12.0.5 goes live on April 21st, are you hyped?
We're celebrating the launch of the patch by giving away 1 code for a Thunder-Ridged Elekk mount
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Draw will take place on April 27th
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Thought you missed out on the Thunder-Ridged Elekk? Fear not, we got you – 12.0.5 is here on April 22nd, and we're giving away one of these bad boys to celebrate.
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🏅 Winner will be chosen April 26th (our ten-year channel anniversary!) #WoW_Partner
The WoW midnight 12.0.5 patch goes live April 21st & to celebrate I have a Thunder-Ridged Elekk to giveaway for you guys !!
to enter:
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winner will be drawn April 20th. !!
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🚨🚨🚨 GIVEAWAY ALERT 👇
We are giving away a Thunder-Ridged Elekk to celebrate the 12.0.5 patch, which goes live on April 21st!
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Winner selected May 5th!
🎉🎉 It's giveaway time!!! 🎉🎉
To celebrate the launch of 12.0.5 on April 21st, Blizzard has given me 1 code for a free Thunder-Ridged Elekk mount! To enter:
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Good luck everyone!!! 😊 #WoW_Partner
Blizzard has given me one code for the Thunder-Ridged Elekk mount to give away to celebrate the release of 12.0.5 Content Update on April 21. If you missed the promotion for this mount then look no further!
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Winner drawn on April 24th!
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12.0.5 launches April 21st and I have a Thunder-Ridged Elekk (previously from the Pringles promotion) to giveaway in celebration!
to enter:
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✅ Follow
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🎁 Winner will be drawn April 25th!
#WoW_Partner#giveaway
To celebrate the launch #Midnight early access, I'm giving away a copy of Midnight Epic Edition, courtesy of @Warcraft!🎉
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That's it! One winner drawn Sunday. Good luck! 🤞
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❄️4 DAYS UNTIL NORTHREND LIVE!❄️
Northrend Live in Toronto Feb 21!
Details: https://t.co/GSswNi0acb
🎁5x EPIC MIDNIGHT EDITION Codes to giveaway!
🌐EU/NA eligible!
🎟️Daily draw ends Feb 18 @ 8PM EST!
To Enter:
☑️Follow @ExtendedMaintGG
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#worldofwarcraft
I am a senior vice president at a $68.7 billion gaming company.
Activision-Blizzard.
We have a 30-year-old franchise.
Warcraft.
Millions of players. A subscription model that prints $15 a month per user. A cash shop on top of the subscription. Paid expansions on top of the cash shop.
Our former creative director just told the press he wishes we hadn't called it "Warcraft."
He said the name sounds intimidating.
He helped create the name.
We ran focus groups. The focus groups said the brand needed to be "more approachable." We asked the focus groups if they played the game. They did not. We took their advice anyway.
Our VP told an interviewer we want players to experience "weddings, raids, and new adventures." She listed weddings first. Before raids. In a game called Warcraft. Nobody in the room flinched.
She also said "No one thinks the same about Warhammer."
She compared our franchise unfavorably to a competitor. On the record. As a defense of the franchise.
The forums are on fire. Twenty-year veterans are writing goodbye posts. One thread is titled "Think I'm done with WoW." Another calls our pre-patch a "player purge."
We called our GDKP raiders "delusional."
We timed a cash shop bundle to launch during the Trading Post anniversary -- the one event where players earn free cosmetics. We offered 200 discounted items but kept the monthly currency cap at 1,000. The math doesn't work unless you open your wallet.
The community noticed. We described their concerns as "feedback we're monitoring."
We are always monitoring. We have never once changed course because of monitoring.
The players say we're "Disneyfying" the game. Turning gritty into cute. War into weddings. Orcs into mascots.
They're not wrong.
The data says approachable properties have wider TAM. Total addressable market. That's the metric now. Not "subscribers who love the game." Not "community that built this franchise." TAM.
TAM doesn't post on forums. TAM doesn't write goodbye letters. TAM doesn't have 20 years of muscle memory and lore knowledge and raid nights that turned into real friendships.
TAM is a number in a slide deck that makes a board feel comfortable.
We added player housing. Players have asked for it since 2004. We launched it in 2026. Twenty-two years. We described this as "listening to our community."
We are very good at listening. Eventually. When the feature aligns with a monetization roadmap.
Here is what I know and cannot say in a meeting:
The name was never the problem. The name built this. The name survived server crashes and subscription drops and an activision merger and a harassment scandal and a $68.7 billion acquisition.
The name is "Warcraft" and for 30 years nobody was confused about what it meant.
The problem is not that new players find the name intimidating.
The problem is that old players are starting to find us unrecognizable.
And we don't have a focus group for that.
I have another Midnight Epic Edition to give away for the holiday season!
to enter:
💟 like
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open to all regions!
🎄 winner will be drawn December 25, 2025
#WoW_Partner#Giveaway
Holy fuck guys we’re not "pushing hard" for or replacing concept artists with AI.
We have a team of 72 artists of which 23 are concept artists and we are hiring more. The art they create is original and I’m very proud of what they do.
I was asked explicitly about concept art and our use of Gen AI. I answered that we use it to explore things. I didn’t say we use it to develop concept art. The artists do that. And they are indeed world class artists.
We use AI tools to explore references, just like we use google and art books. At the very early ideation stages we use it as a rough outline for composition which we replace with original concept art. There is no comparison.
I talked about how we use ML here if you would like to know more:
https://t.co/41KPNjaqI7
We've hired creatives for their talent, not for their ability to do what a machine suggests, but they can experiment with these tools to make their lives easier.
If I speak about the Larian situation I may upset some of you, but there are people who really need to study the topic before speaking, learn the differences between AI slop and use cases where it can actually help, stages where it can speed up workflow
Not always black and white