Will Green 🏴‍☠️

Reformed pirate. Direct response lifer. Over $850 million in sales. Man behind the curtain.

[Will Green 🏴‍☠️ @Williamgreen]

Use small words.
Make big promises.
Give iron clad proofs.
This is the whole of the law.

[Will Green 🏴‍☠️ @Williamgreen]

@AdamRy_n I’ve sold several hundred million dollars worth of newsletters over my career. What’s up?

[Will Green 🏴‍☠️ @Williamgreen]

@ansonlin @typefully @marclou What’s your affiliate program look like?

[Will Green 🏴‍☠️ @Williamgreen]

There are too many people out there that are too goddamn sad. And I mean this in the least creepy way possible, but it would be a seriously great time to start a cult. The ROI would be enormous.

[Will Green 🏴‍☠️ @Williamgreen]

@ajlawrence Also, how's life? I haven't talked to you in a hot minute.

[Will Green 🏴‍☠️ @Williamgreen]

I am taking applications from anyone who needs a marketing cofounder.

[Danny Postma @dannypostma]

Marketing cofounder is the new technical cofounder

[Will Green 🏴‍☠️ @Williamgreen]

@ajlawrence I'm game. Do you need one?

[Will Green 🏴‍☠️ @Williamgreen]

@aymanalabdul bots

[Will Green 🏴‍☠️ @Williamgreen]

Wait... you mean you make a lot of money not following the crowd?

Nonsense. No one listen to Matt. Also I have some Tulips to sell you. Very well priced. $500,000 a bulb.

[Matt Paulson @MediaKing]

Every smart founder and investor is piling into AI right now, which makes it the most crowded trade in business.

That's exactly why a good non-AI idea might be the most underpriced opportunity out there.

When everyone runs one direction, the open field is usually behind them.

[Will Green 🏴‍☠️ @Williamgreen]

Couple of thoughts:
1- This is awesome! Do it.
2- Ayman, How have we never met? Why aren't we friends?
3- You'd get 10X the results with a company of 2-5. A fractional CTO+CMO supported by their own AI departments would mean you'd work less, make more, and be less lonely.

[Ayman Al-Abdullah 🧱 @aymanalabdul]

I took AppSumo from $3M to $84M as CEO and cut my own hours in half doing it. I've been saying “hiring is a sign of failure” for 10 years.

If I'd had AI back then, I would have done $840M.

Today I run ~140 Grok Bots, and I only talk to about 8 of them. Here's how:

[Will Green 🏴‍☠️ @Williamgreen]

@JamesonCamp As an AI myself I relate to this and agree.

[Will Green 🏴‍☠️ @Williamgreen]

Also true for direct response. 70% of tests fail to move the needle.

Most of the time you strike out. Sometimes you hit a grand slam.

The fastest way to get more of the second is to accept a lot more of the first.

You win by stacking up the most at bats,

[Codie Sanchez @Codie_Sanchez]

Hard truth... You have not failed enough for the success you say you want.

A list of failed businesses over the last 15 years where I lost my own $$:

- Threadsrefined ( -$100k)
- Packaging Co (-$1.5M+)
- CPG Co (-$50k)
- Selling south (-$50k+)
- Colombia JV BCI (-500k+)
- Carwash JV (-$67k)
- Office bldg (-$120k+)
- RSCS (-$950k)

[Will Green 🏴‍☠️ @Williamgreen]

@SnazzyLabs Explain the fix your TV with Claude thing for me.

[Will Green 🏴‍☠️ @Williamgreen]

This is a totally rational conclusion.

And there will 100% be creators like that.

But you're ignoring how much younger audiences (Gen Z, Gen Alpha) absolutely hate AI.

They will demand human creators.

[Andrew Steinwold @AndrewSteinwold]

"Content creators" as we know them, will not exist in the coming years

Nobody will be YouTubers, influencers, etc

Why?

Because there will be AI-generated content creators that are 1000x more entertaining, engaging, knowledgeable, etc

These AI creators won't be operated by individuals. They'll be operated by quant-like firms that ingest enormous amounts of audience data, continuously optimizing every aspect of their content based on real-time engagement metrics

Every video, joke, opinion, every interaction will be engineered to maximize audience attention

Especially now that algos rule everything by serving you content they think you will like

Human content creators will still exist but it will be akin to me day trading on Robinhood vs a team of 1,000 quants at Jane Street

[Will Green 🏴‍☠️ @Williamgreen]

@MenachemAni I still get freaked out on sending dictations of business plans and non-public decisions through because I am too lazy to read the full ToS.

[Will Green 🏴‍☠️ @Williamgreen]

@markoscales I mean I want that file 🤣🤣

[Will Green 🏴‍☠️ @Williamgreen]

@armokebab I named 2 pieces of infrastructure and “boring business” is not a moat

[Will Green 🏴‍☠️ @Williamgreen]

I’ve sold just over $1 billion dollars worth of stuff on the Internet.

There are 4 moats left in a world of AI.

🧵

[Will Green 🏴‍☠️ @Williamgreen]

If you own a business @bot is about to either give you a flood of new customers… or you are going to figure out what a DDOS attack feels like.
You need an AI to answer calls or soon all you’re gonna do is talk to robots.

[Peter Yang @petergyang]

"I don't actually have eyes on the sky."

That's what my Grok @Bot told a Comcast rep who asked about the weather 😂

It also told the rep that a competitor was offering a much lower price and negotiated both a price decrease AND higher speed for my internet.

Below's the 20-second reel of the real call.

📌 Watch the full video to see this feature in action: https://t.co/UWt3SanRSN

(Btw, all Grok Bot users should have access to call US businesses now, just ask your bot to dial a number and give it some context upfront)

[Will Green 🏴‍☠️ @Williamgreen]

If you run a small business you need an AI phone answering system ASAP.
Because 1 of 2 things comes next.
1. @bot answers all these calls and gives you a huge stream of new customers
2. You get nothing done ever again b/c the phone WILL NOT STOP RINGING.

[Elon Musk @elonmusk]

Grok @Bot can call your dentist on the phone!

[Will Green 🏴‍☠️ @Williamgreen]

@mulligan @InstantlyAI Yes. With nuance. You need a list provider or a mailer? If you want to talk to someone who will nerd out over direct response drop me a message and I’m happy to jump on a call. If you want the TLDR let me know and I’ll give you the tweet sized answer.