Jay-Z stopped promoting Cristal. Years later, Moët Hennessy bought 50% of the champagne brand he helped build.
Rick Rubin’s retelling focuses on the order of those decisions.
He recalls Jay-Z feeling insulted by comments about hip-hop customers and deciding to stop supporting Cristal. In Rubin’s account, Jay had already walked away when somebody approached him about building another brand together.
Rubin says Jay liked the gold bottle. The opportunity became Armand de Brignac, widely known as Ace of Spades.
The public record gives that story a concrete ownership outcome. On February 22, 2021, Moët Hennessy announced it was acquiring half of Armand de Brignac and entering a global distribution agreement. Its announcement describes a 50–50 partnership.
LVMH dates Jay-Z’s involvement with the champagne house to 2006, working with the Cattier family. This was a business built over years.
The Cristal dispute also had two sides. Louis Roederer issued a response defending its openness to different cultures, including hip-hop. Rubin is describing how Jay-Z experienced the episode, rather than establishing the company’s intent.
What changed financially was Jay’s position in the product he was associated with. He became an owner of the brand, with an interest in the business his audience helped support.
When should the person helping create demand start asking for ownership?
Jay-Z stopped promoting Cristal. Years later, Moët Hennessy bought 50% of the champagne brand he helped build.
Rick Rubin’s retelling focuses on the order of those decisions.
He recalls Jay-Z feeling insulted by comments about hip-hop customers and deciding to stop supporting Cristal. In Rubin’s account, Jay had already walked away when somebody approached him about building another brand together.
Rubin says Jay liked the gold bottle. The opportunity became Armand de Brignac, widely known as Ace of Spades.
The public record gives that story a concrete ownership outcome. On February 22, 2021, Moët Hennessy announced it was acquiring half of Armand de Brignac and entering a global distribution agreement. Its announcement describes a 50–50 partnership.
LVMH dates Jay-Z’s involvement with the champagne house to 2006, working with the Cattier family. This was a business built over years.
The Cristal dispute also had two sides. Louis Roederer issued a response defending its openness to different cultures, including hip-hop. Rubin is describing how Jay-Z experienced the episode, rather than establishing the company’s intent.
What changed financially was Jay’s position in the product he was associated with. He became an owner of the brand, with an interest in the business his audience helped support.
When should the person helping create demand start asking for ownership?
Dana White’s response to UFC’s $7.7 billion Paramount deal: he wants $10 billion next time.
In this interview with Steven Bartlett, he describes people congratulating him on the agreement. His attention goes straight to what UFC now has to deliver for the company paying it.
The terms are public. TKO announced a seven-year U.S. media rights agreement beginning in 2026, worth an average of $1.1 billion a year. That adds up to $7.7 billion across the term, with payments weighted toward the later years.
White’s argument is that Paramount committed that money because it expects UFC to help its business. He sees his next job as making the partnership valuable enough to justify an even bigger number when the deal ends.
That $10 billion is his ambition. There is no signed renewal at that price in the evidence behind this clip.
The commercial change also matters: the agreement put UFC’s numbered events and Fight Nights on Paramount+ for U.S. subscribers without an additional pay-per-view charge. Paramount is betting on what those events can do for its subscription business.
For White, the congratulations arrive at the start of another obligation. The next negotiation will depend on what the buyer gets from this one.
What would you want UFC to prove before committing to the next deal?
Adam Neumann says WeWork paid $7 million for 48% of a surfing company. After he stepped down, he says, the stake went back to its founders for $5 million.
The company was Wavegarden, which develops technology for surf lagoons. Its own history confirms that WeWork became a shareholder in 2016, when work began on a full-scale Wavegarden Cove prototype. The prices and percentage in this clip are Neumann's account.
The subject comes up when Steven Bartlett asks about WeWork's side investments and the difficulty of keeping a growing company focused. Neumann immediately defends this one. He says the idea was to build communities around surfing.
