I have been trying to find something meaningful to say about the Id Software layoffs.
My “Microsoft will probably be a good steward of the brand” statement isn’t aging well, and this is certainly going to dampen the mood of the founder reunion at QuakeCon next month.
I’m saddened, but I can’t muster anger or outrage over it. I don’t have access to the books, but I suspect that Id Software was a marginal business from Microsoft’s perspective. I believe the reports that Minecraft revenues have been carrying several other studios.
To continue being produced long term, games need to succeed, not just be beloved.
Games are competing with every other option for spending your leisure time and money, and the competition is brutal.
You can’t rule out the possibility that executives are idiots, but that shouldn’t be your default belief. I don’t think there is any obvious path that would have doubled the revenue from Id games.
Could they have gotten more with a different pricing strategy?
Could they have created more things for fans to buy?
Could they have cost effectively marketed in a way that reached more players that would have loved and bought the games?
Could they have changed the game designs and broadened the appeal to more players without alienating existing ones?
Could they have produced the games at a lower cost, faster or cheaper?
I really don’t know.
The game isn’t over yet, and I hope the studio rallies through.
@RMBee@ThatChrisGore Everyone has been complaining about the wrong things.
Ancient Greek Experts React to Christopher Nolan’s The Odyssey https://t.co/020ax9RQ3t
I’m so sorry for everyone at id Software affected by these layoffs.
I know what it feels like to leave id while id goes on. It’s a strange and painful thing to step away from a place that holds so much of your work, friendships and history.
The people at id have done a great job moving that legacy forward. DOOM, Quake, and Wolfenstein are not easy names to carry on, especially in today’s industry. The last few games showed real care, skill and respect for what those worlds mean to people.
A note on digital preservation: id's history is critically important to the history of games. I’ve preserved id’s complete early history from our start at Softdisk through to August 6, 1996, including materials and assets that, as far as I know, id itself no longer has. I hope someone is doing the same for the company’s ongoing legacy (the work, code, assets, stories and the people behind them).
I’m thinking of everyone at id today, and everyone else affected by yesterday’s layoffs. Romero Games was there a year ago. I know how devastating it is, and my heart's with all of you.
35 years later… he's back!
James Cameron's groundbreaking and Academy Award-winning sci-fi classic TERMINATOR 2: JUDGMENT DAY returns to the big screen on Judgment Day itself. Tickets go on sale July 17.
@jordan_mclain@davehanson@ChrisCamillo She has a PhD in computer science and things to say about tech bro shitshows.
The AI Layoff Payback Has Begun https://t.co/1KxaJZBmtn
@davidscottjaffe Playstation & XBOX are following Amazon's Luna. This video is from April 2026. ⬇️
Amazon LUNA Just CANCELLED Third-Party Games – What You NEED to KNOW! https://t.co/W8jULWqxSt
@jordan_mclain@davehanson@ChrisCamillo Now he's working on orbital GPU data centers. ⬇️
Robinhood Made Baiju Bhatt a Billionaire. So Why Start Over? | The WSJ https://t.co/enAhfrktUd via @YouTube
I started Magnises back up today and I'm going to share my playbook.
My goal is a 10k member and $20m/year business in 18 months*
The math: 1k members at $900/year, 9k members at $1,500/year, and + 50% of membership fees as ancillary revenue.
*not a projection, no promises ;)
I started Magnises back up today and I'm going to share my playbook.
My goal is a 10k member and $20m/year business in 18 months*
The math: 1k members at $900/year, 9k members at $1,500/year, and + 50% of membership fees as ancillary revenue.
*not a projection, no promises ;)