money.

Rewrite your main service offer using one of these six buying motivations.

#LuminaryFriday

[Singi Luminary @Wilberforcy]

ENTREPRENEURS,

Most businesses fail because they run out of customers. The rest fail because they run out of cash.

That covers almost everything.

And the two are related.

No customers = no revenue = cash crisis.
Poor cash management = can't serve existing customers = churn and collapse.

The antidote:
1. Build a predictable pipeline (never stop marketing, even when busy)
2. Maintain a cash buffer (3 months minimum operating expenses)
3. Invoice fast. Follow up faster.
4. Price for sustainability, not just competitiveness

Most founders feel the symptoms (stress, slow months, late payroll) without diagnosing the root: customer pipeline and cash discipline.

Fix these two. Everything else is manageable.

#LuminaryFriday

[Singi Luminary @Wilberforcy]

ENTREPRENEURS,

The easiest way to grow revenue is often raising your standards, not increasing your workload.

You don't need more clients. You might just need better ones.

When you raise your standards:

1. You attract clients who respect your process
2. You deliver better work (fewer distractions, better briefs)
3. You charge more because your output is consistently excellent
4. Your reputation compounds

More work at low standards = burnout.
Less work at high standards = leverage.

Raise the bar for who you take on. Raise the bar for how you deliver. Raise the bar for what you charge.

Growth isn't always about more. Sometimes it's about better.

#LuminaryFriday

[Singi Luminary @Wilberforcy]

ENTREPRENEURS,

Stop trying to compete on price. Someone will always be willing to make less money than you.

Price wars have one winner: the customer.

When you race to the bottom, you attract clients who will leave the moment someone offers them 10% less. You commoditize your work. You undervalue your expertise.

The alternative:

1. Compete on outcomes ("we delivered 3x ROI for our last 5 clients")
2. Compete on speed ("we launch in 2 weeks, not 2 months")
3. Compete on certainty ("we guarantee X or we work for free")
4. Compete on experience ("working with us feels different")

Premium clients don't buy cheap. They buy safe, smart, and reliable.

#LuminaryFriday

[Singi Luminary @Wilberforcy]

ENTREPRENEURS,

A great product without distribution loses to an average product with excellent distribution every day.

This is one of the hardest truths in business and one of the most useful.

You can spend a year perfecting your product while your competitor with a mediocre one wins the market because they figured out how to reach customers.

Distribution is:
Your SEO strategy
Your referral network
Your partnerships and integrations
Your content and brand authority
Your sales team or process

Quality is your right to stay in the game. Distribution is how you win it.

Simply ask "how will people find this?" before you ask "how good is this?"

#LuminaryFriday

[Singi Luminary @Wilberforcy]

ENTREPRENEURS,

The richest opportunities are usually hidden behind boring industries everyone else overlooks.

Everyone wants to build the next Airbnb.
Nobody wants to digitize livestock records in rural Kenya.

But which one has more competition?

The biggest fortunes are often built in industries that sound unglamorous:

Accounting software
Waste management logistics
Agricultural supply chains
Insurance distribution

Boring industries = less competition + loyal customers + real problems.

When a market doesn't feel exciting to outsiders, it's usually because it's complex and undeserved. That's the signal, not the deterrent.

Chase problems, not prestige.

#LuminaryFriday