There is a real connection to property: Wavegarden's official portfolio includes surf destinations alongside hotels and residential development. That supports the idea he describes, while leaving the investment's financial return an open question.
Then comes the ownership twist. In his telling, the founders bought the stake back, regained full ownership and were happy with the outcome. He says the business was worth more than the price WeWork accepted.
A successful company and a successful investment for a particular shareholder are different questions. Where would you draw the ownership line if you were building a property business?
Ed Zitron says one number was missing from an AI safety debate: $1.3 trillion in compute commitments
He raises it in the video after pointing out that the financial side had not come up. If the industry slows, he asks, how are those commitments handled? He argues the consequences could arrive soon
The total is Zitron's estimate for future computing capacity agreements tied to OpenAI and Anthropic. It is not money already spent or a single independently audited figure. The agreements may have different terms, and this short clip does not establish how much would actually be at risk
The risk he is flagging is that the industry is planning enormous capacity while the demand needed to support it remains uncertain
WE SPENT BILLIONS DEVELOPING HUMANOID ROBOTS JUST FOR THIS GUY TO MAKE ONE DANCE TO MIA BOYKA’S “BUY ME AN IPHONE” 😂🤖
A guy starts dancing next to a humanoid robot while Mia Boyka’s song plays, and somehow the robot looks like it’s enjoying the music more than he is 💀
Imagine spending years developing advanced artificial intelligence just for your robot to become a backup dancer for a Russian pop song 😂
Bro isn’t testing robotics anymore, he’s filming a music video
THE ROBOT DOESN’T EVEN HAVE AN IPHONE BUT ALREADY KNOWS THE DANCE 😭📱
Who has better moves, the guy or the robot?
TONY STARK ON A BUDGET😂
This robot costs just $5,000, and somehow it already looks like the internet’s discount version of Iron Man.
This is Unitree R1.
And honestly, the craziest part is not the costume or the dance.
It’s the price.
A few years ago, humanoid robots felt like something only giant labs and billion-dollar companies could afford. Now one shows up looking like a low-budget Tony Stark build and suddenly robotics feels way too accessible.
We are getting dangerously close to the era where every brand, party, and content creator has their own robot mascot.
Not quite Stark Industries. But definitely Stark vibes on a budget.
Would you buy one for $5K?
SOMEONE TURNED A HELICOPTER INTO A GIANT FLYING CHAINSAW AND THIS IS ACTUALLY A REAL JOB 💀🚁
Imagine walking through a forest and suddenly seeing a helicopter flying overhead with massive spinning saw blades hanging underneath it 😭
This isn’t some crazy movie stunt, it’s a real technique called aerial sawing, used to trim trees near power lines and other hard-to-reach areas
Specially trained pilots have to control the helicopter while a massive row of rotating blades cuts through branches from the air
And the craziest part? Someone actually looked at a helicopter and thought attaching giant chainsaws underneath it was a brilliant idea 😂
BRO REALLY INVENTED THE MOST TERRIFYING WAY TO CUT TREES 💀
Would you trust yourself to fly this thing?
THE POLICE TRIED TO CORNER THIS ROBOT IN TRAFFIC… SO IT JUST STARTED JUMPING OVER CARS 💀🤖
City packed with traffic.
Cops closing in.
And this robot decides the most logical escape route is straight over the cars.
No panic.
No hesitation.
Just one clean jump after another like GTA added humanoids 😂
This is the kind of clip that makes the future look completely unhinged.
We thought robots would help with chores.
Instead bro is already learning how to escape a police chase.
FIRST THEY WALKED.
NOW THEY’RE PARKOURING OVER TRAFFIC TO DODGE THE COPS 😭
Would this robot get away?
BRO SAW A MASSIVE TSUNAMI COMING AND DECIDED TO ESCAPE WITH A JETPACK 💀🚀
Imagine an enormous wave heading straight toward your city while everyone is trying to escape, but this guy has a completely different plan 😂
Instead of running or finding shelter, he activates his jetpack and flies high above the coastline like he’s playing GTA with unlimited cheats
This AI-generated scene looks straight out of a disaster movie, except bro somehow found the ultimate escape button
EVERYONE ELSE WAS RUNNING FOR THEIR LIVES, BRO JUST UNLOCKED FLYING MODE 😭
Would you trust a jetpack to save you from a tsunami?
