Juan Tavares

Creative Strategist | FB Ads

[Juan Tavares @Workwith_Juan]

@SHAMTHOMAS369 look for the right people and just put in the action

[Juan Tavares @Workwith_Juan]

Hey if you’re starting out as a creative strategist dm me and let’s connect

[Juan Tavares @Workwith_Juan]

@saikurrra Just say whatever you need*

[Juan Tavares @Workwith_Juan]

@saikurrra The infinity context and just whatever you need without all the huge explanations is just so much value.

[Juan Tavares @Workwith_Juan]

@AndrewWriteCopy Ok, boss 🫡

[Juan Tavares @Workwith_Juan]

@pankzchaudhari hey bro could you send me a dm? would like to talk to you

[Juan Tavares @Workwith_Juan]

@shauneng Just like your creatives, supply chain, product, etc.

[Juan Tavares @Workwith_Juan]

@shauneng Every decision you make for your business should always have a deep intent behind it.

[Juan Tavares @Workwith_Juan]

@shauneng I think it’s just peoples ego. They’re thinking like “i’m the goat why ts not performing? Probably is just meta”

[Juan Tavares @Workwith_Juan]

@Mho_23 Don't use this without a really good research and thinking process behind. Unless you want to get f in the ahh.

[Juan Tavares @Workwith_Juan]

@AndrewWriteCopy There’s this one that is bit more famous, it’s called Breakthrough Advertising, idk if you guys heard it before it’s from a guy called Earl Schartwz or something.

[Juan Tavares @Workwith_Juan]

Brands that get past $10M ask a different question.
Not: "how much does this person cost me."
But: "what does this person make possible that I can't do myself."
A strategist at $10k/month who catches $30k in misdirected spend in the first 30 days is not a cost. A $2k hire who runs the same dead creative for six months without flagging it is.
The question you start with determines who you hire and what you get from them.

[Juan Tavares @Workwith_Juan]

What I keep seeing in beauty and health brands:
Founder takes the lowest bid. Briefs are a paragraph. Ads could be for any brand selling anything to anyone. ROAS drops in week two.
Founder concludes: "paid social doesn't work for us."
But treating creative as a line item produced line-item creative. The output matched the budget logic.
You hired for containment. You got it.

[Juan Tavares @Workwith_Juan]

@maxworld Yep

[Juan Tavares @Workwith_Juan]

@TheGuy0__ @harryecommerce @Jameseeeey Subscription.

[Juan Tavares @Workwith_Juan]

That’s a good way to handle price objections:

[Vivaan @vivaangandhi_]

This is how you make winning ads

[Juan Tavares @Workwith_Juan]

@kasramoradi higgsfield

[Juan Tavares @Workwith_Juan]

This won’t go viral like ChatGPT Image 2.0, but here’s what truly matters and what nobody is talking about… MAKING BANGER ads:
I’m seeing a lot of people making this absolutely crazy mistake.
Here’s the thing: When you don’t know how to make good ads, AI can’t save you. You have to go back to the fundamentals, good old Eugene and core marketing principles. You have to communicate and connect the product with the customer, and you can only do that by understanding and defining your AVATAR. The better you target the AVATAR, the better your ads are going to be. With this understanding, you’ll actually be able to come up with great MESSAGING, but how do you do that?
1) Research: Don’t be afraid to go deep and take a close look at your product’s FEATURES and your avatar’s DESIRES.
2) Avatar: You NEED to be SPECIFIC with your avatar, especially when SCALING to $100k/month. Define your avatar by looking at their:
•Desires (the core of your avatar)
•Emotions
•Experiences
3) Messaging: Now look at your avatar and figure out the ways you can connect the PRODUCT to your AVATAR.