A HUMANOID ROBOT SHOWED UP TO A PARTY AND STOLE EVERYONE’S ATTENTION 😂🤖
This robot started dancing in front of a crowd and suddenly everyone had their phones out, recording its moves like it was a famous celebrity
People are cheering, raising their hands and going absolutely crazy while the robot casually owns the dance floor
Imagine spending years developing advanced robotics just for your creation to become the most popular guest at a party 😂
At this rate, robots won’t just replace workers, they’ll start replacing professional dancers too 💀
BRO DIDN’T COME TO THE PARTY, HE BECAME THE PARTY 😂
Would you invite this robot to your next party?
THIS STREET-CLEANING ROBOT STARTED STRONG… THEN IMMEDIATELY MADE IT SOMEBODY ELSE’S PROBLEM 😂🍂
At first it looks like the future of city work.
A robot rolls up with a leaf blower and starts clearing the street like a pro.
Then it sends all the leaves straight into a parked car. 💀
That’s the funniest part about robots right now.
They can do the job…
just not always in the way humans would want 😂
We were promised perfect automation.
Instead we got a robot creating extra cleaning for the driver.
Would you trust this thing to clean your street?
WELCOME TO 2029: TESLAS ARE FINALLY FLYING AND THE POLICE ARE STILL CHASING THEM 😂🚀
Imagine walking through New York and suddenly seeing flying cars racing between skyscrapers while police try to catch them in midair
No traffic jams, no speed bumps, just absolute chaos in the sky 😂
This futuristic scene was generated using Kling AI 4.0, and it looks like something straight out of a sci-fi movie
The craziest part? If flying cars ever become a reality, even police chases could look completely different
WOULD YOU TRUST YOURSELF BEHIND THE WHEEL OF A FLYING TESLA? 😂
CITY 2029 IS GOING TO LOOK ABSOLUTELY INSANE.
Flying Teslas everywhere.
Yellow cabs still somehow surviving.
And traffic jams just moved from the streets to the sky.
Elon really saw city traffic and said
what if we put it on every level possible 😂
THIS TINY ROBOT IS DOING A JOB WHERE ONE WRONG STEP COULD GET A HUMAN BURIED ALIVE 🌾🤖
An industrial robot moves across a massive pile of grain, leveling and spreading it inside a storage facility
It looks like a simple task, but here’s what makes it so important
Stored grain can suddenly shift or collapse, trapping workers beneath tons of material before they have time to escape
Instead of sending people into these dangerous conditions, machines like this could handle the repetitive work while keeping humans at a safer distance
And the craziest part? This robot doesn’t need to look human or perform impressive tricks to be useful
Sometimes the biggest breakthroughs in robotics are the ones that could save someone’s life
WOULD YOU TRUST A ROBOT TO HANDLE THIS DANGEROUS JOB?
THIS ROBOT DOESN’T JUST HELP WITH LAUNDRY. IT DOES THE WHOLE THING FOR YOU.
It loads the washer, moves the clothes, and folds everything when it’s done.
No reminders.
No missed loads.
No pile of clean clothes sitting untouched for two days.
That’s what makes this feel different from most home robot demos.
It’s not just doing one small task.
It’s handling one of the most annoying chores from start to finish.
If robots can reliably do laundry like this, the smart home idea starts feeling a lot more real.
The future of home robots won’t be about looking human.
It’ll be about taking chores off your plate completely.
Would you trust a robot to do all your laundry?
AI-powered robot zookeepers might actually become a thing
Imagine a humanoid robot monitoring animals, spotting unusual behavior, and helping keepers figure out when something is wrong before it becomes serious.
We went from robots working in factories to the idea of robots taking care of wild animals.
Would you actually trust AI with this?